Amba Auto Sales & Services was originally incorporated as a Private limited company, with the name ‘Amba Auto Sales and Services Private Limited’ on February 24, 2005. Pursuant to the special resolution passed on February 08, 2025, the company was converted from private to public company and, consequently, the name of the company changed to ‘Amba Auto Sales and Services Limited’ on May 14, 2025.

The company operates as an authorised dealer of Bajaj Auto (Bajaj Auto) and LG Electronics India (LG Electronics) under the brand name Amba Bajaj and Amba LG Best Shop (LG Best Shop), respectively. It has presence across the automotive retail value chain, including sales of new vehicles, after-sales service and repairs (including sales of spare parts, lubricants and accessories) and facilitation of the sales of third-party financial and insurance products. Additionally, in consumer electronics, it offers a diversified range of products including air conditioners, televisions, washing machines, refrigerators and small appliances.

The company prioritized strengthening its market position in existing regions rather than expanding into new territories. This focused approach has enabled the company to establish its brand presence across Bengaluru and build closer connections with the customers while enhancing its understanding of market segments and consumer preferences.

Business area of the company 

The company is engaged in dealership business of Bajaj Auto and LG Electronics India. It is a dealer of Two wheelers as well as Three Wheelers automobile of ‘Bajaj’ make in Petrol, CNG as well as Electric variants in Bengaluru city. The company is also engaged in sales of Spare parts and providing of Repair & Maintenance and Annual Maintenance Service of Automobile Products.

Products of the company

Automobile business 

• Bajaj Pulsar
• Bajaj Avenger
• Bajaj Dominar
• Bajaj Platina
• Bajaj Freedom
• KTM Duke
• KTM RC
• Chetak Series 30
• Chetak Series 35
• Bajaj Maxima C
• Bajaj Maxima x Wid 
• Bajaj Maxima XL Cargo ETEC 9.0
• Bajaj RE
• Bajaj E- TEC
• Bajaj GoGo
• Bajaj Qute 

Consumer Electronics segment

• Television
• Washing Machine
• Home Entertainment
• Kitchen Appliances Microwave Ovens & Dishwashers
• Refrigerators
• Air Conditioners

Awards, accreditations and recognition 

• 2008: The company received award from Bajaj Auto for achieving Business Growth and Customer Satisfaction through TPM (Total Productive Maintenance).
• 2016: The company received award from Bajaj Auto for achieving Market leadership in Bangalore (South Circle).
• 2017: The company received award from LG Electronics for achieving 100% successful invertor transition for room air conditioners.
• 2018: The company received award from Bajaj Auto for achieving growth in M1 Segment- Retail at Karnataka Goa Dealer Meet.
• 2018: The company received award from Bajaj Auto for achieving second position in Free Service Redemption at Karnataka Goa Dealer Meet.
• 2018: The company received award from Bajaj Auto for achieving No. 1 position in M1 MS for the period April- August 2018.
• 2019: The company received award from Bajaj Auto for achieving No.1 position Overall Market Share- KAR.
• 2019: The company was awarded ‘LG Dual Cool Game Changer’ by LG Electronics.
• 2019: The company received award from Bajaj Auto for achieving No. 1 position in S1 Segment Market Share Growth Karnataka - Category A.
• 2019: The company received award from Bajaj Auto for achieving No. 1 position in Highest Paid Service Share in Bangalore.
• 2019: The company was Runner Up- Regional Knowledge Information & Skill Set Contest by KTM.
• 2022: The company received award from Bajaj Auto for achieving highest paid service share in May 2022 in Bangalore.
• 2022: The company received award from Bajaj Auto for achieving highest Bajaj Secure penetration in May 2022.
• 2022: The company received award from Bajaj Auto for achieving good performance in NPS Process Adherence in November 2022.
• 2022: The company received award from Flipkart for achieving the ‘Gold Seller Status’ on Flipkart for exceptional performance.
• 2023: The company achieved Runners Up position in Overall Performance- Service in Karnataka Region from Bajaj Auto.
• 2025: The company received award from KTM for achieving highest paid service share.
• 2025: The company was awarded Winner - Lowest Revisit for chetak dealership by Bajaj Auto.
• 2025: The company was awarded with the Process Apex Club recognition by KTM.
• 2025: The company was awarded Winner - Sales Process Category for chetak dealership by Bajaj Auto.
• 2026: The company received award from Bajaj Auto for delivering exceptional customer experience - Chetak.
• 2026: The company achieved Runners Up position for Highest Tecpac Activation of FY 2025-26 in Chandra Layout Region by Chetak.
• 2026: The company was awarded Winner in Highest store visit to retail conversion in FY 2025-26 in Mekhri Circle Region by Chetak.
• 2026: The company was awarded Winner in Best 24-Hours Follow-up for FY 2025-26 in Electronic City Region by Chetak.

