Brandman Retail was incorporated on July 07, 2021, under the name and style of ‘Brandman Retail Private Limited’, a private limited company. Subsequently, the company was converted into a public limited company pursuant to a resolution passed by the shareholders at an extraordinary general meeting held on April 19, 2024, and consequently, the name of the company was changed to ‘Brandman Retail Limited’.
The company is engaged in the distribution and retail of premium international brands through non-exclusive distribution agreements. Its sales are carried out through multiple channels, including Exclusive Brand Outlets (EBOs) operated under specific brand arrangements, Multi-Brand Outlets (MBOs) under its trademark ‘Sneakrz,’ e-commerce marketplaces and its own website.
In addition to the offline stores, the company has entered into agreements with retailers of shoes under which, the company supplies its products to stores and the same are thereafter sold to end-customers through online and offline modes. This multi-channel presence allows the company to cater to customers across physical retail formats as well as online platforms.
Business area of the company
The company is engaged in the business of retail trade of Footwear, Apparels and Accessories. Its sales are carried out through multiple channels, including Exclusive Brand Outlets (EBOs) operated under specific brand arrangements, Multi-Brand Outlets (MBOs) under its trademark ‘Sneakrz,’ e-commerce marketplaces and its own website.
Products of the company
Footwear
- Lifestyle
- Performance
- Basketball
- Tennis
- Cricket
- Formal
- Casual
Apparels
- T-Shirt
- Shorts
- Pants (Casual)
- Sports Bra
- Singlet
- Tights
- Hoodies & Sweatshirts
- Jacket
- Sweatpants
Accessories and Equipments
- Cap
- Bag pack
- Socks
- Water Bottle
- Gloves
- Belt
Awards, accreditations and recognition
- 2025: ET NOW Business Conclave & Award 2025 (Excellence in Sports Retail).
History and milestones
- 2021-22: The company was incorporated as a private limited company under the name and style of ‘Brandman Retail Private Limited’ with the launch of sports athleisure global brands.
- 2021-22: Launched seven EBOs for Brand 1 in North India.
- 2022-23: Inaugurated eight new stores for Brand 1, contributing to significant growth in turnover, aggregating to Rs 130 crore at the end of the financial year and signed a contract with a prominent e-tailer, which resulted in even more distribution channels.
- 2023-24: Launched the company’s ‘direct-to-consumer’ website directly to reach consumers, offering a range of global brand products, including footwear and apparels.
- 2024-25: Launched four new EBOs in the North Indian region.
- 2024-25: Agreement with Brand 2 for the brand’s official launch in India in October 2024.