The company is engaged into retail business of consumer electronics, home appliances, camera, camrecorders, and mobile phones. It is are multi-brand, multi-product retail chain which stocks an entire range of consumer durables, right from Airconditioners, TVs, Washing Machines, Refrigerators, Microwaves, Home Theatre Systems, Mobile Phones, small home appliances and many more. It offers some of the popular brands such as LG, Samsung, Sony, Daikin, Videocon, Panasonic, Onida, Nikon etc.