Aditya Birla Real Estate (ABREL) (formerly Century Textiles and Industries) is an established Indian company with a rich history dating back to 1897. With humble beginnings as a Cotton processing single unit, it has diversified over a century, by establishing businesses across various sectors like Textiles, Pulp & Paper, Cement, Real Estates and others. The company has established world-class manufacturing units across India. As a part of the Aditya Birla Group, the company has emerged as a prominent player in Real Estate and Paper industry with its commercial prowess, an eye for innovation and an unwavering focus on sustainability.

Business area of the company

Aditya Birla Real Estate is engaged in businesses across various sectors like Textiles, Pulp & Paper, Cement, Real Estates and others. The company has established world-class manufacturing units across India.

Business verticals

Real Estate: Birla Estates, a wholly owned subsidiary of ABREL, is the real estate venture of the Aditya Birla Group. Birla Estates has positioned itself as a trusted and premium real estate brand, delivering high-quality residential and commercial developments.

Pulp & Paper: This division has been recognised for producing premium writing and printing paper, packaging board, green pulp, and tissue products.

Awards and Certifications

2017-18

• 1st Manufacturing facility in India & 2nd in World to receive Gold Leed Certification.
• Membership and certification i.e. “BCI” - (Better Cotton Initiative) received from Switzerland, “Fair Trade” from Germany and “Cotton USA” from USA for supplying and sourcing of value added sustainable products.
• Certificate SA 8000 received from Bureau Veritas for Global Social Accountability covering compliances as per ILO guidelines.
• Upgraded the latest version of Oeko-Tex-Standard 100 from Hohenstein, Germany - for fabrics to meet the requirements of sustainability as per guidelines of ZDHC (Zero Discharge Hazardous Chemicals) and
  Detox.
• First Prize for “Overall Performance”, “General Workings” and “Training & Safety Performance” for its limestone mines during Annual Safety Celebrations - 2017 held under the aegis of Directorate General of Mines Safety, Bilaspur and Raigarh Region.
• First Prize for “Reclamation & Rehabilitation” for its limestone mines in the category of mechanized mines,
  Chhattisgarh, during the Mines Environment and Mineral Conservation Week, Raipur Region 2017-18, held under the aegis of Indian Bureau of Mines, Raipur Region.
• 5 Star rating awarded by Indian Bureau of Mines, Ministry of Mines, Government of India to its limestone mines, for exemplary performance in implementation of Sustainable Development Framework during 2016-17, assessed under the Star Rating Systems during 3rd National Conclave on Mines & Minerals held at New Delhi.

2018-19

• First Prize for “Maintenance of HEMM & Workshop”, “Welfare Amenities & OHS Facility”, “Crushing & Screening Plant” and “Afforestation” for its limestone mines during annual safety celebration -2018 held under the aegis of Directorate General of Mines Safety Bilaspur & Raigarh Region.
• National (FIMI) - Gem Granites Environment award 2017-18 for significant contribution to environment protection & sustainable mining from Hon’ble Minister of Mines, Govt. of India.
• First Prize for “Overall Performance”, “Safety Education”, “Use of Explosives & Dust Suppression”, “House Keeping & Supervision” and “Standard of Working” for its limestone mines in the category of fully mechanized mines during “Metalliferous Mines Safety Week 2018” held under the aegis of Directorate General of Mines Safety, Jabalpur Region.
• First Prize for “Overall Performance” and “Systematic & Scientific Development” for its limestone mines in the category of fully mechanized mines during “Mines Environment & Mineral Conservation Week 2018-19” from the Khan Khanij Pradushan Niyantran Evam Paryavaran Vikas Samiti, Jabalpur Region.
• First Prize for “Water Positivity” for its limestone mines during “Mines Environment & Mineral Conservation Week 2018-19” from the Khan Khanij Pradushan Niyantran Evam Paryavaran Vikas Samiti, Jabalpur Region.
• 5 Star rating awarded for “Sustainable Development Framework” for its limestone mines during “Mines Environment & Mineral Conservation Week 2018-19” from the Khan Khanij Pradushan Niyantran Evam Paryavaran Vikas Samiti, Jabalpur Region.
• Maihar Cement Employees’ Provident Fund has received Certificate of Appreciation for Best Performing Exempted Trust 2018 from Employees’ Provident Fund Organisation, Ministry of Labour & Employment, Government of India.

2019-20

• The Birla Century Plant earned the Silver Medal from the International Research Institute for Manufacturing, India.
• Birla Century - Jhagadia certified as Best in class ‘A+’ category by Inditex for its Join Life (JL) Programme.
• Certified for organic production for Coop Naturaline, Switzerland.
• Successfully completed STeP renewal certification from Hohenstein Institute, Germany.
• Received PeTA (People for the Ethical Treatment of Animals) label for producing vegan products.
• Successfully cleared the GRS (4.0) and RCS (2.0) for production of recycled products.

2020-21

• Golden Peacock Award for Energy Efficiency - 2020.
• Silver Medal in NAMC - 2020.
• Special award under the category ‘Transformational Journey towards Differentiated Products’, by International Research Institute for Manufacturing (IRIM).

• Won Gold at National Awards for Manufacturing Competitiveness 2021 awarded by IRIM - International Research Institute for Manufacturing.
• Won Gold for National Energy Management Award 2021 in textile segment organised by SEEM.
• Received Platinum at FAME Excellence Award for Occupational Health & Safety 2021.

