Aditya Birla Fashion and Retail (ABFRL) emerged after the consolidation of the branded apparel businesses of Aditya Birla Group comprising ABNL's Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL) in May 2015. Post the consolidation, PFRL was renamed Aditya Birla Fashion and Retail. The company is a part of the Aditya Birla Group.

Business area of the company:

Lifestyle Brands: ABFRL's Lifestyle Brands is home to some of India's most iconic brands - Louis Philippe, Van Heusen, Allen Solly and Peter England - all market leaders within their segment. With their signature styles, high quality products and differentiated in-store experience, these brands have garnered immense customer loyalty and recall.

Pantaloons: Pantaloons is India’s favourite Fast Fashion shopping destination, catering to the apparel and lifestyle needs of the modern Indian. Over the past two decades, Pantaloons has emerged as one of the strongest brands in the industry making it an accessible fashion favourite across the length and breadth of the country. Pantaloons offers customers a host of well-loved house labels as well as national brands across categories like casual wear, ethnic wear, formal wear, party wear and active wear for men, women and kids. Non-apparel products include footwear, handbags, cosmetics, fashion jewellery and home decor.

Fast Fashion: In July 2016, ABFRL acquired the exclusive online and offline rights to the India network of California-based Fast Fashion brand 'Forever 21'. The partnership between Forever 21 and ABFRL marks a milestone in the creation of ABFRL as the largest integrated branded fashion player in India, with a strong foothold in the women’s wear segment, given the growing popularity of Fast Fashion in the young demographics of the country.

Other Businesses: The company caters to the contemporary customer who is aware of international trends and traditional styles. Its portfolio includes ‘Van Heusen Innerwear’ and ethnic brands such as 'Jaypore' and 'Shantanu & Nikhil', which represent Indian decadence and modern grandeur. Its International business includes 'Simon Carter', 'The Collective' - India's largest international multi-brand retailer, select 'mono brands' and several 'premium global brands'.

Awards and Recognition:

