The company is engaged in ad tech and data analytics business. The company has four revenue streams i.e., Digital Marketing, Programmatic Media Buying, Publisher Monetization, and Data Analytics.Key Events and Mile Stones1996: Incorporation of the Company in the name and style of “IDC (India) Limited”.1998: Acquired the running business of IDC INDIA, a division of Cyber Media (India) Limited.2011: Changed the name of the Company from ‘IDC (India) Limited to ‘Cyber Media Research Limited’.