The company was incorporated on January 18, 1988 as a private limited company under the Companies Act, 1956, with the name ‘ASK Automotive Private Limited’, pursuant to a certificate of incorporation granted by the Registrar of Companies, Delhi and Haryana (RoC). Upon the conversion of the company into a public limited company, pursuant to resolutions passed by its Board of Directors on December 7, 2022 and its Shareholders on December 7, 2022 the name of the company was changed to ‘ASK Automotive Limited’ and a fresh certificate of incorporation dated January 6, 2023 was issued by the RoC.

The company is the largest manufacturer of brake-shoe and advanced braking (AB) systems for two-wheelers (2W) in India with a market share of approximately 50% in Fiscal 2023 in terms of production volume for original equipment manufacturers (OEMs) and the branded independent aftermarket (IAM), on a combined basis. It has been supplying safety systems and critical engineering solutions for more than three decades with in-house designing, developing and manufacturing capabilities. Its offerings are powertrain agnostic, catering to electric vehicle (EV) as well as internal combustion engine (ICE) OEMs. Its brand ‘ASK’ is recognised as the leading brand in the 2W IAM in terms of production volume for Fiscal 2023 in India.

The company’s in-house design and engineering capabilities enable it to deliver complex precision components and solutions with a focus on quality and have allowed it to diversify its business in both the automotive and non-automotive sectors. It commenced its operations in 1989 by manufacturing brake shoe products for 2Ws and has since diversified its operations to include offerings such as: (i) AB systems; (ii) aluminium light weighting precision (ALP) solutions, where it is a prominent player for 2W OEMs in India with a market share of 9% in Fiscal 2023 in terms of production volume; (iii) wheel assembly to 2W OEMs; and (iv) safety control cables (SCC) products. It supply its portfolio of AB systems, ALP solutions, wheel assembly, and SCC products to OEMs in (i) the automotive sector for 2Ws, three wheelers (3Ws), passenger vehicles (PVs) and commercial vehicles (CVs), and (ii) the non-automotive sector for all-terrain vehicles (ATVs), power tools and outdoor equipment.

Business area of the company

ASK Automotive is a manufacturer of Advance Braking Systems that include products such as brake panel assembly, brake shoes, disc brake pads, brake lining, and mission case catering to multiple automotive vehicle segments including motorcycles, scooters, passenger vehicles, and commercial vehicles in both the internal combustion (IC) and electric vehicle segment. It also manufacturers Aluminum Lightweighting Precision Solutions that include segments covering engine parts, body and chassis parts, transmission parts, electrical and electronic and electric vehicle-specific components, catering to the motorcycle, scooter, passenger vehicle and commercial vehicle segments for both internal combustion engine and electric vehicles for automotive and non-automotive applications. Being a safety product manufacturerit manufactures Safety Control Cables that include the choke, brake, clutch, throttle, speedometer, fuel, and seat lock cables.