• 2000: Peter England, Madura Fashion & Lifestyle - Lycra Images Fashion Awards (LIFA). Most admired apparel company of the year, Most admired shirt brand of the year.
• 2002: Allen Solly, Madura Fashion & Lifestyle - Lycra Images Fashion Awards (LIFA). Most admired trouser brand launch of the year, Most admired apparel company of the year.
• 2003: Peter England - Lycra Images Fashion Awards (LIFA) - Hall. Most admired exclusive brand retail chain of the year, Most admired menswear shirt brand of the year.
• 2003: Allen Solly - Lycra Images Fashion Awards (LIFA) - Most admired trouser brand launch of the year.
• 2004: Madura Fashion & Lifestyle, Allen Solly, SF Jeans - Lycra Images Fashion Awards (LIFA). Most admired brand of the year - women's wear, Most admired apparel brand launch of the year.
• 2004: Peter England - Lycra Images Fashion Awards (LIFA) - Hall. Most admired exclusive brand retail chain of the year.
• 2005: Madura Fashion & Lifestyle - Lycra Images Fashion Awards (LIFA). Most admired apparel company of the year.
• 2005: Madura Fashion & Lifestyle - ICICI Retail Excellence Awards. Fashion retailer of the year.
• 2005: Madura Fashion & Lifestyle - Reid & Taylor Awards for Fashion Excellence. Retailer of the year.
• 2006: Madura Fashion & Lifestyle, Van Heusen, Allen Solly - Lycra Images Fashion Awards (LIFA). Most admired apparel company of the year, Most admired brand of the year - trouser, Most admired brand of the year - smart casuals.
• 2006: Peter England - Lycra Images Fashion Awards (LIFA) - Hall. Most admired brand of the year- shirts.
• 2007: Madura Fashion & Lifestyle, Van Heusen, Louis Philippe, Allen Solly - Lycra Images Fashion Awards (LIFA). Most admired fashion company of the year, Most admired brand of the year - shirts, Most admired brand of the year - formal wear, Most admired brand of the year - women's wear.
• 2008: Peter England - The Economic Times, Brand Equity Award.
• 2008: Madura Fashion & Lifestyle - DFU Publication Award. Inside Fashion Brand Award - Power Brand.
• 2008: Louis Philippe - Clothing Manufacturers Association of India.  Product innovation of the year.
• 2009: Peter England - The Economic Times.Brand Equity Award.
• 2009: Louis Philippe, The Collective - Images Fashion Award. Most admired wrinkle free brand of the year, Most admired fashion concept of the year.
• 2010: Madura Fashion & Lifestyle - Franchise Awards. Fashion Retailer of the Year.
• 2011: Madura Fashion & Lifestyle voted amongst first 40 Top 2011 Innovators by an Apparel magazine.
• 2011: Louis Philippe and Van Heusen were recognized as Power brands by Planman Media.
• 2011: Louis Philippe, Van Heusen and Allen Solly bagged Marketing Awards at the 3rd Global Youth Marketing Forum 2011.
• 2012: Madura Fashion & Lifestyle - Fashion Retailer of the Year award.
• 2012: Madura Fashion & Lifestyle - Star Retailer Awards by Franchise India.
• 2012: Van Heusen - Star Retailer Awards by Franchise India.
• 2013: Peter England won the Images Most Admired design concept of the year 2013 for 'Jeans Wear - Men'. The award was for Ozygeans Concept by the brand.
• 2013: Pantaloons bags a Gold in 'Web-rich Media Banner Campaign' and a Silver for 'Best Digital Innovation' at IDMA 2013.
• 2013: Pantaloons wins 'Most Preferred Fashion Retail Destination of the Year' at North-East Consumer Awards 2013.
• 2014: Madura Fashion & Lifestyle won the 'Franchisor of the Year' Award in the Franchise Awards category at Asia’s biggest Franchise & Retail Awards 2014.
• 2014: Madura Fashion & Lifestyle awarded the Level 1 certification for 'strong commitment to excel' at the CII EXIM BE Awards 2014.
• 2014: Peter England won the ‘Most Trusted Brand in the apparel category’ by The Economic Times, Brand Equity Awards.
• 2014: Allen Solly won gold under the Engagement Activity category for its Colour Lab at the Asia Consumer Forum.
• 2014: Peter England won the third position in the Economic Times' Brand Equity’s survey as the Most Exciting Apparel Retailer for 2014.
• 2015: Van Heusen Won the Images Most Admired Retailer of the year for Store Design.
• 2015: Pantaloons was recognized as India’s Most Trusted Fashion Retailer for the third consecutive year in the Brand Equity survey of The Economic Times.
• 2015: Social Media Summit 2015: Pantaloons won the Best Twitter Campaign award at Social Media Summit.
• 2016: Forever 21 bagged ‘The Most Popular Women’s Brand’ on e-commerce platform, Myntra in 2016.
• 2016: Van Heusen Bagged ‘The Best Use of Customer Experience Technology Award of the Year 2016’ at the Customer Experience Summit.
• 2016: Madura F&L adjudged ‘Top Apparel Innovator 2016’ for its Product Management Lifecycle (PLM) solution by US-based Apparel magazine 2016.
• 2016: Van Heusen bagged an award for Social Media Campaign of The year.
• 2016: Van Heusen voted as ‘The most trusted premium formal wear brand’ by The Economic Times, Brand Equity.
• 2016: Van Heusen won the Images Most admired retailer of the year 2015 for Store Design.
• 2017: ABFRL got a ‘GOLD rating for its Green Buildings’ by U.S. Green Building Council (USGBC), under Leadership in Energy and Environmental Design (LEED) standard awarded to Fashion Craft and Haritha Factories.
• 2017: Pantaloons recognized as India’s `Most Trusted Fashion Retailer’ in the Brand Equity survey of The Economic Times 2016-2017.
• 2017: Pantaloons bagged the IMAGES Award `Most Admired Affordable Fashion Retailer’ 2017, second consecutive year.
• 2017: Pantaloons got IDEX Award for ‘Best Legal Team’, 2017.
• 2017: Forever 21 was adjudged Bangalore’s Hottest Brand at the Paul Writer’s Summit at Bangalore.
• 2017: Public Relations Council of India Awards for ‘PR Case Study and ‘House Journal -Magazine’.
• 2018: ABFRL bagged ‘Stars of the Industry Award 2018’ by ET Now for Excellence in CSR.
• 2018: ABFRL received a Social Impact Award from the Indian Chamber of Commerce (ICC) for Empowering the Rural Population, in the Mega Enterprise Category.
• 2018: ABFRL was recognized as a ‘Leader in Employee Volunteering - 2018’ by iVolunteer Awards.
• 2018: ABFRL has been conferred a Silver Rating by IGBC (Indian Green Building Council) for its manufacturing unit, Crafted Clothing Limited.
• 2018: ABFRL received the First Prize at the Lean Six Sigma Excellence Awards 2018 conducted by Symbiosis University in two categories such as ‘DMAIC’ and ‘Kaizen’.
• 2018: Pantaloons was ranked amongst Top Twenty Most Trusted Brands in the Service category by The Economic Times, ET Brand Equity.
• 2018: Pantaloons won the IMAGES Most Admired Retailer of the Year: Enterprise Solution Implementation in recognition of Excellence in Deployment of Technology in Retail.
• 2018: Pantaloons received the ‘Segment of One - Top Project Award’ by Aditya Birla Group at its Customer Centricity Conference.
• 2019: Pantaloons won big in the Customer Loyalty Awards by Kamikaze. It won the ‘Best use of Direct Marketing in Loyalty Program’ Award.
• 2019: ABFRL won the 6th Indian Green Building Council (IGBC) Green Champion Award under the 'Pioneer in large scale adoption of green buildings in Industrial sector' category.
• 2019: ABFRL is awarded with the ‘Platinum Standard’ for the Attibele (LBRD) Warehouse, rated by CII for its ‘Green Building Mission’.
• 2019: ABFRL received the ‘Best IBP (Integrated Business Planning) Process’ in the Apparel Industry at the ISCM Demand Planning Forecasting Awards 2019.
• 2019: ABFRL won the ‘Best Overall Performance Award 2019’ from Super Dry for Madura Garments Exports.
• 2019: ABFRL won the ‘Retailer of the Year Award (Fashion & Lifestyle)’ conferred by ET Now Global Awards for Retail Excellence.
• 2020: Louis Philippe awarded the ‘Best Men’s Formal Wear Brand’ at the Myntra Tech Threads, 2019.
• 2020: Pantaloons recognized as the ‘Most Trusted Fashion Retailer’ by Brand Equity Most Trusted Brands - Retailers 2020.
• 2020: Pantaloons awarded ‘Best use of Analytics - Mission Happiness’ by Aditya Birla Group at its Mission Happiness Meet 2020.
• 2020: Pantaloons received the ‘Segment of One Marketing Silver Award’ by Aditya Birla Group at its Customer Centricity Conference 2020.
• 2020: Pantaloons’ Ryan Fernandes awarded “50 Most Influential eCommerce Professional” by CMO Asia at Asia Retail Congress 2020.

