Capillary Technologies India Limited was incorporated as Kharagpur Technologies Private Limited, a private limited company on March 15, 2012. The name of the company was subsequently changed to Capillary Technologies India Private Limited pursuant to a resolution passed by the Board on May 4, 2012 and a special resolution passed by the Shareholders at the EGM held on June 15, 2012. Upon the conversion of the company to a public limited company, pursuant to a resolution passed by the Board on October 14, 2021 and a special resolution passed by the Shareholders on November 9, 2021, the name of the company was changed to Capillary Technologies India Limited. 

The company is a software product company offering artificial intelligence (AI)-based cloud-native Software-as-a-Service (SaaS) products and solutions primarily to Enterprise Customers globally to develop loyalty of their consumers and channel partners. Under the company’s operating model, enterprise customers are organizations that license and manage its loyalty management platforms (e.g., Loyalty+, Engage+, Insights+, Rewards+ and CDP), whereas, consumers are the end users who engage with these platforms through the offerings of the company’s Enterprise Customers, typically by participating in loyalty programs, receiving rewards, and experiencing personalized engagement facilitated by its solutions.

Its SaaS products enable the customers to build engaged relationship with their consumers, help them reward their consumers and offer them analysis and insights using its CDP. Leveraging its numerous application programming interfaces (APIs), the company’s products integrate with its customers’ existing technology stack including their enterprise resource planning (ERP) systems, point of sale (POS) systems, e-commerce, social media platforms and multiple such consumer and transaction touch points in addition to seamlessly integrating with other third-party data, marketing, and analytics platforms to provide extensibility of features for its customers.

Business area of the company 

The company along with its subsidiaries is primarily engaged in the business of providing cloud based intelligent customer engagement software solutions.

Products and services of the company

• Loyalty+: Loyalty Program Management Platform
• Insights+: Retail Analytics Platform
• Engage+: Omni-channel Marketing Automation Platform
• Rewards+: Rewards Management and Engagement Platform
• Customer Data Platform
• Loyalty Consulting and Design Services: Post acquisition of B+P, it also offers loyalty consulting and design services aimed at enhancing customer engagement.

Awards, accreditations and recognition  

• 2015: Awarded the ‘Mobile Marketing Agency of the Year’ at the Agency of the Year Awards 2015 by Advertising +Marketing.
• 2017: Awarded the ‘Best Use of Direct Marketing’ and ‘Best Use of Consumer Insights/ Data Analytics’ awards at the Loyalty & Engagement Awards, 2017 by Marketing Interactive. 
• 2017: Awarded the ‘Excellence in data-driven marketing’ at Marketing Excellence Awards, 2017 by Advertising + Marketing Magazine.
• 2018: Awarded the ‘Excellence in data-driven marketing’ at Marketing Excellence Awards, 2018 by Marketing Magazine.
• 2019: Awarded the ‘APN Innovation Partner of the Year - APAC & India’ by AWS Partner Network.
• 2019: Awarded the ‘Intelligent Retail Technology Innovation Award, India 2019’ at 2019 India Best Practices Awards Banquet by Frost & Sullivan.
• 2021: Awarded the ‘Best Retail Technology Solution of the Year’ at 6th Future of Work ISV Summit & Awards 2021 by Techplus Media.
• 2022: Awarded the ‘Best CRM Strategy’ award for services rendered to its client, Domino’s Pizza Indonesia at the Loyalty & Engagement Awards, 2022 by Marketing Interactive.
• 2022: Awarded the ‘Best Use of Customer Insights and Data Analytics’ award for services rendered to its client, Domino’s Pizza Indonesia at the International Loyalty Awards, 2022 by Marketing Interactive.
• 2024: Awarded the ‘Best Regional Loyalty Campaign’ award at the Loyalty & Engagement Awards, 2024 by Marketing Interactive.
• 2024: Awarded the ‘Best Loyalty Strategy - Lifestyle’ award at the Loyalty & Engagement Awards, 2024 by Marketing Interactive.
• 2024: Awarded the ‘Best User Experience’ award at the Loyalty & Engagement Awards, 2024 by Marketing Interactive.
• 2024: Awarded the ‘Best Loyalty Strategy - Fashion & Beauty’ award for services rendered to its client, Jaspal Group, at the Loyalty & Engagement Awards, 2024 by Marketing Interactive.
• 2024: Awarded the ‘Best Membership Programme’ award for services rendered to its client, Jaspal Group, at the Loyalty & Engagement Awards, 2024 by Marketing Interactive.
• 2024: Awarded the ‘SaaS Startup of the year’ awarded at SaaSBoomi annual.
• 2025: Awarded the ‘Loyalty Program and Rewards in Retail’ award for services rendered to its client, Himalaya Wellness Company at the Economic Times Great India Retail Awards, 2025.
• 2025: Awarded the ‘Highly Commended Best Loyalty Initiative within Leisure, Experience & Entertainment’ award at the International Loyalty Awards, 2025.
• 2025: Awarded the ‘Best B2B Loyalty Program’ award at the International Loyalty Awards, 2025.
• 2025: Awarded the ‘Best in Class - (Agency Partner) Customer Loyalty Technology’ by Loyalty360 Awards at Loyalty Expo 2025.
• 2025: Awarded the ‘Platinum - 360 Degree Supplier’ at the 12th Annual Loyalty360 Awards.
• 2025: Awarded the ‘Loyalty Programme of the Year - India’ along with Polycab India Limited at Retail Asia Awards 2025.
• 2025: Awarded the ‘Electronics and Appliances Retailer of the Year - Indonesia’ along with PT Erajaya Swasambada at Retail Asia Awards 2025.

