Affle 3i (formerly known as Affle (India)) is a global technology company enabling verticalized AI-led consumer conversions for advertisers globally, powered by the differentiated CPCU (Cost Per Converted User) business model across Mobile, CTV (Connected TV) and other agentic/autonomous intelligent connected devices (AICDs). Affle 3i Consumer Platform enables advertisers to optimize targeting, personalize user engagement and maximize ROI by combining proprietary data, deep audience intelligence and advanced agentic AI capabilities. With innovative technology integrations, the company maximizes user engagement at every stage of the consumer journey across connected devices with algorithms that go beyond automation and efficiency to deliver next-gen experiences through deep human-vs-non-human data distillation.

With its comprehensive portfolio of technology platforms, the company empowers brands to move beyond automation toward next-generation experiences with measurable impact. The company provides an integrated approach to mobile marketing by combining real-time adaptive algorithms with innovative technologies to help brands optimise targeting and drive high-ROI, measurable outcome-led advertising. The company’s solutions deliver performance across every stage of the mobile marketing lifecycle and are also designed to reduce digital ad fraud, ensuring greater efficiency, relevance and authenticity for advertisers.

Affle 3i is centered around the core pillars of Innovation, Impact and Intelligence, powered by AI-driven scale, creative intelligence, next-gen solutions, and actionable intelligence driving real-world impact.

Business area of the company 

The company is engaged in providing mobile advertisement services through information technology and software development services for mobiles.

Solutions 

• CTV-First Brand Solutions
• ASO, Apple Search and App Store
• App Discovery and Growth
• New User Conversions
• Repeat Conversions

Awards and Accreditations

• 2016: The company received membership of Internet and Mobile Association of India, valid for the period from April 1, 2016 to March 31, 2017.
  
• 2016: The company was recognised as the 'Top App Monetization Platforms 2015' by Business of Apps.
  
• 2016: The company was recognised as the 'Top Mobile Ad Mediation Platforms' by Business of Apps in 2016.
  
• 2017: The company received membership of Internet and Mobile Association of India, valid for the period from April 1, 2017 to March 31, 2018.
  
• 2017: The company received the Enabling Technologies - Innovation (Silver) award at The Maddies.
  
• 2017: The company received the “Best Big Data Technology Platform (Gold)” and the “Best Brand Awareness Campaign Using Mobile (Gold)” awards at the Indian Digital Awards by IAMAI.
  
• 2018: The company received membership of IAMAI, valid for the period from April 1, 2018 to March 31, 2019.
  
• 2018: The company received the “Digital Marketing Excellence in Retail (Gold) for Puma” and the “Digital Marketing Excellence in Healthcare/ Pharma (Gold) for Dettol” awards at Digixx Awards 2018.
  
• 2018: The company received the Augmented Reality Campaign For Dish TV (Bronze) at the Campaign Asia Digital Crest Awards 2018.
  
• 2019: The company received the award for “Best Use of AR/VR in a Marketing Campaign (Silver) for Dish TV” at the India Digital Awards from IAMAI and Times Now.
  
• 2019: The company received the “Best Technology Platform (Gold) for mFaas” at the Digixx Awards 2019.
  
• 2019: The company received the award for “Ad Network of the Year” at the Indian Agency Awards, AgencyCon.
  