Milestones:

• 1988: Madura Garments' established.
• 1989: 'Louis Philippe' launched in India.
• 1990: 'Van Heusen' launched in India.
• 1993: ‘Allen Solly' launched in India.
• 1997: 'Peter England' launched in India.
• 2000: Consolidation of 'Textiles and Apparel business'.
• 2001: 'Planet Fashion' launched.
• 2001: 'Allen Solly Woman' launched.
• 2001: Aditya Birla Group acquires 'Madura Garments'.
• 2006: 'Van Heusen Woman' launched.
• 2006: 'V Dot' from Van Heusen launched.
• 2007: Peter England launches sub brand 'Elite' in the Premium segment
• 2007: Louis Philippe launches sub brand 'LP' in Casual Wear segment.
• 2008: Louis Philippe launches sub brand 'Luxure' in the luxury segment.
• 2008: 'The Collective' launched.
• 2010: 'Louis Philippe Shoes' launched.
• 2010: Madura Garments re-christened as 'Madura Fashion & Lifestyle'.
• 2011: Van Heusen launches a sub brand called 'VH Sport'.
• 2011: Louis Philippe launches 'LP Jeans'.
• 2011: Planet Fashion launched 'Planet Fashion Grande'.
• 2012: Madura Fashion & Lifestyle enters intro a joint venture with 'Hackett London'.
• 2012: Peter England forays into non apparel: launches 'Peter England bags'.
• 2012: 'Louis Philippe bags' launched.
• 2012: Allen Solly introduces 'Crossover style shoes for men'.
• 2013: Aditya Birla Group acquires 'Pantaloons'.
• 2014: Van Heusen launches 'MY FIT'.
• 2015: Van Heusen unveils its first flagship experience 'Van Heusen Style Studio'.
• 2015: ABFRL's Planet Fashion Unveils a New Brand Identity.
• 2015: Consolidation of Branded Apparel Businesses of Madura F&L and Pantaloons: 'Aditya Birla Fashion and Retail Limited' (ABFRL).
• 2016: ABFRL strikes a deal with global luxury brand 'Ted Baker'.
• 2016: ABFRL forays into men's Innerwear & Athleisure category.
• 2016: 'Pantaloons Woman' launch.
• 2016: ABFRL signs MOU With 'Forever 21' for India Business.
• 2016: ABFRL signs deal British Designer Wear Brand ‘Simon Carter’.
• 2018: Aditya Birla Fashion and Retail Ltd Brings Fred Perry to India.
• 2018: Van Heusen Innerwear and Athleisure business announced its foray into the Women’s Innerwear & Athleisure market.
• 2018: ABFRL entered into a Store License and Distribution Agreement with Ralph Lauren Asia Pacific Limited (RLAPL), which offers apparel and accessories for both men and women under the brand name ‘Polo Ralph Lauren’ and ‘Ralph Lauren’.
• 2019: Acquisition of 51% stake in M/s Finesse International Design Private Limited (Finesse), a company primarily engaged in the business of bespoke occasion and ceremonial contemporary apparel for men and women under the brand name ‘Shantanu & Nikhil’.
• 2019: Acquisition of Jaypore, an Indian online and offline retailer, which offers curated collections of handcrafted apparel, jewellery, home textiles and accents, based on craft forms from all over India.
• 2020: Peter England sets foot in the grooming segment with the launch of its new deodorant range.