Key awards, accreditations and recognition

• 2004: Award for Challenge India Support (Chassis Group) from Honda Motorcycle and Scooter India Private Limited.
• 2005: Award for Development – Motorcycle Parts (Engine) Best & Fastest Development Award from Honda Motorcycle and Scooter India Private Limited.
• 2006: Achievement Award for achieving the Quality & Delivery Targets for the year 2005-06 from Honda Motorcycle and Scooter India Private Limited at 7th Supplier Convention.
• 2009: Award for Proprietary from Honda Motorcycle and Scooter India Private Limited.
• 2010: New Product Development Support award from Denso Haryana Private Limited at Business Partners’ Meet 2009-10.
• 2011: Award for Delivery and Management Quality from Honda Motorcycle and Scooter India Private Limited.
• 2012: Vendor Performance Award in the field of quality from SUZUKI Motorcycle India Private Limited at the Annual Vendor Conference, SUZUKI Motorcycle India Private Limited.
• 2013: Award for Business Expansion Support Supplier from Honda Motorcycle and Scooter India Private Limited.
• 2015: Award for Delivery Management from Honda Motorcycle and Scooter India Private Limited at Supplier Conference.
• 2015: Award for Cost Competitiveness from Honda Motorcycle and Scooter India Private Limited.
• 2016: Award for Outstanding Performance in Development Support from Denso Haryana Private Limited at business partners meet 2016.
• 2016: Quality Award “Gold” from Bajaj Auto Limited.
• 2017: Delivery Management from Honda Motorcycle and Scooter India Private Limited.
• 2018: Supplier Award for Superior Performance in Working Capital from Stanley Black & Decker Reynosa Plant.
• 2019: Award for Delivery Management from Honda Motorcycle and Scooter India Private Limited at Supplier Convention.
• 2020: Award for Delivery Management from Honda Motorcycle and Scooter India Private Limited at Supplier Convention.
• 2020: Obtained ISO 45001:2018 certification for occupational health and safety management system maintained at ur facility, ASK-3/
• 2020: Obtained ISO 45001:2018 certification for occupational health and safety management system maintained at facility, ASK-7.
• 2021: Award for Special Support from Denso Haryana Private Limited at Business Partners’ Meet 2020-21.
• 2021: Award for Delivery Management from Honda Motorcycle and Scooter India Private Limited at Supplier Convention.
• 2021: Obtained ISO 45001:2018 certification for occupational health and safety management system maintained at facility, ASK-12.
• 2021: Obtained ISO 45001:2018 certification for occupational health and safety management system maintained at facility, ASK-17.
• 2022: Award for Delivery Management from Honda Motorcycle and Scooter India Private Limited at Annual Supplier Conference.
• 2022: Award for Best Quality Performance” from Stanley Black & Decker.
• 2023: Obtained ISO 45001:2018 certification for occupational health and safety management system maintained at facility, ASK-8.
• 2023: Obtained ISO 14001:2015 certification for environmental management system maintained at facility, ASK-8.
• 2023: Award for “Best Environment in Premises (Runner-up)” at the Haryana State Safety and Welfare and Health Awards.
• 2023: Award for “Lowest Accident Frequency Rate” at the Haryana State Safety and Welfare and Health Awards.

Major events and milestones:

• 1989: Commenced manufacturing activities at manufacturing facility, ASK-1 situated in Gurugram, Haryana, India.
• 1989: Entered into the OEM market for AB systems with brake shoes.
• 2001: Commenced manufacturing activities at manufacturing facility, ASK-2 situated in Gurugram, Haryana, India.
• 2004: Commenced manufacturing activities at manufacturing facility, ASK-3 situated in IMT Manesar, Gurugram, Haryana, India.
• 2004: Entered into the OEM market for ALP with panel assembly for front brake.
• 2009: Commenced manufacturing activities at manufacturing facility, ASK-4 situated in IMT Manesar, Gurugram, Haryana, India.
• 2010: Commenced manufacturing activities at manufacturing facility, ASK-5 situated in IMT Manesar, Gurugram, Haryana, India.
• 2012: Commenced manufacturing activities at manufacturing facility, ASK-7 situated in IMT Manesar, Gurugram, Haryana, India.
• 2013: Commenced manufacturing activities at manufacturing facility, ASK-8 situated in Narsapur Industrial Area, Bengaluru, Karnataka, India.
• 2014: Commenced manufacturing activities at manufacturing facility, ASK-10 situated in IMT Manesar, Gurugram, Haryana, India.
• 2015: Commenced manufacturing activities at manufacturing facility, ASK-11 situated in Vasna Chhaniyar Detroj, Ahmedabad, Gujarat, India.
• 2015: Entered into the aftermarket for safety control cables and others with clutch cables, front brake cables, throttle cables and speedometer cables.
• 2017: Entered into a joint venture with Fras-Le S.A., Brazil and incorporated the Joint Venture, ASK FrasLe Friction Private Limited.
• 2018: Entered into a business purchase agreement with Aman Rathee and AK Auto Industries pursuant to which ASK-14 was transferred to the company by AK Auto Industries.
• 2018: Entered into a business purchase agreement with Prashant Rathee and APK Automotive pursuant to which ASK-15 was transferred to the company by APK Automotive.
• 2019: Commenced manufacturing activities at manufacturing facility, ASK-12 situated in IMT Manesar, Gurugram Haryana, India.
• 2019: Entered into the composite scheme of amalgamation and demerger between A.A. Autotech Private Limited and Vijaylaxmi Infra Projects Private Limited pursuant to which manufacturing facilities ASK-16 and ASK-17, both situated in IMT Manesar, Gurugram, Haryana, India were transferred to the company from A.A. Autotech Private Limited.
• 2021: Incorporated wholly-owned Subsidiary, ASK Automobiles Private Limited as a private limited company under the Companies Act, 2013.