• 2019: The company received the award for mobile advertising at the Singapore Business Review Technology Excellence Awards 2019.
• 2021: Best Data-Driven Marketing Strategy Games (Gold) 2021
• 2021: Best use of vernacular language in mobile advertising MX TakaTak (Gold) 2021 MAAS
• 2021: Mobile App (includes mCommerce Solutions) Fossil (Gold) 2021 Vizury
• 2021: Innovation Fossil (Gold) 2021 Vizury
• 2021: Best Data Driven Display Creative Swiggy (Gold) 2021 RevX
• 2021: Programmatic and Machine Learning Swiggy (Gold) 2021 RevX
• 2021: Lead Generation Swiggy (Gold) 2021 RevX
• 2021: Enabling Technology Company of the Year Affle 2021
• 2021: Lead Generation Swiggy (Silver) 2021 RevX
• 2021: Maximizing Mobile Advertising / Programmatic and Machine Learning Games24x7 (Silver) 2021 MAAS by Affle
• 2021: Best Multi Mobile Channel Campaign Games24x7 (Bronze) 2021 MAAS by Affle
• 2021: Location Based Services or Targeting Swiggy (Silver) 2021 RevX
• 2021: Most Effective Chatbot Solution Fossil Group (Silver) 2021 Vizury
• 2021: Best Consumer Experience O2O Fossil Group (silver) 2021 Vizury
• 2021: Innovation Swiggy (Silver) 2021 RevX
• 2021: Data/Insights Swiggy (Silver) 2021 RevX
• 2021: Most Effective App Install Campaign Games24x7 (Silver) 2021 MAAS by Affle
• 2021: Most Effective Tech Platform Fossil Group (Silver) 2021 Vizury
• 2021: Best Data Driven Display Creative Swiggy (Gold) 2021 RevX
• 2021: Programmatic Learning Discovery+ (Gold) 2021 mediasmart
• 2021: Connected Devices / The Internet of Things Discovery+ (Gold) 2021 mediasmart
• 2021: Mobile Advertising Excellence In Rich Media Campaign Swiggy (Bronze) 2021 RevX
• 2021: Mobile Advertising Excellence In Location Based Targeting Swiggy (Bronze) 2021 RevX
• 2021: Mobile Advertising Excellence In Messaging Campaign Games24x7 (Silver) 2021 MAAS
• 2021: Mobile Advertising Excellence In Launch Campaign (M&E) MX TakaTak (Silver) 2021 MAAS
• 2021: Mobile Advertising Excellence In Content Marketing MX TakaTak (Silver) 2021 MAAS
• 2021: Best Usage Of Chatbots Fossil Group Inc (Gold) 2021 Vizury
• 2021: Mobile Advertising Excellence In App Install Campaign MX TakaTak (Gold) 2021 MAAS
• 2021: Best Mobile App For In-Store Commerce Fossil Group Inc (Gold) 2021 Vizury
• 2021: Best Mobile App For Video Entertainment & Sports MX TakaTak (Gold) 2021 MAAS
• 2021: Best Mobile App In Social & Networking MX TakaTak (Gold) 2021 MAAS
• 2021 Mobile Advertising Excellence In Mobile Games Games24x7 (Gold) 2021 MAAS
• 2021: Mobile Advertising Excellence In User Acquisition Campaign Zivame (Gold) 2021 Appnext
• 2021: Mobile Advertising Excellence In Programmatic Campaign Swiggy (Gold) 2021 RevX
• 2021: Most Outstanding Programmatic Platform For Mobile Advertising MAAS (Gold) 2021
• 2021: Technology Company Of The Year Affle (Gold) 2021
• 2021: Marketing Automation Vendor of the Year(Vizury)
• 2021: Connected Devices / The Internet of Things Discovery+ (SILVER) 2021 mediasmart
• 2021: Lead Generation Tokopedia (Gold) 2021 RevX
• 2021: Programmatic & Machine Learning Tokopedia (Silver) 2021 RevX
• 2021: Best Data-Driven Display Creative Tokopedia (Silver) 2021 RevX
• 2021: Mobile Apps Category Ruangguru (Silver) 2021 Appnext
• 2021: Location Targeting Swiggy (Silver) 2021 RevX
• 2021: Best Mobile Messaging Campaign: SMS, MMS Games24x7 (Silver) 2021 MAAS by Affle
• 2021: Maximizing Mobile Advertising / Programmatic and Machine Learning Swiggy (Silver) 2021 RevX
• 2021: Mobile Advertising Excellence In Cross-Screen Campaign Discovery+ (Gold) 2021 mediasmart
• 2021: Best Mobile App For Games Games24x7 (Gold) 2021 MAAS
• 2022: Mobile Advertising Excellence in App Install Campaign HealthifyMe (Gold) 2022 MAAS Platform
• 2022: Best Mobile App for Health & Fitness HealthifyMe (Gold) 2022 MAAS Platform
• 2022: Mobile Advertising Excellence in In-App Advertising Campaign Swiggy (Gold) 2022 MAAS Platform
• 2022: Mobile Advertising Excellence in Location Based Targeting Swiggy (Bronze) 2022 MAAS Platform
• 2022: Best Emerging Technology Campaign: Mobile TV/Video, Bluetooth/WiFi, Voice, RBT, etc Lotus Herbals (Gold) 2022 mediasmart
• 2022: Lead Generation HealthifyMe (Silver) 2022 MAAS Platform
• 2022: Most Effective App for Consumer Swiggy (Silver) 2022 MAAS Platform
• 2022: Most Effective App Install Campaign HealthifyMe (Silver) 2022 MAAS Platform
• 2022: Connected Devices / The Internet of Things Lotus Herbals (Silver) 2022 mediasmart
• 2022: Location Based Services or Targeting KFC (Silver) 2022 mediasmart