History and milestones

• 2005: Incorporation of the company & entered into the business of two wheelers manufactured by Bajaj Auto.
• 2005: Commencement of First Bajaj Two-Wheeler Dealership with its Showroom at 2B, AMBA BAJAJ, 442/2A, Hosur Rd, Garvebhavi Palya, Bengaluru, Karnataka.
• 2007: Retail showroom of Bajaj Two Wheeler at ‘Pereira Building’ No. 80, situated at Hosar Road, Madivala, Bangalore.
• 2008: Commencement of First Showroom at BTM - 75/2 V.P. No. 659, Nanjappa Layout, Old Madiwala, 30th main BTM, 2nd Stage, Bangalore.
• 2008: Commencement of First Showroom of LG Electronics at House No. 110 situated at G.B. Palya, Hosur Road, Bangalore. 
• 2011: Commencement of KTM Dealership with opening of KTM Showroom at No. 3, Valpara Building, Near KEB Office, 17th Main Road, Service Road, 1st Stage, BTM Layout.
• 2013: Expansion of the business by opening of three showrooms of Bajaj Two-Wheeler, KTM and LG at SY No 60/5, 60/6, Ganesh Tower Hosur Main Road Konappana Agarahara Village Begur Hobli, E-City, Bangalore.
• 2017: Setting up of LG showroom at Present BBMP Khatha Sl. No., Property No. B1 BTM 1st stage 100 ft road Bangalore.
• 2018: Expansion to Three-Wheeler Showroom at 2B, AMBA BAJAJ, 442/2A, Hosur Rd, Garvebhavi Palya, Bengaluru, Karnataka.
• 2019: Commencement of Chetak Dealership with opening of Chetak and KTM Showroom 11, Krishna Towers, Attiguppe, Saraswathi Nagar Main Rd, Income Tax Layout, Vijayanagar, Bengaluru, Karnataka. 
• 2021: Setting up Bajaj Showroom for business purpose and commercial use at No. 39/14 (14), Old Khatha No. 319, present 3/9/39/14, Iblur Village, School Taluk, BANGALORE.
• 2023: Setting up new place to operate business of Auto Consultancy, old & new automobile (Two Wheelers), trading and their allied services at No. 5, named 'LAXMI COMPLEX' located in 10th Cross Road, R.M V. Extension (opposite CPRI).
• 2023: Achieved Annual Turnover of more than Rs 100 crore.
• 2024: Setting of demised Premises for carrying on the Lessee's business of auto consultancy services, trading of old and new two wheelers; and setting and operating emission testing centre. ‘No L N C Godown SY No, 192/1 Dommasandra Village Sarjapura Hobli Anekal Taluk Bangalore 562125, Bangalore south.’
• 2024: Achieved Annual Turnover of more than Rs 200 crore.
• 2025: Setting up of showroom for workshop Property No. 75/2, Hulimavu Village, Begur Hobli, Bangalore South Taluk.
• 2025: Conversion from Private Limited Company to Public Limited Company.