CarTrade Tech is a multi-channel auto platform with coverage and presence across vehicle types and value-added services. Its platforms operate under several brands: CarWale, CarTrade, Shriram Automall, BikeWale, CarTrade Exchange, Adroit Auto and AutoBiz. Through these platforms, it enable new and used automobile customers, vehicle dealerships, vehicle OEMs and other businesses to buy and sell their vehicles in a simple and efficient manner. Its vision is to create an automotive digital ecosystem which connects automobile customers, OEMs, dealers, banks, insurance companies and other stakeholders. It offers a variety of solutions across the automotive transaction value chain for marketing, buying, selling and financing of new and pre-owned cars, two-wheelers as well as pre-owned commercial vehicles and farm and construction equipment.

It has an advanced and sophisticated technology platform. Its data-driven digital platforms operate on an integrated technology infrastructure which is powered by its self-collected data and analytics. It leverage data to increase the effectiveness of its brands, enhance the customer experience, analyse market dynamics at scale, calibrate the search results on its platforms and optimise the inventory management by dealers and OEMs. Its platforms are operated by 221 technology employees working at its three technology centers as of June 30, 2021. Its technology platforms are both scalable and vertically integrated across the entire value chain, which allows it to address each step of the vehicle life cycle. 

Business area of the company

The company is a multi-channel auto platform provider company. The company operates various brands such as CarWale, CarTrade, Shriram Automall, BikeWale, CarTradeExchange, Adroit Auto, and AutoBiz.

Awards, accreditations and recognitions

• 2007: ‘Red Herring 100 Winner Asia’ awarded to Automotive Exchange Private Limited by Red Herring as one of the Top 100 Private Companies of 2007.
• 2008: PC World Web Awards’ awarded www.carwale.com by PC World India for Overall Performance in the Automobile category.
• 2011: ‘Digital Awards, Best Auto Content Website’ awarded to www.carwale.com by Internet and Mobile Association of India.
• 2012: ‘Digital Awards, Best Auto Content Website’ awarded to www.carwale.com by Internet and Mobile Association of India.
• 2012: Fleet Enabler of the Year’ awarded to SAMIL by Apollo CV.
• 2015: A Milestone in Auto Loans’ awarded by HDFC Bank to ‘CarWale’ for an auto loan portfolio of Rs 50,000 crore.
• 2015: SAMIL was recognised in the Limca Book of Records, National Record for organising 6,683 online bidding events for acquisition and disposal of pre-owned vehicles and equipment.
• 2015: SAMIL was recognised in the Limca Book of Records, National Record for organising 2,466 physical bidding events for acquisition and disposal of pre-owned vehicles.
• 2015: ‘Transportation Leadership Award - Fleet Enabler of the Year’ awarded to SAMIL by Kamikaze.
• 2015: ‘Transportation Leadership Award- Innovation in Transportation’ awarded to SAMIL by Kamikaze.
• 2016: Best Disruptive Innovation of the Year Automotive’ awarded to SAMIL by Disruptive Tech & Innovation Awards, 2016.
• 2015: Transportation Leadership Award - Excellence in Customer Experience’ awarded to SAMIL by Kamikaze.
• 2017: ‘2017 Leaders Awards’ awarded to SAMIL for achieving fastest growing brand for pre-owned vehicles of the year by 24 MRC.
• 2017: Award for ‘Best Service Provider of 2017’ awarded to SAMIL by CIA World, Builders & Infra Awards 2017.
• 2018: ‘Mumbai Brand Summit & Hot Brands 2018’ awarded to Automotive Exchange Private Limited (Carwale.com) by ‘Paul Writer’.
• 2018: Best Employee Engagement in Service Sector’ awarded to SAMIL by ET Now.
• 2019: ‘Best Employer Brand Awards’ awarded to SAMIL by Zee Business.
• 2020: ‘Best Pre-owned Commercial Vehicles Company’ awarded to SAMIL by CIA World Builders and Building Material Awards, 2020.
• 2021: Nation Wide Awards 2021’ awarded to SAMIL for Best Innovation (Digital Physical Event) in Pre-owned Automobile Industry by Business Mint.
• 2021: Nation Wide Awards 2021’ awarded to SAMIL for Excellence in Pre-owned Automobile Industry by Business Mint.
• 2021: Asia Feather Awards in ‘Best in class pre-owned vehicles & equipment auction company’ to SAMIL by Feather Touch.

Major events and milestones

• 2009: Canaan VIII Mauritius invested Rs 45 million by subscribing to 18,00,000 Series A Preference Shares and 100 Equity Shares of the Company.
• 2010: Launch of B2B and C2B auctions.
• 2011: Epiphany Overseas Ventures invested Rs 112.79million by subscribing to 1,385,228 Series B Preference Shares and 100 Equity Shares of the Company.
• 2011: Tiger Global Six India II Holdings invested Rs 328.53 million by subscribing to 2,377,123 Series C Preference Shares and 100 Equity Shares of the Company.
• 2012: Launch of CarTrade.com and CarTradeExchange.com.
• 2014: Highdell Investment Ltd invested Rs 1,372.51 million by subscribing to 4,549,018 Series D Preference Shares and 100 Equity Shares of the Company.
• 2015: Springfield Venture International invested Rs 1,270 million by subscribing to 2,011,133 Series E Preference Shares of the Company.
• 2016: Acquired Automotive Exchange Private Limited owners of brand name CarWale and BikeWale for a sum of $100.07 million.
• 2016: MacRitchie Investments invested Rs 3,323 million by subscribing to 5,854,525 Series F Preference Shares of the Company.
• 2017: MacRitchie Investments invested Rs 2,422.90 million by subscribing to 3,594,499 Series G Preference Shares of the Company.
• 2017: Acquired AISPL (Adroit) for a sum of Rs 129.98 million.
• 2018: Acquired 51% (55.43% on actual basis) of the paid-up share capital of SAMIL, on a fully diluted basis, for a sum of Rs 1,563.76 million.
• 2020: MacRitchie Investments invested Rs 1,071.90 million by subscribing to 1,299,075 Series H Preference Shares.
• 2020: Highdell Investment invested Rs 1,071.90 million by subscribing to 1,299,075 Series H Preference Shares and MCP3 SPV LLC invested Rs 1,071.90 million by subscribing to 1,299,075 Series H Preference Shares.