• 2022: Location Based Services or Targeting Swiggy (Bronze) 2022 MAAS Platform
• 2022: Lead Generation McDonald's (Silver) 2022 MAAS Platform
• 2022: Enabling Technology Company of the Year Affle 2022
• 2022: Use of Mobile MX TakaTak (Gold) 2022 MAAS Platform
• 2022: Lead Generation Swiggy (Gold) 2022 MAAS Platform
• 2022: The Internet of Innovation / Connected Intelligent Devices Lotus (Gold) 2022 mediasmart
• 2022: Best Cross Platform Campaign Games24x7 (RummyCircle) (Gold) 2022 MAAS Platform
• 2022: Best Multi Mobile Channel Campaign Games24x7(My11Circle) (Gold) 2022 MAAS Platform
• 2022: Media and Entertainment MX TakaTak (Silver) 2022 MAAS Platform
• 2022: Use of Content Marketing Campaign MX TakaTak (Silver) 2022 MAAS Platform
• 2022 Use of Mobile Games24x7(My11Circle) (Silver) 2022 MAAS Platform
• 2022: Real Time Marketing Lotus (Silver) 2022 mediasmart
• 2022: Personalization Lotus (Silver) 2022 mediasmart
• 2022: Use of Mobile Games24x7 (RummyCircle) (Bronze) 2022 MAAS Platform
• 2022: B2C Campaign Games24x7 (RummyCircle) (Bronze) 2022 MAAS Platform
• 2022: O2O / New Retail / Innovative Sales Channels KFC (Bronze) 2022 mediasmart
• 2022: The Internet of Innovation / Connected Intelligent Devices Spotify (Bronze) 2022 mediasmart
• 2022: Brand Experience Lotus (Bronze) 2022 mediasmart
• 2022: Best Data-Driven Marketing Strategy MX TakaTak (Gold) 2022 MAAS Platform
• 2022: Multichannel Marketing - Four Channels or More Games24x7 (RummyCircle) (Gold) 2022 MAAS Platform
• 2022: Best use of Data - Agency MX TakaTak (Gold) 2022 MAAS Platform
• 2022: Best use of Technology by a Company MAAS Platform (Gold) 2022 MAAS Platform
• 2022: Best Omni-Channel Campaign Management & Marketing Automation MX TakaTak (Silver) 2022 MAAS Platform
• 2022: Mobile In-App Advertising (Entertainment) MX TakaTak (Silver) 2022 MAAS Platform
• 2022: Mobile In-App Install Campaign Games24x7(My11Circle) (Silver) 2022 MAAS Platform
• 2022: Most Effective App for Consumer MX TakaTak (Bronze) 2022 MAAS Platform
• 2022: Location-based or Proximity Marketing Campaign of the Year KFC (Bronze) 2022 mediasmart
• 2022: Breakthrough Technology as Part of a Campaign Discovery+ (Bronze) 2022 mediasmart
• 2022: Best Cross Platform Campaign Discovery+ (Gold) 2022 mediasmart
• 2022: Ad Platform of the Year MAAS Platform 2022 MAAS Platform
• 2022: Best Cross-Platform Campaign Games24x7 (RummyCircle) (Silver) 2022 MAAS Platform
• 2022: Best Innovative Marketing Campaign MX TakaTak (Silver) 2022 MAAS Platform
• 2022: Best Omni-Channel Marketing Strategy Games24x7 (RummyCircle) (Silver) 2022 MAAS Platform
• 2022: Best Omni-Channel Marketing Strategy MX TakaTak (Silver) 2022 MAAS Platform
• 2022: Most Effective Programmatic Media Partnership Discovery+ (Silver) 2022 mediasmart
• 2022: Best Omni-Channel Campaign KFC (Silver) 2022 mediasmart
• 2022: Best Connected TV/OTT Ad Campaign Discovery+ (Silver) 2022 mediasmart
• 2022: Best Cross-Platform Campaign Games24x7(My11Circle) (Bronze) 2022 MAAS Platform
• 2022: Best Mobile Ad Campaign Games24x7(My11Circle) (Bronze) 2022 MAAS Platform
• 2022: Best Omni-Channel Campaign MX TakaTak (Bronze) 2022 MAAS Platform
• 2022: Mobile and Apps Marketing Games24x7(My11Circle) (Gold) 2022 MAAS Platform
• 2022: Programmatic and Performance Marketing MX TakaTak (Gold) 2022 MAAS Platform
• 2022: Sports Games24x7(My11Circle) (Gold) 2022 MAAS Platform
• 2022: Mobile and Apps Marketing Games24x7 (RummyCircle) (Bronze) 2022 MAAS Platform
• 2022 Digital and Direct Marketing Games24x7 (RummyCircle) (Bronze) 2022 MAAS Platform
• 2022: Mobile Marketing Campaign - Overall - Special Mention Supr Daily by Swiggy (Gold) 2021 Appnext
• 2022: Best Execution of Performance Campaign Swiggy (Silver) 2022 RevX
• 2022: Best Display Campaign Swiggy (Silver) 2022 RevX
• 2022: Best Tech for Advertising Swiggy (Winner) 2022 RevX
• 2022: Best Execution of Performance Campaign MX Taka Tak(Gold) 2022 MAAS by Affle
• 2022: Best Lead Generation Campaign through Mobile Games24x7 (Bronze) 2022 MAAS by Affle
• 2023: mediasmart wins Gold for Connected Devices / The Internet of Things at The Maddies Awards 2023 with American Tourister.
• 2023: mediasmart wins Silver for Programmatic Learning at The Maddies Awards 2023 with American Tourister.
• 2023: mediasmart wins Bronze for Most Effective Tech Platform at The Maddies Awards 2023 with Swiggy.
• 2023: MAAS Platform wins Silver for Most Effective App for Consumer at The Maddies Awards 2023 with Policybazaar.
