Allied Blenders & Distillers (ABDL) is a leading company in India’s Indian Made Foreign Liquor (IMFL) industry, with a strong leadership position in the whisky segment. The Company has built a diversified portfolio across Mass Premium, prestige and premium categories, supported by established brand equity and an extensive distribution network. ABDL is one of the leading spirits companies in India and has a growing international presence across several countries.

ABDL is well positioned to capitalise on the ongoing premiumisation trend in the Indian AlcoBev market. While maintaining leadership in high volume segments through flagship brands, the Company is strengthening its presence in prestige and premium categories, enabling a balanced portfolio across price points. Its continued focus on brand building, product innovation and market expansion supports its transition toward a value-led growth model.

The company caters to a diverse and evolving consumer base, ranging from value conscious consumers in Mass Premium segments to aspirational and premium consumers in higher price categories. Its strong presence across urban and semi-urban markets, coupled with deep market penetration, enables ABDL to address a broad spectrum of consumption occasions and preferences at scale.

Business area of the company

The company is one of India’s leading spirits companies, with a diversified portfolio spanning mass premium, prestige, semi-premium, premium and emerging luxury segments. Its portfolio is anchored by iconic brands such as Officer’s Choice Whisky, Officer’s Choice Blue, Sterling Reserve and ICONiQ White, complemented by a growing range of premium and luxury offerings. 

Products of the company 

• Whisky
• Brandy
• Rum
• Vodka
• Gin

• 2019: The company’s brand, Sterling Reserve was awarded a Gold in the Social Media – Alcoholic drinks category for Sterling Reserve project at the Afaqs Great Lifestyle Brands Awards.
• 2019: The company’s brand, Sterling Reserve Premium Whiskies was recognised as the World’s Fastest Growing Spirits Brand by, Drinks International.
• 2020: The company’s marketing effort, Sterling Reserve Music Project was awarded a Silver YouTube Creator Award.
• 2020: The company’s brand, Sterling Reserve Premium Whiskies was recognised as Brand Champion – Indian Whisky by celebrated international industry publication The Spirits Business
• 2020: The company’s brand, Sterling Reserve Premium Whiskies was awarded the Best New Marketing Campaign Award at The Spirits Business Awards. 
• 2020: The company’s brand, Officer’s Choice Blue was awarded Gold in the Promotion & Activation of the YearDigital category for the IPL Digital Dugout at Spiritz Achievers’ Awards. 
• 2021: The company’s brand, Sterling Reserve Blend 10 was rated as a ‘Remarkable Product’ at the Superior Taste Award by International Taste Institute, Brussels.
• 2021: The company’s brands, Sterling Reserve Blend 7, Kyron Premium Brandy and Officer’s Choice Blue were rated as ‘Notable Product’ at the Superior Taste Award by International Taste Institute, Brussels. 
• 2021: The company’s brand, Sterling Reserve Premium Whiskies was awarded Gold in the Best Content Marketing category, for Sterling Reserve Projects, at the Adgully Digixx Awards.
• 2021: The company’s brand, Officer’s Choice Blue was awarded a Silver in the Best Use of Facebook category by Afaqs Marketers Excellence Awards.
• 2021: The company’s brand, Sterling Reserve Premium Whiskies was recognised as Brand Champion – Indian Whisky by The Spirits Business.
• 2021: The company’s brands, Officer’s Choice Blue and Sterling Reserve Blend 10 were awarded Spirit Bronze Medal at the International Wine & Spirits Competition.
• 2021: The company’s brand, Sterling Reserve Blend 10, was awarded a Gold at the Design and Packaging Masters for its limited edition pack – The Earth Edition. 
• 2021: The company’s brand, Sterling Reserve Blend 7, was awarded a Gold at the Design and Packaging Masters for its limited edition pack – The Gaming Pack. 
• 2021: The company’s brand, Officer’s Choice Blue, was awarded a Silver at the Design and Packaging Masters for its packaging redesign.
• 2022: The company’s brand, Sterling Reserve Premium Whiskies was awarded a Gold for its marketing campaigns in the Food & Beverages category at the DMAasia CREATEFFECT ECHO Awards.
• 2022: The company was recognised amongst the “Top-Most Green Companies” at the Golden Globe Tigers Awards.
• 2022: The company’s brands, IconiQ White and Srishti, were awarded a Gold under the “Brand Promotion of the Year – Digital” category at the Spiritz Achievers’ Awards, 2022.
• 2022: The company’s brands, Officer’s Choice Blue and Sterling Reserve were awarded a Gold under the “Brand Promotion of the Year – Ground” category at the Spiritz Achievers’ Awards, 2022.
• 2022: The company’s product, Officer’s Choice Whiskey, was awarded “Product of the Year”, under the whiskey category, at the Channelier FMCG Awards, 2022. 
• 2022: The company’s brand, Sterling Reserve, was awarded “Brand of the Year”, under the whiskey category, at the Channelier FMCG Awards, 2022.
• 2022: The company was awarded the “Company of the Year” at the Outlook Business Spotlight’s Business Icon Awards, 2022.
• 2023: The company’s product, ICONiQ White Whisky, won the gold award for the fastest growing brand at the Spiritz Achiever’s Awards, 2023
• 2023: The company’s product, X&O Barrel Whisky, won the gold award for the product debut of the year (whisky) at the Spiritz Achiever’s Awards, 2023
• 2023: The company’s product, Sterling Reserve Premium Cellar Brandy, won the gold award for the product debut of the year (brandy) at the Spiritz Achiever’s Awards, 2023
• 2023: The company’s product, Officer’s Choice Whisky, won the gold award for brand promotion ground space at the Spiritz Achiever’s Awards, 2023
• 2023: The company’s product, Sterling Reserve Premium Cellar Brandy and Srishti Premium Blended Whisky, won the gold award for liquid tasting at the Spiritz Achiever’s Awards, 2023
• 2023: The company’s product, ICONiQ White Whisky, won the gold award for packaging at the Spiritz Achiever’s Awards, 2023.
• 2024: At Ambrosia Awards, INDSPIRIT 2024, the company’s products, Srishti Premium Whisky was awarded the ‘Best IMFL Popular Whisky’ and Zoya Special Batch Gin was awarded the ‘New Product of the Year’.
• 2024: Zoya Special Batch Premium Gin was awarded the Campaign Innovator of the Year at the Icons of Gin India 2024.
• 2025: Monde Selection 2025 Gold Quality Award for Zoya Special Batch Gin.
• 2025: Gold at Spirits Selection by Concours Mondial de Bruxelles 2025 for Segredo Aldeia Café Rum.
• 2026: Officer’s Choice ranked as the 3rd largest whisky brand in the world (Drinks International Millionaires’ Club Report 2026).
• 2026: Gold for Zoya Special Batch Gin and Zoya Espresso Coffee Gin at London Spirits Competition 2026.

