Aditya Birla Sun Life AMC (ABSLAMC) was incorporated in the year 1994. Aditya Birla Capital and Sun Life (India) AMC Investments Inc. are the promoters and major shareholders of the Company. ABSLAMC is primarily the investment manager of Aditya Birla Sun Life Mutual Fund, a registered trust under the Indian Trusts Act, 1882. ABSLAMC also operates multiple alternate strategies including Portfolio Management Services, Real Estate Investments and Alternative Investment Funds.  

The company remains committed to adapting to changing investor expectations by continuously expanding and refining its product offerings. Its diverse portfolio encompasses a range of well-managed equity, debt, liquid funds and ETFs, recognised for their steady performance and alignment with varied investment objectives.

Business area of the company

The company is a leading investment manager, focused on promoting financial inclusion, strengthening financial markets, and growing the mutual funds industry. The company is a trusted partner in the financial journeys of millions, offering well-researched investment solutions that align with evolving investor needs. Focused on long-term value creation, the company provides a wide range of offerings across mutual funds, portfolio management, alternative investments and real estate offerings.

Awards and Accreditations

• 2018: Moneycontrol Wealth Creator Awards 2018
  
• 2018: Asia Asset Management 2018 Best of the Best Awards.
  
• 2019: Asia Asset Management 2019 Best of the Best Awards.
  
• 2019: Outlook Money Awards 2019.
  
• 2019: Morningstar Awards 2019.
  
• 2020: Asia Asset Management 2020 Best of the Best Awards.
  
• 2021: Outlook Money Awards 2020.
  
• 2021: Asia Asset Management 2021 Best of the Best Awards.
  
• 2022: Asia Asset Management 2022 – Best of the best awards.
• 2022: IDC - Best in Future of Trust award at the IDC Future Enterprise Awards 2022.
• 2023: Mobexx Summit Awards 2023 – Mobile Advertising Excellence in Native Advertising.
• 2024: The Customer Fest Awards 2024: Silver for best use of AI to enhance Customer Experience.
• 2024: Nivesh Manthan Awards 2024: Best MF House in Overall Investor Education, Best MF House in Web Category, Best MF House in Webinars Category.

Major Events and Milestones

• 1994: The Aditya Birla group and The Capital Group of Companies, Inc. USA jointly set up Birla Capital International AMC Limited.
  
• 1995: first equity fund - Birla Advantage Fund and first debt scheme - Birla Income Plus was launched.
  
• 1996: Expanded operations in Mauritius through Subsidiary, Aditya Birla Sun life AMC (Mauritius).
  
• 1999: Acquired rights to manage the schemes of Apple AMC and entered into the Existing Shareholders Agreement with inter alia Sun Life AMC, Sun Life Assurance Company of Canada.
  
• 2002: Launched portfolio management services.
  
• 2005: Acquired rights to manage the schemes of Alliance Capital Mutual Fund.
  
• 2008: Launched its CSIP with life insurance cover at 100 times the first SIP amount (after a three year period).
  
• 2011: Expanded business in Singapore and Dubai through its Subsidiaries Aditya Birla Sun Life Asset Management Company Pte Ltd and Aditya Birla Sun Life Asset Management Company, respectively.
  
• 2012: Launched Aditya Birla Financial Services Privilege Club, a loyalty program for MFDs.
  
• 2014: Conducted first investment event - Voyage, which is annual flagship investment event.
  
• 2014: Acquired rights to manage the schemes of ING AMC.
  
• 2014: Mutual fund QAAUM (excluding its domestic FoFs) crossed Rs 1,000 billion as of September 30, 2014.
  
• 2015: Launched personal finance magazine Samriddhi in select Shatabdi Trains which has reached over 5 million passengers across various routes, of June 30, 2021.
  
• 2016: Launched “Active Account” application, to facilitate quick and easy transactions in liquid funds.
  
• 2016: Launched ‘Investors Hangout’ and the same received over 70,000 active users and over 5.5 million YouTube views, as of June 30, 2021.
  
• 2017: Launch of instant redemption facility for liquid fund investors.
  
• 2018: Achieved over 6 million total folios (including its domestic FoFs).
  
• 2018: Mutual fund QAAUM (excluding its domestic FoFs) crossed Rs 2,500 billion as of September 30, 2018.
  
• 2021: Crossed closing AUM milestone of Rs 3,000 billion on July 29, 2021.
  
• 2023: Aditya Birla Sun Life AMC Limited Raises Commitment of Rs 893 crore For India Equity Services Fund.
• 2023: Aditya Birla Sun Life AMC Limited’s Target Maturity Funds AUM Surpasses Rs 20,000 Crore in April 2023.
• 2025: Aditya Birla Sun Life AMC Announces First Close Of ABSL Structured Opportunities Fund Series II.
• 2026: Aditya Birla Sun Life AMC Launches Apex Hybrid Long-Short Fund Under the New SIF Framework.