Amagi Media Labs Limited was originally incorporated as ‘Amagi Technologies Private Limited’ at Bengaluru, Karnataka as a private limited company under the Companies Act, 1956, pursuant to the certificate of incorporation dated February 1, 2008, issued by the RoC. Subsequently, the name of the company was changed to ‘Amagi Media Labs Private Limited’ pursuant to a fresh certificate of incorporation dated March 11, 2010, issued by the RoC. Thereafter, the company was converted from a private limited company to a public limited company as approved by a resolution of its Board dated May 22, 2025 and a special resolution of its shareholders dated May 23, 2025. A fresh certificate of incorporation consequent upon such conversion dated June 2, 2025 was issued by the RoC and the name of the company was changed from ‘Amagi Media Labs Private Limited’ to ‘Amagi Media Labs Limited’.

Founded in 2008, the company is a software-as-a-service (SaaS) company that connects media companies to their audiences through cloud-native technology. Its platform helps content providers and distributors upload and deliver video over the internet (commonly known as streaming) through smart televisions, smartphones and applications, instead of traditional cable or set-top box services. It also helps monetize such content through targeted advertising services for advertisers. This platform integrates production, preparation, distribution and monetization workflows into a single window, allowing customers to reduce complexity, improve operating efficiencies and increase their content revenue.

The media and entertainment (M&E) industry is undergoing a structural shift towards a “new video economy”, led by the transition from traditional cable television to video delivery over the internet. This shift is driven by changing viewer preferences, as audiences now expect to be able to access content anytime and, on any device, including smartphones, smart TVs and other internet-connected platforms. Its cloud-based platform is designed to help media companies respond to the operational and business challenges of the new video economy. This platform integrates production, preparation, distribution and monetization workflows into a single window, allowing customers to reduce complexity, improve operational efficiencies and increase their content revenue.

The company’s business is organized across three key divisions; Cloud Modernization, Streaming Unification, and Monetization and Marketplace. These divisions are designed to address a specific set of challenges faced by stakeholders in the media and entertainment industry. Further, the company provides integrated solutions that help content providers, distributors, and advertisers to manage, deliver, and monetize video content across the OTT and internet-based video industry. Its unified platform supports the entire content lifecycle, from video preparation and channel management to delivery, advertising, and analytics. This helps customers reduce infrastructure costs, improve operational efficiency, and scale across geographies and digital platforms.

Business area of the company

Amagi Media Labs is a software-as-a-service Company that connects media companies to their audiences through cloud-native technology. The company's platform helps content providers and distributors upload and deliver video over the internet through smart televisions, smartphones and applications, instead of traditional cable or set-top box services. The company also helps to monetize such content through targeted advertising services for advertisers. 

Awards and accreditations

• 2021: Featured in the ‘Amagi-Pioneering Cloud Transformation in Broadcasting’ case study published by Harvard Publishing on August 10, 2021.
• 2023: Recognised in the Leaders category for the 2023 International Data Corporation MarketScape for worldwide media and entertainment vendor assessment.
• 2024: Technology & Engineering Emmy Award for pioneering development of manifest-based playout for FAST granted by National Awards Committee’s Technology and Engineering Achievement Committee.

History and milestones

• 2008: Incorporation of the company.
• 2015: The company expanded operations to the U.S. by incorporating one of its Material Subsidiaries, Amagi Corporation, USA.
• 2018: The company expanded operations to Singapore by incorporating one of its Subsidiaries, Amagi Media Labs Pte., Singapore.
• 2018: The company expanded operations to the UK by incorporating one of its Material Subsidiaries, Amagi Media Private Ltd, UK.
• 2020: The company entered into an agreement with AETN UK to shift the broadcast operations of AETN UK to cloud software for the first time.
• 2020: Amagi Corporation, USA entered into service agreements with SADA Systems LLC to accelerate cloud adoption through public cloud infrastructure platform.
• 2021: Amagi Corporation, USA was selected by NBCUniversal Media LLC to provide UHD cloud playout for Tokyo Olympics coverage.
• 2022: Launched Amagi LIVE, enabling content brands to broadcast live from any location worldwide.
• 2022: Launched Amagi NOW, accelerating time to market and revenue realization for content owners and platforms.
• 2023: Commenced business with MEASAT Broadcast Network Systems Sdn. Bhd. to launch a Free Ad-Supported Streaming TV (FAST) service on Sooka.
• 2024: Acquisition of Tellyo OY by Amagi Media UK Private Limited, United Kingdom. This was followed by inauguration of new branch office in Poland.
• 2024: Showcased new streaming technology, ‘ZeroSlate’ in collaboration with VIZIO.
• 2024: In collaboration with AD Digital International Corporate, launched a media hub to strengthen advertising on Connected TV in Brazil.
• 2024: Amagi Corporation, USA acquired Argoid Analytics, Inc., USA along with its downstream subsidiary in India, Argoid Analytics Private Limited pursuant to which it became an indirect subsidiary of the company. Pursuant to the above acquisition, the ‘AI techstack’ owned by Argoid Analytics, Inc., USA was transferred to the company to offer AI-driven innovation in the media and entertainment industry.