• 2023: MAAS Platform wins Bronze for Instant Impact/Promotions at MMA Smarties Indonesia Awards 2023 with McDonald's.
• 2023: MAAS Platform wins Silver for Programmatic at MMA Smarties India Awards 2023 with KukuFM.
• 2023: mediasmart wins Gold for Best Omnichannel Campaign Management & Marketing Automation at e4m Indian Digital Marketing Awards 2023 with Cetaphil.
• 2023: mediasmart wins Silver for Best Data-Driven Marketing Strategy at e4m Indian Digital Marketing Awards 2023 with Lotus.
• 2023: MAAS Platform wins Bronze for Best Data Technology at e4m Real Time Programmatic Advertising Awards 2023.
• 2023: MAAS Platform wins Bronze for Best Mobile Campaign at e4m Real Time Programmatic Advertising Awards 2023 with HealthifyMe.
• 2023: MAAS Platform wins Silver for Location-Based or Proximity Marketing Campaign of the Year at e4m Indian Digital Marketing Awards 2023 with Swiggy.
• 2023: MAAS Platform wins Bronze for Best Data-Driven Marketing Strategy at e4m Indian Digital Marketing Awards 2023 with KukuFM.
• 2023: mediasmart wins Gold for Data-Driven TV (CTV Campaigns) at Adgully Datamatixx Awards 2023 with American Tourister.
• 2023: mediasmart wins Silver for Omnichannel Marketing at Adgully Datamatixx Awards 2023 with Cetaphil.
• 2023: MAAS Platform wins Gold for Foodtech at Adgully DIGIXX Awards 2023 with Swiggy.
• 2023: MAAS Platform wins Gold for Programmatic & Performance Marketing (M&E) at Adgully DIGIXX Awards 2023 with KukuFM.
• 2023: MAAS Platform wins Gold for Media & Entertainment (Radio) at Adgully DIGIXX Awards 2023 with KukuFM.
• 2023: MAAS Platform wins Gold for Technology at Adgully DIGIXX Awards 2023.
• 2023: MAAS Platform wins Silver for Data, Analytics and Optimisation at Adgully DIGIXX Awards 2023 with HealthifyMe.
• 2023: MAAS Platform wins Bronze for Geo Targeting at MMA Smarties APAC Awards 2023 with Swiggy.
• 2023: mediasmart wins for Best Use of Programmatic Advertising at India Digital Awards 2023 with KFC.
• 2023: MAAS Platform wins Bronze for Use of Data Analytics/Insight at ET BE India DigiPlus Awards 2023 with HealthifyMe.
• 2023: MAAS Platform wins Bronze for Health & Wellness Sector at ET BE India DigiPlus Awards 2023 with HealthifyMe.
• 2023: Health & Wellness Sector HealthifyMe (Bronze) 2023 MAAS Platform
• 2024: Appnext wins Bronze for Best Campaign – Use of Mobile and Mobile Monetization at e4m Indian Digital Marketing Awards 2024 with Goibibo.
• 2024: RevX wins Gold for E-commerce & Q-commerce at ET BrandEquity Martech+ Awards 2024 with Swiggy Instamart.
• 2024: RevX wins Gold for Mobile Marketing Platform at ET BrandEquity Martech+ Awards 2024 with Swiggy Instamart.
• 2024: Appnext wins Bronze for Best Campaign – Use of Mobile and Mobile Monetization at e4m Indian Digital Marketing Awards 2024 with goibibo.
• 2024: mediasmart wins Gold for Best Campaign – Online Advertising and Digital Direct Response at e4m Indian Digital Marketing Awards 2024 with Levi's.
• 2024: mediasmart wins Silver for Best Omni-Channel Campaign Management & Marketing Automation at e4m Indian Digital Marketing Awards 2024.
• 2024: mediasmart wins Best Use of Programmatic and Performance Marketing at Digital Media Excellence Awards 2024 with Swiggy Instamart.
• 2024: mediasmart wins Digital Programmatic Campaign of the Year at Digital Media Excellence Awards 2024 with American Tourister.
• 2024: mediasmart wins Gold for Best Connected TV AdTech Platform at Connected TV Asia Symposium & Awards 2024.
• 2024: mediasmart wins Gold for Best Connected TV Campaign – Creative at Connected TV Asia Symposium & Awards 2024 with Levi's.
• 2024: mediasmart wins Silver for Best Connected TV Campaign – Awareness and Reach at Connected TV Asia Symposium & Awards 2024.
• 2024: mediasmart wins Gold for Best Multilingual Campaign in Bharat at India Digital Summit 2024 with Swiggy.
• 2024: mediasmart wins Bronze for Best Cross-Channel Marketing Campaign at India Digital Summit 2024 with Levi's.
• 2024: mediasmart wins Silver for Best AdTech Company of the Year at India Digital Summit 2024.
• 2024: mediasmart wins Gold at Adgully Mobexx Summit & Awards 2023 for Most Outstanding Programmatic Platform of the Year for Mobile Advertising.
• 2024: mediasmart wins Gold at Adgully Mobexx Summit & Awards 2023 for Mobile Advertising Excellence in Launch Campaign with American Tourister.
• 2024: mediasmart wins Bronze at Adgully Mobexx Summit & Awards 2023 for Mobile Advertising Excellence in Programmatic Campaign with Swiggy.