• Birla Navya, project in Gurugram was awarded as The Best Residential Project of the Year at the 14th Realty+ Conclave & Excellence Awards (North), 2022.
• Recognized among ET’s Best Brands 2022 at the Economic Times Best Brands Conclave 2021-22.
• Apex India Occupational Health & Safety Award 2022 – ‘Gold Award’ for Birla Navya in construction sector.
• RoSPA Health & Safety Awards, 2022 - Awards in silver category for Birla Vanya and Birla Alokya projects in Kalyan and Bengaluru respectively.
• Construction Health, Safety & Environment Achievement Award at CIDC Vishwakarma 2022, Awards.

• Birla Tisya, a project in Bengaluru was awarded the ‘Safety Shield Award’ and ‘Five Golden Stars Award’ by National Safety Council.
• Birla Niyaara, a project in Mumbai was awarded the winner of prestigious ‘15th CIDC Vishwakarma Safety Award 2024’ for the best HSE practices.
• Birla Navya, a project in Gurugram was Awarded the ‘Platinum Award’ for the Quality Excellence at; Apex India Quality Excellence Award 2023’ and the “National EHS Award” in the GSS (Global Safety Summit) powered by World Safety Forum, London.
• Century Pulp & Paper Division has received first prize in 114th and 115th ‘All India Farmers’ Fair and Agro-Industrial Exhibition’ 2023 and 2024 respectively, organized by and held at G B Pant University of Agriculture & Technology, Pantnagar, Uttrakhand.
• Award for Creativity for plantation activities in 36th Quality Circle Competition conducted by Confederation of Indian Industry (CII) at Rudrapur.

• International – ‘ROSPA Silver Award’ (July 2024).
• British Safety Council – 5-Star Rating for Birla Niyaara.
• Birla Estates was honoured as one of the ET Now Best Brands 2024.
• The Real Estate division won the ABG Quill Award for Best Social Media and Digital Campaign for its ‘Real Advice with Vicky Kaushal’ campaign.
• Birla Estates received ‘Sustainability Excellence Award’ at the 3rd edition of Bharat CSR and Sustainability Awards and Summit for exemplary initiatives in energy efficiency and water conservation.
• Birla Estates has been conferred the prestigious Golden Peacock National Quality Award (GPNQA) for the year 2025.
• ABREL was awarded ‘First Prize’ for its social forestry initiatives at the 117th Farmers Fair, organised by GBPTU, Pantnagar.

Milestones

• 1897: ‘The Century Spinning & Manufacturing Co. Ltd.’ founded as a one-plant company to process cotton.
• 1951: The company came under the fold of Birla management and Shri B. K. Birla was roped in to look after the affairs of the company.
• 1956: Century Rayon was inaugurated.
• 1963: Viscose tyre yarn/ cord plant established in collaboration with Algemene Kuntzidjeume NV, Netherlands and Glanzstoff AG, Germany.
• 1964: Diversification into chemicals; Establishment of an additional caustic soda plant with mercury cell process.
• 1974: Foray into the cement sector with the launch of Birla Gold Portland brand and a 0.6 MTPA Baikunth plant.
• 1984: Diversification into the pulp and paper business with the 400-acre Lalkuan plant.
• 1994: Set-up its first vertically integrated cotton yarn unit equipped with about 25,000 spindles in Indore, Madhya Pradesh.
• 1987: Company renamed as ‘Century Textiles and Industries Limited’.
• 2008: A state-of-the-art, 100-acre textile mill set-up at Jhagadia in Bharuch, Gujarat.
• 2008: Textile business reinstated after closure of mills in Mumbai.
• 2016: Forayed into the realty sector with Birla Estates.
• 2016: Launched LifeDesigned workspaces - Birla Aurora and Birla Centurion.
• 2019: Demerger of the Cement Division; to be merged with UltraTech.
• 2019: Launch of Birla Vanya in Kalyan and Birla Alokya in Bengaluru.
• 2019: Textile business forayed into e-commerce in the US through Amazon.
• 2019: Green and innovative value-added products to replace plastics launched using biodegradable board under the Pulp and Paper business.
  
• 2022: Century Textiles and Industries became a part of Aditya Birla Group.
• 2022: Birla Estates’ flagship project Birla Niyaara has received an overwhelming response and recorded sales of Rs 1000 crore booking value.
• 2023: Birla Estates has successfully launched Phase 1 of Birla Trimaya, Devanahalli, Bengaluru.
• 2024: Birla Estates has entered into a joint venture with Barmalt India for a luxury residential group housing development in Sector 31, Gurugram.
• 2024: The company acquired the ownership rights of approximately 10-acre leasehold land parcel in Worli, Mumbai from Nusli Wadia.
• 2024: Century Textiles and Industries renamed as ‘Aditya Birla Real Estate’.
• 2024-25: Birla Estates achieved ISO 9001:2015 certification for its Quality Management System (QMS), marking an important step towards embedding consistent quality across both residential and commercial developments.
• 2025: Birla Estates entered into a joint venture with Mitsubishi Estate Company (MEC), a reputed global investor, for a Rs 560 crore investment in a residential housing development in Southeast Bengaluru through a special purpose vehicle (SPV). 
• 2025: Birla Estates launched its first project in Pune, Birla Punya with an estimated revenue potential value of Rs 2700 crore.
• 2025: Birla Estates has registered its highest-ever booking value of Rs 8000 crore for FY25 across key focus markets.