The Bajaj group's flagship company, Bajaj Auto, is ranked as the world's third largest motorcycle manufacturer and its largest three wheeler & quadricycle manufacturer. The Bajaj brand is well-known across several countries in Latin America, Africa, Middle East, South and South East Asia.

In 2007, Bajaj Auto acquired a 14% stake in KTM that has since grown to 48%. This partnership catalysed Bajaj Auto’s endeavour to democratise motorcycle racing in India. The company today exclusively manufactures Duke range of KTM bikes and exports them worldwide. In FY2018, KTM was the fastest growing motorcycle brand in the country. It has also led the pioneering introduction of India’s first ever Quadricycle - Qute. The company exports to several countries and a significant share of revenues come from Exports. This stands as a testament to the new brand image - The World’s Favourite Indian.

Business area of the company

Bajaj Auto is an Indian company which manufactures motorcycles, three-wheelers and quadricycles.

Awards and Accolades:

• 2011-12: IIM Lucknow National Leadership Award.
• 2011-12: NDTV Profit Business Leadership Award Young Business Leader.
• 2011-12: CNBC TV18 Outstanding Business Leader of the Year.
• 2014-15: Waluj plant has been recognised with ‘Excellent Energy efficient unit award’ for 2014 by CII.
• 2015-16: Best Energy Efficient plant Award by TV 100 for Pantnagar Plant.
• 2015-16: Excellence in Energy Conservation and Management by MEDA for Waluj Plant.
• 2015-16: Green Manufacturing Excellence Award by Frost and Sullivan for Chakan Plant
• 2016-17: National Energy Management Award 2016 for 'Excellent Energy Efficient Unit' by CII to Waluj Plant.
• 2016-17: National Award for Excellence in Water Management 2016 by CII to Waluj Plant.
• 2016-17: BAL Chakan received 'Certificate of Merit' Award in National Energy Conservation Award, by Bureau of Energy Efficiency.
• 2016-17: BAL Chakan received ISO 14001 Certification for upgraded standard (2015).
• 2017-18: The company’s Waluj Plant clinched National Energy Management Trophy 2017 for 'Excellent Energy Efficient Unit' by Confederation of Indian Industry.
• 2017-18: BAL Chakan and Pantnagar plants received ISO 14001 Certification for upgraded standard ISO 14001:2015 from ISO 14001:2008.
• 2018-19: The company’s Commercial vehicles manufacturing plant at Waluj and the Motorcycle manufacturing plant at Pantnagar received the Special award for TPM achievement from JIPM, Japan. This award is for a plant that has achieved a very high level in its practice of TPM methodology.
• 2019-20: The company’s manufacturing plant at Chakan received the TPM Advance Special Award.
• 2019-20: The company’s Waluj plant received the IMS certification (EMS + OSHAS).

Achievement:

• 1945: Bajaj Auto comes into existence as Bachraj Trading Corporation Private Limited.
• 1948: Sales in India commence by importing two- and three-wheelers.
• 1959: Obtains licence from the Government of India to manufacture two- and three-wheelers.
• 1960: Becomes a public limited company.
• 1960: Bhoomi Poojan of Akurdi Plant.
• 1970: Rolled out its 100,000th vehicle.
• 1971: The company introduced its three-wheeler goods carrier.
• 1972: The company introduced Bajaj Chetak.
• 1975: Bajaj Auto & Maharashtra Scooters entered into a joint venture.
• 1976: The company introduced Bajaj Super.
• 1977: Introduced rear engine autorickshaw and achieved production and sales of 100,000 vehicles in a single financial year.
• 1981: Bajaj Auto launched Bajaj M-50.
• 1984: The foundation stone laid for the new plant at Waluj, Aurangabad.
• 1985: The Waluj plant inaugurated by the erstwhile President of India, Giani Zail Singh. The company commenced production at Waluj, Aurangabad in a record time of 16 months.
• 1986: The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles were introduced. The company produced and sold 500,000 vehicles in a single financial year.
• 1990: The Bajaj Sunny was introduced.
• 1991: The company introduced Kawasaki Bajaj 4S Champion.
• 1994: The Bajaj Classic is introduced.
• 1995: Bajaj Auto turned into a 50-year old company. It signed agreements with Kubota of Japan for the development of diesel engines for three-wheelers and with Tokyo R&D for ungeared scooter and moped development. The Bajaj Super Excel is introduced while Bajaj celebrated its ten millionth vehicle. The same year one million vehicles were produced and sold by company in that financial year.
• 1997: The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are introduced.
• 1998: The company commenced production at Chakan plant. It rolled out Kawasaki Bajaj Caliber from its Waluj plant. Bajaj Auto launched Legend, India's first four-stroke scooter from Akurdi plant. The same year Spirit was launched.
• 1999: Caliber motorcycle notched up 100,000 sales in record time of 12 months.
• 2000: The company launched Bajaj Saffire.
• 2001: Launched its latest offering in the premium bike segment 'Pulsar'. The same year Eliminator was launched.
• 2003: Bajaj Pulsar DTS-i was launched. The company sold 107,115 motorcycles in a month. The company launched Bajaj Wind 125, The World Bike in India. It launched its Caliber115 'Hoodibabaa!' in the executive motorcycle segment.
• 2004: Bajaj Discover DTS-I, new Bajaj Chetak 4-stroke with wonder gear and Bajaj CT100 were launched. Bajaj unveiled new brand identity, new symbol, logo and brandline.
• 2005: Bajaj Discover, Bajaj Avenger DTS-I and Bajaj Wave DTS-I were introduced.
• 2006: Bajaj Platina was launched.
• 2007: RE GDi autorickshaw, Bajaj XCD 125 DTS-Si, Bajaj Pulsar 220 DTS-Fi, 200 cc Pulsar DTS-I and Bajaj Kristal DTS-i were launched. The company also underwent through revamping of its organisational structure.
• 2008: Bajaj Platina 125 DTS-Si was launched.
• 2009: Bajaj Pulsar 150 & 180 upgrade and Bajaj XCD 135 DTS-Si were launched
• 2010: Bajaj Auto launched a 135 cc Pulsar, priced at Rs 51,000, pushing the Pulsar brand into the mass segment.
• 2011: April, Bajaj Records its best year ever of 2010.
• 2011: Bajaj Auto ties-up with SBI for inventory finance to dealers2012 -Bajaj Auto tied up with Japan’s Kawasaki in Indonesia
• 2013: The Company introduced another variant of premium motorcycles under the Bajaj-KTM joint venture namely Duke 390cc for a price of Rs 1.83 lakh. The company also received 'CII Design Excellence Award'.
• 2014: Bajaj Auto bagged order in Sri Lanka -People's Choice Bike of the Year - CNBC TV18 Overdrive Awards. The Company has also received Bike of the Year BBC Topgear Awards.
• 2015: Bajaj Auto has introduced the all-new Platina electric start 100 cc bike to the long-distance commuter.
• 2017: Triumph motorcycles and Bajaj have entered into global partnership.
• 2020: Launches BS-VI range of commercial vehicles across brands.
• 2020: Launches BS-VI compliant Pulsar 150 model.
• 2020: Launches Chetak electric scooter.
• 2020: Introduces Husqvarna premium motorcycle brand in India.