• 2024: mediasmart wins Bronze at Adgully Mobexx Summit & Awards 2023 for Mobile Advertising Excellence in Cross-Screen Campaign with Levi's.
• 2024: mediasmart wins Silver at Adgully Mobexx Summit & Awards 2023 for Mobile Advertising Excellence in Location-Based Targeting with Cetaphil.
• 2024: mediasmart wins Gold for Best Use of MarTech – Retail at MarTech India Awards 2023 with Swiggy.
• 2024: mediasmart wins Gold for MarTech Vendor Campaign of the Year at MarTech India Awards 2023 with Swiggy.
• 2024: mediasmart wins Silver for MarTech Vendor Campaign of the Year at MarTech India Awards 2023 with Levi's.
• 2025: DPTM & ISO/IEC 27001:2022 Global Certifications-Dual global certifications strengthening global leadership
• 2025: Singular ROI Index 2025-Jampp ranks 1 in Singular’s Q3 2024 Quarterly ROI Index.
• 2025: ET BrandEquity Martech+ Awards 2025-RevX named Leader in G2’s Fall 2024 Grid Report for Mobile Marketing Platform Innovation
• 2025: ET BrandEquity Martech+ Awards 2025-RevX continues to set the standard for programmatic excellence with dual wins at the ET Martech+ Awards.
• 2025: e4m IDMA 2025-ReVX wins the 'Best use of Mobile' award for Customer Engagement.
• 2025: e4m Maddies Award-Silver & Bronze wins for Newton platform at e4m Maddies 2025
• 2025: Marketing Excellence Awards 2025-mediasmart wins award for Excellence in Programmatic Marketing at the Marketing Excellence Awards 2025
• 2025: Indiantelevision DMEA 2025-mediasmart wins Best Use of Mobile Marketing for Glenfiddich at DMEA 2025
• 2025: Indiantelevision DMEA 2025-mediasmart wins Best Use of Data-Driven Marketing for Glenfiddich at DMEA 2025
• 2025: Indiantelevision DMEA 2025-mediasmart wins Best Use of MarTech Advertising for Maybelline at DMEA 2025
• 2025: Indiantelevision DMEA 2025-mediasmart wins Best Product Launch Campaign (New) for Maybelline at DMEA 2025 
• 2025: Indiantelevision DMEA 2025-mediasmart wins best CTV Campaign for Maybelline at DMEA 2025
• 2025: Indiantelevision DMEA 2025-mediasmart wins Best Use of Creativity & Innovation for Morris Garages at DMEA 2025 
• 2025: Indiantelevision DMEA 2025-mediasmart wins best Integrated Digital Media Campaign for Morris Garages at DMEA 2025 
• 2025: Indiantelevision DMEA 2025-mediasmart wins best Channel Marketing Campaign for Morris Garages at DMEA 2025 
• 2025: Indiantelevision DMEA 2025- mediasmart wins Best Use of MarTech Advertising for Voltas at DMEA 2025
• 2025: mediasmart wins the award for Best Product Launch Campaign (New) for Voltas
• 2025: mediasmart wins best CTV Campaign for Voltas at DMEA 2025 
• 2025: mediasmart wins the award for Best Use of Technology Campaign for Voltas
• 2025: mediasmart wins the Best Product Launch Campaign (New) for Voltas at DMEA 2025 
• 2025: mediasmart wins award for Best Experiential Marketing Campaign for De Beers Group
• 2025: mediasmart wins award for Best Experiential Marketing Campaign for Singapore Tourism
• 2025: mediasmart wins the award for Best Storytelling Campaign for P&G Shiksha
• 2025: mediasmart wins the award for Best Storytelling Campaign for Voltas
• 2025: mediasmart wins award for Connected Devices / IoT for De Beers Group
• 2025: mediasmart wins award for Programmatic Learning for P&G Shiksha
• 2025: mediasmart wins award for Maximizing Mobile Advertising / Programmatic & Machine Learning for Voltas Limited
• 2025: mediasmart wins the Most Effective Tech Platform at Maddies 2025 by exchange4media.
• 2025: mediasmart wins Martech AI Awards for Best Use of Martech in Omnichannel Marketing for Singapore Tourism Board
• 2025: mediasmart wins Martech AI Awards for Best Martech Transformation (Travel, Leisure & Hospitality) for Singapore Tourism Board
• 2025: mediasmart wins Martech AI Awards for Best Martech Transformation (Consumer Tech & Durables) for Voltas Limited
• 2025: mediasmart wins Martech AI Awards for Best Martech-Led Demand Generation Campaign for Voltas Limited
• 2025: mediasmart wins the award for Emerging Martech Innovator of the Year
• 2025: mediasmart wins the Location-based or Proximity Marketing Campaign of the Year award for Glenfiddich
• 2025: mediasmart wins the Most Effective Use of AI, Data Analytics & Machine Learning for a Campaign and Business Optimization award for
• boAt
• 2025: mediasmart wins the Best Omni-Channel Campaign Management & Marketing Automation award for MG Motor India
• 2025: mediasmart wins the Data & Analytics category award for Edelweiss
• 2025: mediasmart wins the Use of AdTech award for MG Electric Cars (ZS EV & Windsor)
