B.A.G. Convergence Limited was incorporated as B.A.G. Convergence Private Limited on April 11, 2007. The status of the company was changed to public limited and the name of the company was changed to B.A.G. Convergence Limited vide Special Resolution dated August 29, 2024 pursuant to conversion of the company into public limited Company. 

The company started its journey in 2007 with the launch of its first website, news24online.com. Soon after, it introduced a Hindi version, hindi.news24online.com, to cater to a wider audience. Expanding into the entertainment space, it launched e24bollywood.com, covering Bollywood news and updates. In the beginning, the company relied on Google AdSense for ad revenue, but as it grew, content aggregators like Times Internet Limited (TIL), Daily hunt and direct clients including government agencies helped the company generate additional income and build its brand recognition over a period.

The company also developed mobile apps viz. News24, E24 to offer a more personalised experience to its readers. The transition from 2G to 5G has allowed the company to create more mobile-friendly content and quickly connect with its audience. The company is focused on expanding its business in the coming years. This includes launching new digital channels, building custom CMS systems and podcasts. The company is also growing in regional markets, especially in the Hindi-speaking areas and to meet rising demand, it is producing more videos for its website and platforms like YouTube, Facebook, Instagram, and X. At the same time, it has entered into the Connected TV (CTV) space by partnering with Samsung India Electronics Pvt. Ltd. via TV PLUS Agreement dated November 11, 2024 for preinstallation of its apps in their TVs. 

Business area of the company 

The company specialises in digital content creation, producing text, audio, video, and infographics that are carefully crafted to meet the needs of its audience. It focuses on delivering authentic, reliable content that resonates with its readers and viewers. It covers a wide range of categories to server that people are interested in, including Current Affairs (both in India and globally), Sports, Infotainment, Automobiles, Techno gadgets, Health and Spirituality.

Awards, accreditations and recognition 

• 2015: Awarded the Silver Play Button for reaching 100,000 subscribers on News24's channel by YouTube.
• 2017: Awarded the Gold Play Button for reaching 10,00,000 subscribers on News24's channel by YouTube.
• 2019: Awarded the Diamond Play Button for reaching 100,00,000 subscribers on News24’s channel by YouTube. Achieving this level of recognition placed the company among the top media publishers in India. 

History and milestones

• 2007: Incorporation of the company.
• 2007: Launching the News24 English website, establishing the footprint in the digital news industry. This was quickly followed by a Hindi version, broadening the reach to a larger audience across India.
• 2008: Recognizing the growing interest in Bollywood, the company introduced E24, India’s first dedicated Bollywood news website. This rapid success demonstrated the ability to tap into niche markets effectively.
• 2014: The company ventured into the world of YouTube by launching the News24 channel. Through strategic digital planning and consistent quality content, the channel rapidly grew. 
• 2019: Launched News24Sports.
• 2020: Formed exclusive partnerships with Inshorts and ShareIt Technologies for content distribution.
• 2021: Meta selected the company for the exclusive “Clip Program on Facebook Watch.” This program allowed the company to expand the reach and engage with a broader audience through curated content.
• 2023: Launched a dedicated YouTube channel for News24’s Prime Show “Mahol Kya Hai”.
• 2024: Conversion of the company to Public Limited.
• 2024: News24 became one of the top publishers on Facebook, with more than 18 million followers and a cumulative reach of 206 million, a rare feat. 
• 2024: The sports channel has 3.58 million subscribers on YouTube, 4.8 million followers on Facebook, and over 100,000 followers on Instagram. This has led to 2.3 billion total views on YouTube and a Facebook reach of 266 million.