History and milestones

• 2013: The operations (then undertaken by the Promoter, CTIPL), expanded to Dubai through Capillary Dubai, which became company’s subsidiary in 2021.
• 2015: The operations (then undertaken by the Promoter, CTIPL) expanded to China through Capillary Shanghai, which became company’s subsidiary in 2021.
• 2015: Swanland Investment Ltd., an affiliate of Warburg Pincus, invested in the Promoter, CTIPL.
• 2015: The Promoter, CTIPL, acquired Reasoning Global Eapplications Private Limited.
• 2017: The Promoter, CTIPL, made an investment in SellerWorx Online Services Private Limited, an ecommerce services and technology company which was integrated with company’s business.
• 2017: The operations (then undertaken by the Promoter, CTIPL), expanded to Malaysia through Capillary Malaysia, which became The Subsidiary in 2021.
• 2018: The operations (then undertaken by the Promoter, CTIPL), expanded to Indonesia through Capillary Indonesia, which became company’s subsidiary in 2021.
• 2021: The company acquired its Material Subsidiary, CPL.
• 2021: The company through its Material Subsidiary, CPL, acquired Persuade Holdings, Inc. and Persuade Loyalty, LLC, and entered the US market.
• 2021: Capillary Malaysia became the subsidiary of company’s Material Subsidiary, CPL.
• 2021: Capillary Dubai became the subsidiary of company’s Material Subsidiary, CPL.
• 2021: Capillary Indonesia became the subsidiary of company’s Material Subsidiary, CPL.
• 2021: Capillary Shanghai became the subsidiary of company’s Material Subsidiary, CPL.
• 2023: The company through its Material Subsidiary, CPL, acquired Brierley Europe Limited.
• 2023: The company through its Material Subsidiary, CTL, acquired Brierley & Partners, Inc.
• 2023: The company through its Material Subsidiary CTL, acquired Capillary USA.
• 2023: The company through its Material Subsidiary, CPL, acquired certain assets from Tenerity LLC.
• 2025: The company through its Material Subsidiary, CTL, acquired Kognitiv Solutions Inc.
• 2025: The company through its Material Subsidiary, CTL, acquired certain assets of Kognitiv US LLC.