The company was incorporated as ‘Bodhi Tree Multimedia Private Limited’ under the provisions of the Companies Act, 1956, vide Certificate of Incorporation dated July 4, 2013 issued by the Registrar of Companies, Mumbai, Maharashtra. The name of the company was subsequently changed to ‘Bodhi Tree Multimedia Limited’ pursuant to special resolution passed by the Shareholders at its Extra Ordinary General Meeting held on August 18, 2020 and a fresh certificate of incorporation consequent upon conversion from Private Company to Public Company was issued by the Registrar of Companies, Mumbai, Maharashtra dated September 1, 2020.
The company was created with the main objects to Carry on in India and abroad the business of making of Small or Big Films either for General Public Viewing or Television, TV Serials for any TV Channels in India or abroad either alone or in collaboration with others, Creation, Manufacturing, Consultants etc. of different type of Contents like Text, Audio, Video Content used in all types of communication carriers, develop, create, conceptualize, advise any commercial dissemination of Content/ information (Content Films and/or Serials etc.) by various types of modes available now and in future based on Telephone, T.V., Cable, Mobile network and any other types of media available in India or abroad either for itself or for any other client.
Business area of the company
The company’s business model is B2B, wherein the primary business activity includes content production for television, films and digital platforms. It has been in the forefront of creating differentiated and edgy content through its distinct line-up of shows. Its business activities operate in 3 verticals at present: TV - Hindi GEC (General Entertainment Channels), Digital Content (OTT), and Regional content in multiple languages.
- TV - Hindi GEC: The company produces contents for linear broadcast networks like Zee, Sony, Star, Disney, Viacom, Sun and others. These contents include daily soaps, reality shows etc.
- Digital Platforms (OTT): It produces content for non-linear platforms such as Netflix, Voot, etc.
- Regional Shows: It also produce content in regional languages including Tamil, Marathi, Bengali, and Gujarati on both TV and OTT platforms.
Key events
- 2013: Incorporation of company with name of Bodhi Tree Multimedia Private Limited.
- 2014-2015: Nisha AurUska Cousin-- First of its kind youth show on general entertainment channel.
- 2014-15: Best debut award on Star Parivar awards.
- 2015: Yeh Hai Aashqui - Season - 1; Highest rated youth show.
- 2017: Big F -Season-II. Highest views garnered on youtube more than 20mn views.
- 2018: Zee Rishtey Award for Best Show - Fear Files.
- 2018: Zee Rishtey Award for Best Debut Show -AapKe Aa Jane se.
- 2018: Award for Appreciation from Sony Marathi - Hrudayatvaje Something.
- 2020: Nati Pinky Ki Lambi Love Story--Highly acclaimed show opening at rating of 1.7 nearly doubling the channels reach on the slot.