Bata India, starting in 1931, has evolved from a trailblazer to the largest footwear retailer and a manufacturer in the world of Indian footwear. With strategically located state-of-the-art manufacturing facilities in the country, its retail presence gained strength through several stores in multiple cities. Bata India continues to be a strong brand in the footwear industry by consistently delivering on fashion trends with the promise of comfort. From a humble beginning to gaining global recognition, the company has solidified its position in the target market, creating an indelible mark.

Characterized by constant change, the company confidently strides into the future and remains dedicated to adapting to the latest trends while staying true to its core values. The company’s designs transcend time, appealing to individuals of all ages, and its campaigns foster a strong connection with vibrant young consumers for a fresher and more fashion-forward Bata. The company launched captivating campaigns - ‘Every Walk Is a Ramp Walk’ and ‘10 on 10’ furthering connections with customers and taking the brand experience to new heights.

Business area of the company

Bata India is primarily engaged in the business of manufacturing and trading of footwear and accessories through its retail and wholesale network.

Awards

2010:

• 'Brand Equity' recognized Bata in the 'TOP 50 Most Trusted Brands'.
  
• Listed amongst India's Largest Corporations by Fortune India Magazine.
  
• Received Images Fashion Award for the Most Admired Retail Partner of the Year.
  
• Received the ‘Most Admired Footwear Brand’ of the year award by Images Fashion Forum.

2011:

• Awarded ‘Retailer of Year (Footwear/Non Apparel)’ by the Asia Retail Congress at Mumbai.
  
• Received the ‘Most Admired Footwear Brand’ of the year award by Images Fashion Forum in Mumbai.
  
• Amity University awarded Bata India ‘Corporate Excellence Award for the Best Retail Chain’.
  
• Recognized as the Most Trusted Brand at 18th position by the Brand Trust Report.
  
• Awarded the ‘SUPERBRANDS’ status again for the year 2012.

2012:

• Brand equity recognized Bata as one of the 'Top most trusted brands' in November 2012. 
  
• Awarded the 'Most Admired Large Format Multi Brand Footwear Retailer of the Year - National Chain' by the Images Shoes & Accessories forum.
  
• Awarded the 'Customer & Brand Loyalty Award in the Footwear Sector ' from AIMIA.
  
• The Brand Trust Report recognized Bata India as the most trusted brand at the 18th position.

2013:

• Bagged the No. 1 position in the FOOTWEAR category by Brand Equity.
  
• Awarded Images Most Admired National Footwear Retail Chain of the Year.
  
• Ranked at the 11th position by DNA Newspaper on the basis of a survey conducted by research firm TRA amongst the top Brands in India.

2014-15:

• 'Pitch Top 50 Brands 2014' Awards by Pitch Magazine.
  
• 'Platinum Awards Winner-2014'- Reader's Digest Trusted Brands by India Today.
  
• 'The Economic Times Best 200 Brands in India' by The Economic Times.
  
• 'Dun & Bradstreet Corporate Awards -2014' by Dun & Bradstreet.
  
• Brand Equity recognized BATA in the ‘Top 50 Most Trusted Brands’ of the Country and recognized BATA at the 9th position.
  
• 'Delhi NCR's Hot 50 Brands' Awards by Hindustan Times.
  
• 'Golden Global Achiever's' Awards by Institute of Economic Studies.
  
• 'Child's Most Popular Award - 2014' by The Child Magazine.

2015-16:

• Dun & Bradstreet Corporate Awards-2015.
  
• The Most Trusted Brand-Brand Trust Report, India Study 2015.
  
• Best Footwear Brand 2015 - Brand with outstanding e-Retail Performance and re-design/re-launch of the Year by Franchise India.

2017-18:

• IMAGES Most Admired Footwear Brand of the year 2017 at the 18th Annual IMAGES Fashion Awards.
  
• Featured among AFAQ’S 2017 India’s Buzziest Brands.
• Dun & Bradstreet corporate award 2017.