• 2025: mediasmart wins the Integrated Digital Marketing Campaign award for Maybelline
• 2025: mediasmart wins the Most Effective Cross-Device Campaign award for MG
• 2025: mediasmart wins the Best New Product Launch Campaign award for boAt
• 2025: mediasmart wins the Best Omnichannel Marketing Strategy award for Maybelline - L'Oreal
• 2025: mediasmart wins the Best Omnichannel Marketing Strategy award for De Beers
• 2025: Top 5 Solution Providers for the MMA SMARTIES Business Impact Index in Indonesia
• 2025: mediasmart has been recognized among the Top 5 Solution Providers in India
• 2025: Appnext wins Bronze at Maddies 2025 for exceptional mobile marketing.
• 2025: Appnext wins 'Best Partner Award' from OPPO for marketing excellence.
• 2025: Appnext ranks Top 10 in AppsFlyer's Global Performance Index 17.
• 2025: Appnext wins Huawei's 'Best Partner Award' at HDC 2025
• 2025: mediasmart wins the Best CTV Monetization Strategy award for McDonald's
• 2025: mediasmart wins the Best Data-Driven CTV Campaign award for McDonald's Malaysia 
• 2025: mediasmart wins the Best CTV Marketing Strategy award for DS Group
• 2025: mediasmart wins the Best CTV Marketing Strategy award for Maybelline 
• 2025: mediasmart wins the Best Cross-Device Campaign award for DS Group
• 2025: mediasmart wins the Best CTV Technology Partner award
• 2025: mediasmart wins the Best CTV AdTech for Addressable TV award
• 2025: mediasmart wins the Best Digital Integrated Marketing award for Uniqlo India
• 2025: mediasmart wins the Best Use of GPS / Location award for Mother Dairy Fruits and Vegetable Pvt. Ltd 
• 2025: mediasmart wins the Best Cross-Device Campaign award for Morris Garages (MG)
• 2025: mediasmart wins the Best Cross-Device Campaign award for Maybelline
• 2025L mediasmart wins the Best Creative CTV Campaign award for Maybelline
• 2025: mediasmart wins the Best CTV AdTech Solution award
• 2025: mediasmart wins Gold at India Digital Awards 2025 for Best Digital Integrated Marketing with Uniqlo India.
• 2025: Connected TV Asia Symposium & Awards 2025- mediasmart wins Bronze at Connected TV Asia Symposium & Awards 2025 for Best DataDriven Storytelling with Krating Daeng.
• 2025: mediasmart wins Bronze at Connected TV Asia Symposium & Awards 2025 for Best CTV Marketing Strategy with boAt.
• 2025: mediasmart wins Bronze at Connected TV Asia Symposium & Awards 2025 for Best CTV Marketing Strategy with Morris Garages.
• 2025: mediasmart wins Bronze at Connected TV Asia Symposium & Awards 2025 for Best Data-Driven CTV Campaign with boAt.
• 2025: YouAppi ranks top in the 17th Performance Index by AppsFlyer across new and retention categories. 
• 2025: YouAppi Included in Singular's 2025 ROI Index as a Scaled Ad Partner.
• 2025: Jampp recognized as a growth partner gaining Android spend share in Singular’s Q2 2025 Report.
• 2025: Jampp recognized across 10 categories in the ROI Index by Singular.
• 2024: YouAppi ranks top in the 16th Performance Index by AppsFlyer across new and retention categores (2024).
• 2025: RevX secures top rankings across 19 categories in the 17th Performance Index by AppsFlyer (2024).
• 2025: mediasmart ranks among Top 5 solution providers in Indonesia in the MMA SMARTIES Business Impact Index 2024 by MMA Global.
• 2025: mediasmart ranks among Top 5 solution providers in India in the MMA SMARTIES Business Impact Index 2024 by MMA Global.
• 2025: Jampp named finalist at App Growth Awards 2024 for Retention Campaign with Burger King Brasil.
• 2025: Jampp ranked top SKAN performance media source in the 2024 ROI Index by Singular.
• 2025: Jampp recognized as a top remarketing media source in the XVII Performance Index by AppsFlyer (2024).
• 2025: Appnext recognized as an Engage Media Partner in the 2024 Performance Index by AppsFlyer.
• 2025: Appnext ranks 1 Non-SRN platform in India in the latest Performance Index by AppsFlyer (2024).
• 2025: mediasmart recognized at MMA SMARTIES APAC 2024 for Emerging Tech Marketing – Connected TV with Teh Botol Sosro.
• 2025: mediasmart recognized at MMA SMARTIES APAC 2024 for Emerging Tech Marketing – Programmatic with McDonald's Malaysia.
• 2025: mediasmart recognized at Marketing Excellence Awards Indonesia 2024 for Excellence in Programmatic Marketing with Polysilane.
• 2025: mediasmart recognized at MSA 2024 for Multilayered Activation through Data Partnership with Edelweiss.
• 2025: mediasmart recognized at MSA 2024 for Smartly Leveraging Tech & Data to Drive Business Impact with Edelweiss.
