Empee Distilleries started over two decades ago in a small way in Chennai for manufacturing Indian made foreign liquor (IMFL); it has now expanded substantially with state-of-the-art manufacturing facilities not only in Tamil Nadu but also in Kerala, Karnataka and Andhra Pradesh. The distinction of having manufacturing facilities in all the southern states is unique, which few national players can boast of. In the premium segment, Empee Distilleries holds a major share, which is the envy of even all-India brands.

Similarly, in Kerala, the distillery unit at Palakkad is poised to reach the market leader position with its well-established brands.

Empee Distilleries’ Chennai unit is able to hold its sway in the premium segment intact for the past 20 years by virtue of high quality of its premium products like Empee’s Napoleon brandy and Premium whisky. The introduction of Old Secret rum has made a huge impact in the liquor industry with an innovative launch, marketing strategies and the quality of the product. Similarly, power brand of rum, brandy and whisky and the recent introduction of Old Secret brandy have created considerable expectations among the consumers and Empee Distilleries is hopeful of encashing the market potential.

In Kerala, its Victoria rum, Sixer rum and All Gold VSOP brandy have been a run-away success right from introduction and is the envy of the competition.

Empee Distilleries continued exploration for new markets has seen tie-ups with many local distillers across the country especially in Orissa, and Union Territories of Delhi and Pondicherry. It also owns some of the best brands of beer. The company is also coming out with diet beer shortly, and is planning a joint venture to launch foreign brands in India. identifying the need to match international standards in IMFL manufacturing, the Group has drawn plans to set up four grain distillation units in four major south Indian states with a planned capacity of 360 KL per day.

In 2011 -Empee Distilleries acquired 99.79% of the Paid up Share Capital of APPOLLO DISTILLERIES PVT LTD, which become a subsidiary of the Company.

Group companies

• Appollo Alchobev, Bangalore - Karnataka
• Empee Distilleries, Palakkad - Kerala