The company was originally incorporated as “Shivdeep Industries Limited” as a public limited company under the Companies Act, 1956 at Bikaner, pursuant to a certificate of incorporation dated October 6, 1995 issued by the Registrar of Companies, Rajasthan at Jaipur (“RoC”) and received a certificate of commencement of business from the RoC on October 27, 1995, following its conversion from the erstwhile partnership firm, “Shivdeep Food Products” to “Shivdeep Industries Limited”. Subsequently, the name of the Company was changed from “Shivdeep Industries Limited” to “Bikaji Foods International Limited” pursuant to the Shareholders’ resolution dated September 8, 2011 and a fresh certificate of incorporation dated October 5, 2011 was issued by the RoC to reflect the change in name.
The company is the third largest ethnic snacks company in India with an international footprint, selling Indian snacks and sweets, and is the second fastest growing company in the Indian organised snacks market. It has given a novel twist to classic Indian snacks with a contemporary taste along with maintaining the regional flavours to address the evolving consumer preferences in India and internationally. The company’s history and lineage traces back to Gangabishan Agarwal, founder of Haldiram brand. His grandson, Shiv Ratan Agarwal, its founder and one of its Promoters, continued his legacy and developed extensive experience in the Indian ethnic snacks industry. Shiv Ratan Agarwal launched the Bikaji brand in the year 1993 with an indepth understanding of Indian tastes and preferences. It has over the years established market leadership in the ethnic snacks market in its core states of Rajasthan, Assam and Bihar with extensive reach, and has gradually expanded its footprint across India.
The company has various operational manufacturing facilities that are operated by it, with four facilities located in Bikaner (Rajasthan), one in Guwahati (Assam), one facility in Tumakuru (Tumkur) (Karnataka) held through of one its subsidiary Petunt Food Processors to cater to the southern markets in India and one facility in Muzaffarpur (Bihar) held through the other subsidiary Vindhyawasini Sales Private Limited to cater to its core market of Bihar, respectively.
Business area of the company
The company is one of India's largest fast-moving consumer goods (FMCG) brands. The company's product range includes six principal categories: bhujia, namkeen, packaged sweets, papad, western snacks as well as other snacks which primarily include gift packs (assortment), frozen food, mathri range and cookies.
Awards, accreditations or recognitions
- 2008: Rajasthan State Award for Export Excellence.
- 2009: Government of Rajasthan State Award for Export Excellence.
- 2022: National MSME Award for Business excellence.
Major events and milestones
- 1986: Establishment of co-partnership business under the name and style of Shivdeep Food Products.
- 1993: Inception of the brand “Bikaji”.
- 1994: Initiated exports to UAE.
- 1995: Conversion of Shivdeep Food Products (partnership) to a public limited company.
- 1996: Initiated exports to Australia.
- 2006: Amalgamation of four group companies, i.e., Bikaji Foods Private Limited, Shivdeep Food Products Private Limited, Bikaji Marketing Limited, and Dipu’s Foods Private Limited with the company for consolidate business.
- 2008: Opened its first restaurant Bikaji Food Junxon in Mumbai.
- 2014: Raised funds through private equity investment from India 2020 Maharaja, Limited.
- 2016: Commissioned new facility at Karni Industrial Area, Bikaner.
- 2018: Raised funds through private equity by a mix of primary and secondary investment from IIFL.
- 2019: Appointment of Amitabh Bachchan as the brand ambassador of Bikaji.
- 2021: Acquired Petunt Food Processors Private Limited.
- 2021: Raised funds through private equity investment from Lighthouse India Fund III, Limited.
- 2022: Acquired 100% of the issued, subscribed and paid-up equity share capital of Vindhyawasini Sales Private Limited.