• 2025: mediasmart wins Best Use of Martech – FMCG at e4m Martech Awards 2024 
• 2025: mediasmart wins Best Use of Martech for Omnichannel Initiatives at e4m Martech Awards 2024 with Uniqlo India
• 2025: mediasmart recognized for Use of AdTech at ET Brand Equity Digiplus Awards 2024
• 2025: mediasmart wins Best Cross-Channel Marketing Campaign at India Digital Awards 2024 with Levi's.
• 2025: RevX wins Bronze at MMA SMARTIES Indonesia 2024 for Emerging Tech Marketing – Data Insights & Contextual Marketing.
• 2025: mediasmart wins Silver at Marketing Excellence Awards 2024 Indonesia for Excellence in Location-Based Targeting with Bintang.
• 2025: mediasmart wins Silver at MMA Indonesia 2024 for Emerging Tech Marketing – Connected TV for Teh Botol Sosro.2025: mediasmart wins Best Use of Martech for Omnichannel Initiatives at e4m Martech Awards 2024 for Mother Dairy Fruits and Vegetable Pvt. Ltd India.
• 2025: mediasmart wins Silver for AdTech Company of the Year at India Digital Awards 2024.
• 2025: mediasmart wins Gold at Marketing Excellence Awards 2024 Indonesia for Excellence in Programmatic Marketing for Pizza Hut.
• 2025: mediasmart wins Bronze at Adgully Mobexx Summit & Awards 2024 for Mobile Advertising Excellence in Location-Based Targeting.
• 2025: mediasmart wins at Adgully Mobexx Summit & Awards 2024 for Mobile Advertising Excellence in Programmatic Campaign.
• 2025: mediasmart wins for Most Outstanding Programmatic Platform for Mobile Advertising at Adgully Mobexx Summit & Awards 2024 (India).
• 2025: mediasmart wins Gold at Adgully Mobexx Summit & Awards 2024 for Mobile Advertising Excellence in Cross-Screen Campaign.
• 2025: mediasmart wins Bronze at e4m Realtime Programmatic Awards 2024 for Best CTV/OTT Advertising Platform.
• 2025: mediasmart wins Bronze at e4m Realtime Programmatic Awards 2024 for Best Cross-Platform Campaign. 
• 2025: mediasmart wins Bronze at e4m Realtime Programmatic Awards 2024 for Best Omnichannel Marketing Strategy.
• 2025: mediasmart wins Silver at e4m Realtime Programmatic Awards 2024 for Best CTV/OTT Advertising Platform with Swiggy Instamart.
• 2025: mediasmart wins Silver at e4m Realtime Programmatic Awards 2024 for Most Effective Cross-Device Campaign with Levi's.
• 2025: mediasmart wins Silver at e4m Realtime Programmatic Awards 2024 for Best Effective Measurable Campaign. 
• 2025: mediasmart wins Gold at e4m Realtime Programmatic Awards 2024 for Most Effective Cross-Device Campaign.
• 2025: India Digital Awards 2024-mediasmart wins Gold for Best Multi-Lingual Campaign in Bharat at India Digital Awards 2024 with Swiggy Instamart
• 2025: mediasmart wins Bronze at e4m Maddies 2024 for Cross Media Integration.
• 2025: mediasmart wins Bronze at e4m Maddies 2024 for Location-Based Services or Targeting.
• 2025: mediasmart wins Silver at e4m Maddies 2024 for Connected TV / Internet of Things with Uniqlo India.
• 2025: mediasmart wins Gold at e4m Maddies 2024 for Maximizing Mobile Advertising / Programmatic and Machine Learning.
• 2025: Newton wins Silver for AI and Machine Learning at e4m Maddies 2024 with KreditBee.
• 2025: Appnext wins Bronze for Most Effective App Install Campaign at e4m Maddies 2024 with Motilal Oswal.
• 2026: IDA Awards 2026-mediasmart wins across Tech-Enabled Campaign, Product Launch Campaign, and Best Use of E-commerce at IDA 2026.
• 2026: Digixx Summit Awards-mediasmart wins Best Programmatic Marketing Campaign, Best Re-targeting Campaign, Technology-led Marketing Campaign, and Best OmniChannel Marketing Campaign at Digixx Summit.
• 2026: CTV Asia Symposium & Awards-mediasmart wins 18 awards across categories, platform excellence, and campaign impact at the CTV Asia Symposium & Awards 2026.
• 2026: e4m Indian Digital Marketing Awards-Appnext wins Silver for Best Campaign - Use of Mobile and Mobile Monetization at the e4m Indian Digital Marketing Awards 2026
• 2026: e4m Indian Digital Marketing Awards-mediasmart wins Silver for  Best use of AR (Silver) or VR and Best Omni-Channel Campaign Management and Bronze for Marketing Automation at the Indian Digital Marketing Awards 2026
• 2026: Agency Reporter Programmatic Asia Symposium & Awards-mDSP wins Gold for Best Cross-Channel Programmatic Campaign and Silver for Best Performance/Direct Result Campaign at the Agency Reporter Programmatic Asia Symposium & Awards 2026
• 2026: Agency Reporter Programmatic Asia Symposium & Awards- Appnext wins Silver for Best Contextual Targeting Execution at the Agency Reporter Programmatic Asia Symposium & Awards 2026