2018-19:

• Awarded for Most Admired Fashion Brand of the Year at India Fashion Forum.
  
• Awarded as Most Admired Fashion Brand of the Year (FOOTWEAR) at 19th Annual IMAGES Fashion Awards.
  
• Awarded for Outstanding Sales in 2017-18 for Hush Puppies.
  
• Named the Champion in Supplier Development at 11th CII National Competitiveness and Cluster Summit, 2018.
  
• Named the 2018 Reader’s Digest Most Trusted Brand.

2019-20:

• Best Customer Retail Experience’2019 Awarded by Customer Fest Awards.
  
• Most Admired Fashion Brand of The Year (Footwear)’ 2019 Awarded by Images Fashion Awards.
  
• Most Influential Brand of The Year’2019 Awarded by Images Fashion Awards.
  
• Best Innovation in Retention Strategy’2019 Awarded by RAI.
  
• Silver Kaizen for ‘5S & Safety’ Awarded at 12th CII National Competitiveness & Cluster Summit 2019.
  
• Marquee 2019 Award by AdClub.
  
• Winner ‘Zero Defect Manufacturing’ Case Study Awarded at 12th CII National Competitiveness & Cluster Summit 2019.
  
• Recognition for ‘OEM Initiative For Supplier Development’ Awarded at 12th CII National Competitiveness & Cluster Summit 2019.
  
• Winner ‘Cluster Approach On Supplier Development’ Awarded at 12th CII National Competitiveness & Cluster Summit 2019.

2020-21

• Best Contactless Service Experience for Bata ChatShop at the Customer Fest Leadership Awards 2021.
• The Most Admired Omni Channel Retailer of the year 2021 by Mapic India and ranked amongst top 100 franchise opportunities. 
• Bestowed with the Championship Award at 13th CII National Competitiveness & Cluster Summit 2020 for Robust Quality Assurances System in Manufacturing Units, cost competitiveness, and best HR Practices.

2021-22

• Best Content Marketing on Social Media for ParkYourShoes Campaign by e4M Indian Content Marketing Awards.
• Best Content Marketing to Build Awareness for Sneakerfest Campaign by e4M Indian Content Marketing Awards.
• Most Effective Retail Commerce Campaign for Bata End of Season Sale by e4M Mobile Awards, Maddies.
• Won Bronze in Digital Advertising Award for Best Online Interactive Marketing at the 12th India Digital Advertising Awards by IAMAI.
• Best Contactless Service Experience for Bata Chat Shop at The Customer Fest Leadership Awards 2021 by Zendesk.
• Awarded Most Trusted Brand 2021 by Readers Digest.
• Won Champion of Champions - Loyalty Program of the Year for Bata Club at The Customer Fest Leadership Awards 2022 by Zendesk.
• IPRCCA Gold for Best Influencer Marketing Campaign.
• Winner Award (under Large Industry Category) under the ZED stream, in the CII National ZED Competition 2021 across industry, for the Zero Defect Zero Effect to manufacturing products & eco-friendly process.
• CII Award - ‘HR Best Practices in Business Partnering’, awarded first prize (2nd GOLD trophy consequently in 2 years).
• North India’s Best Employer Brand in 2021 – Bata was recognized for its HR strategy linked to business, agile People policies, Talent Management practices and cultivating competencies for the future to enable building the organization to be future-ready.

