The company was originally incorporated as ‘Kamla Retail Limited’ under the provisions of Companies Act, 1956, at Parwanoo, Himachal Pradesh, pursuant to the certificate of incorporation dated November 5, 2007, issued by the Assistant Registrar of Companies, Punjab, Himachal Pradesh and Chandigarh. Subsequently, the name of the Company was changed to ‘Ethos Limited’ pursuant to a special resolution passed by the Shareholders of the Company on March 2, 2012, and a revised certificate of incorporation was issued by Registrar of Companies, Himachal Pradesh on March 5, 2012.

Ethos is India’s one of the largest luxury and premium watch retail player, delivering a content-led luxury retail experience to its customers through its online and physical presence. In addition to its chain of physical retail stores in several cities in India in a multi store format, it offer an Omnichannel experience to its customers through its website and social media platforms. It has the sizeable portfolio of premium and luxury watches in India enabling it to retail premium and luxury watch brands like Omega, IWC Schaffhausen, Jaeger LeCoultre, Panerai, Bvlgari, H. Moser & Cie, Rado, Longines, Baume & Mercier, Oris SA, Corum, Carl F. Bucherer, Tissot, Raymond Weil, Louis Moinet and Balmain.

The company’s Omnichannel approach is premised on its endeavour to provide experience, content, customisation, reach and convenience to its customers. In addition to its premium and luxury watch retail, it also undertake retail of certified pre-owned luxury watches under ‘Certified Pre-Owned’ (CPO) luxury watch lounge located at National Capital Territory of New Delhi. It started its pre-owned luxury watch retail business in Fiscal 2019. Its physical presence is leveraged by its strong digital platform with a frequently visited website, effective social media communication, a large database of HNI customers and an active program of home and office delivery of luxury products.

Business area of the company

Ethos is the largest luxury and premium watch retailer in India, operating on an omnichannel model and allows customers to order products either offline or online.

Major Achievements

• 2007: Incorporation of Kamla Retail Limited as a public limited company.
  
• 2008: Transfer of retail business of KDDL to Company.
  
• 2009: Inaugurated retail shop at Indira Gandhi International Airport, New Delhi.
  
• 2010: Amalgamation of Mahen Boutiques Limited into Kamla Retail Limited.
  
• 2011: Ethos launched “Ethos Westminster”- Its first clock boutique in India at UB City, Bangalore, Karnataka.
  
• 2012: Change of name of Company from Kamla Retail Limited to Ethos Limited.
  
• 2018: Club Echo - 2 lakh members.
  
• 2019: Initiation of flagship store.
  
• 2020: Landmark of 50 stores within the country.
  
• 2021: Introduction of pre-owned watches in National Capital Territory of New Delhi.
  
• 2021: Initiation of dedicated service centre in National Capital Territory of New Delhi.