Major events and milestones

• 2007: Launch of first product “SMS 2.0” in partnership with Bharti Airtel in India in June 2007. Subsequent to the launch, this product and partnership was scaled pan-India in December 2007.
  
• 2009: Announcement of first significant mobile monetization partnership with NDTV Convergence.
  
• 2012: Launch of Mobile Advertising Agency 'ad2c'.
  
• 2012: Launch of Cross Screen Advertising Platform “Ripple” in August, which was followed by announcement of partnerships with Yahoo, ESPN Cricinfo & India Today for this platform.
  
• 2014: Launch of mobile marketing platform 'ad2campaign'.
  
• 2015: Launch of end-to-end “Mobile Audience as a Service (MAAS)” platform in March 2015.
  
• 2017: Launch of “Mobile Ad Fraud detection (mFaaS)” platform which was later awarded by the IAMAI as the Best Big Data Technology Platform in 2017.
  
• 2018: Acquisition by Affle International of Affle Global’ consumer platform and enterprise platform-based business undertaking and 100% of the equity interests in the Indonesian Subsidiary, each effective July 1, 2018.
  
• 2019: Acquisition by Affle International of the Shoffr Business Undertaking on May 18, 2019, effective February 19, 2019.
  
• 2019: Acquisition by Affle International of the RevX Business Undertaking one June 28, 2019, effective April 1, 2019.
• 2020: Acquisition by Affle International of the Mediasmard, a Europe based mobile programmatic and proximity marketing platform.
• 2020: Acquisition by Affle International of the Appnext, a mobile app discovery and recommendation platform business.2019: Launched ‘Vizury Engage360’ an omnichannel marketing platform to help marketers unify their communication across connected channels and devices.
• 2019: The shares of the Company got listed on National Stock Exchange Limited and Bombay Stock Exchange Limited.
• 2020: Completed the necessary closing conditions for acquisition of 94.78% shares of Mediasmart Mobile S.L. on March 5, 2020.
• 2020: Affle’s self-serve mobile programmatic platform - mediasmart launched its Audience Targeting & Household Sync technology on Connected TV (CTV).
• 2021: Affle (India) through its subsidiaries (Affle) launched the Appnext Out of Box Experience (OOBE) platform powered by the acquisition of Business Assets of DiscoverTech (registered in Israel).
• 2021: Affle (India) through its subsidiaries completed the acquisition to acquire full control, tech IP assets and 100% ownership of Jampp, a leading global programmatic mobile marketing company.
• 2023: Affle’s (India) wholly owned Singapore subsidiary – Affle International Pte (AINT) completed 100% acquisition of YouAppi Inc. (YouAppi).
• 2024: Affle (India) completed the acquisition of 9.03% ownership (on a fully diluted basis) in Explurger.
• 2025: The company embarked on its third decade of transformational growth, a significant milestone in Affle’s journey from a pioneering tech venture to a recognized industry leader and trusted partner in the fast-evolving digital landscape.
• 2025: The company evolved identity as Affle 3i Limited, marking the start of a bold, future-focused chapter.2026: Affle 3i has been granted a patent in India, which was earlier granted to the company in the US, strengthening the overall IP portfolio of the company.