Major events and milestones

• 1988: Launch of Officer’s Choice Whisky.
• 2008: Incorporation of the company as ‘You and Me Properties Private Limited.’
• 2009: The name of the company was changed to ‘Moonlight Blenders and Distillers Private Limited’.
• 2010: The name ‘Moonlight Blenders and Distillers Private Limited’ was changed to Allied Blenders and Distillers Private Limited.
• 2010: Launched the brand ‘Jolly Roger’.
• 2011: Launched the brand ‘Officer’s Choice Blue.’
• 2012: Launched ‘Kyron’ in the premium brandy segment.
• 2015: Wales Distillers Private Limited, the company’s erstwhile wholly-owned subsidiary, was amalgamated into the company.
• 2017: Launched ‘Sterling Reserve Blend 7’ and ‘Sterling Reserve Blend 10’ in the premium blended whisky segments.
• 2017: Unokoti Bottling and Beverages Private Limited, the company’s erstwhile wholly-owned subsidiary, was amalgamated into the company.
• 2017: Demerged the bottling and distillery business undertaking from Tracstar Investment Private Limited, the company’s group company, into the company.
• 2018: Erstwhile BKCEPL, was amalgamated into the company.
• 2018: Sterling Reserve crossed the 1.2 million cases, according to the Millionaire’s Club Report by Drinks International making it a millionaire brand in the first year of launch.
• 2019: Officer’s Choice franchise crossed the 34 million sales mark making it the world’s largest selling whisky for 6 years in a row as per Millionaire’s Club Reports by Drinks International.
• 2020: Sterling Reserve Blend 7 became the 3rd largest selling brand in the semi-premium whisky segment, as per the Technopack Report.
• 2020: Henkell & Company India Private Limited, the company’s erstwhile wholly-owned subsidiary, was amalgamated into the company.
• 2020: Sterling Reserve was ranked as the fastest growing spirits brand by the Millionaire’s Club Report 2020 by Drinks International.
• 2023: ICONiQ Whisky crossed the 1 million cases within the first year of launch.
• 2024: Launched the brand ‘Zoya Special Batch Premium Gin’
• 2024: ICONiQ White Whisky crossed sales of 2 million cases of 9 Litres each in FY 24, the first full year of launch.
• 2025: Expanded presence through investments in Woodburns Whisky and Rock Paper Rum.
• 2025: ICONiQ White Whisky sold 5.7 million cases, emerging as a leading youth-focused brand.
• 2025: Introduced Golden Mist Brandy to the portfolio
• 2025: Expanded the premium portfolio with the launch of Russian Standard Vodka in the Indian market.
• 2025: Commissioned a PET bottling facility at Rangapur, Telangana.
• 2025: Launched Rangeela Vodka.
• 2025: Strengthened the premium and luxury portfolio with the launch of YELLO Designer Whisky and AODH Irish Whiskey.
• 2026: Completed the acquisition of a distillery-cum-bottling facility in Uttar Pradesh from NICOL.
• 2026: Launched The Collective.
• 2026: Acquired Kion Blenders and announced plans to establish a dual-mode distillery in Andhra Pradesh.
• 2026: ICONiQ White Whisky crossed the 10 million cases milestone.