2022-23

• 1st Award (PLATINUM) to Batanagar factory for Environment Category (Recycle & Reuse of Plastic Materials) at 15th CII National Award 2022.
• Gold award (Kaizen Award) for Manufacturing (Large Category) by 15th CII National Award 2022.
• Silver (Championship Award) for Manufacturing (Large Category) by 15th CII National Award 2022.
• Best Organizations for Women by The Economic Times for 2023, Powered by FEMINA.
• Gold Award for Influencer Impact in Social Media & PR category for the Step Ahead with Bata campaign by IPRCCA, E4M.
• Bronze Award for Thought Leadership positioning for Bata India under the category ‘Thought Leadership Merits’ by IPRCCA, E4M.
• Bronze Award for Content Marketing for Unlimited Sneakers campaign by ICMA, E4M.
• Platinum Award for being a Zero-Defect Organization at ZED competition by CII.
• Most Prominent Company of the Year - 2022 for Digital Gift Cards & Loyalty Program by Nation Wide Awards.
• Most Admired Omni-channel Retailer of the Year for Loyalty Program by India Retail Tech Awards 2022.
• IMAGES Most Admired Retailer of the Year: New Market Penetration and Expansion Most Admired Franchise Company of the Year by MAPIC India.
• Most Prominent Company of the Year - 2022 in Footwear Retailer Category by Nation Wide Awards 2022.
• Innovation Excellence award for Floatz by Stylumia and India Fashion Forum 2023.
• Product Innovation Award for Floatz by Bata Global team, 2022.

2023-24

• ‘Every Walk is a Ramp Walk’ its biggest campaign of 2023 won the Best Influencer Marketing Campaign Award under two categories: Fashion & Apparel; Multi-Platform Campaign.
• Bata Shatak – Diversity and Inclusion award by NHRD Hosur at National CSR Summit Awards 2024, Hosur, Tamil Nadu - February 2024.
• Most Admired Tech Implementation of the Year By IMAGES Fashion awards.
• Best Social Listening Award by Konnect Insights Category Footwear.
• Gold Award (First prize) CII National Level event held on August 10, 2023 at New Delhi, India Habitat Centre.
• Bata was awarded for Best Customer Experience Transformation Initiative in Retail by Annual Excellence Awards 2024 hosted by Quantic India.

2024-25

• CICLook India - Fastest growing franchisors brand in India.
• Trendies Award 2024- Best Multi-Platform Campaign – Best Influencer Marketing Campaign.
• Porter 2024 labels award - Most powerful franchise brand of the year.
• The Mommys - Best use of social media to drive sales.

Milestones and major achievements

• 1924: Thomas Bata came to India to source rubber and leather for his footwear factories. Realized that out of the 350 million population, only about 10 million wore footwear; decided to manufacture affordable footwear.
• 1931: First workshop of Bata shoe Company was set up in Konnagar, on the West bank of the Hooghly River. The company rented a building and started an experimental shoe production with 75 experts from Czechoslovakia. 
• 1932: Thomas Bata makes his second visit to India; decides to build a town, Batanagar, in Bengal.
• 1933: There were 86 Bata shops, each selling an average of 40 pairs weekly.
• 1934: Started manufacturing unit at Batanagar..
• 1936: Bata Tennis, the pinstriped sneaker with the distinctive rubber toe guard, was created for Indian school children. Tennis went on to become one of the best-selling shoes of all time, and is still sold around the world.
• 1942: Sets up a factory in Patna, Bihar; it came to be known as ‘Bataganj’.
• 1952: Sets up another manufacturing unit in Faridabad, Haryana.
• 1955: Produced 48 lakh pairs of leather footwear and 1.4 crore pairs of rubber footwear.
• 1960: Had 779 stores; produced 2.4 crore pairs of shoes.
• 1970: Power, North Star, Bubble Gummers and Marie Claire were added to the portfolio. 
• 1973: Went public and changed name to Bata India.
• 1999: Signed Bollywood actor Rani Mukherjee as brand ambassador.
• 2009: Opened 69 new Bata stores in large format, each with an average of over 3000 square feet.
• 2017-18: Revamped its image as a vibrant brand to tap into millennials.
• 2017-18: Roped in Bollywood actor Kriti Sanon as the face of the brand and launched ‘Surprisingly Bata’ campaign.
• 2017-18: Launched ‘Red’ carpet store format in India; opened BubbleGummers and Bata Women stores.
• 2024: Rolled out a new campaign - Every Walk is a Ramp walk - with influencers.