Euro Pratik Sales was originally incorporated on January 19, 2010 at Maharashtra, India as ‘Better Life Mission Multitrade Private Limited’, a private limited company under the Companies Act, 1956 and was granted a certificate of incorporation by the Registrar of Companies, Maharashtra, at Mumbai on January 19, 2010. Subsequently, the name of the company was changed to ‘Euro Pratik Sales Private Limited’ pursuant to a special resolution adopted by its Shareholders in the EGM held on April 14, 2017, and a fresh certificate of incorporation consequent upon change of name was issued to the company by the RoC on May 2, 2017. The company was then converted into a public limited company under the Companies Act pursuant to a special resolution adopted by its Shareholders in the EGM held on August 22, 2024, consequent to which, the name of the company was changed to ‘Euro Pratik Sales Limited’ and a fresh certificate of incorporation, consequent upon change of name, was issued to the company by the Registrar of Companies, Central Processing Centre on October 11, 2024.
It operates in the decorative wall panel and decorative laminates industry as a seller and marketer of Decorative Wall Panels and Decorative Laminates. It develops differentiated design templates for its Decorative Wall Panels and Decorative Laminates which are tailored to meet contemporary architectural and interior design trends, resulting in its identification as product innovators for products like Louvres, Chisel and Auris at India Coverings Expo. It studies, identifies and understands industry trends, the potential product requirements of its consumers and focuses on delivering a compelling product portfolio that resonates with diverse market segments. It together with its Promoters, has created its ‘Euro Pratik’ and ‘Gloirio’ brands. Its merchandising approach focuses on meeting the requirements of its consumers while being cognizant of its product design, placement and marketing capabilities.
Over the years, it has introduced a diversified product portfolio which has enabled it to create a distinct market in the Decorative Wall Panels and Decorative Laminates industries catering to various segments, including residential, and commercial applications. It offers its consumers a wide range of products in India, with several product categories and over thousands of designs. It operates as a fast-fashion brand in the Decorative Wall Panels and Decorative Laminates industries in India with over hundreds of product catalogues (involving a combination of products and designs).
It offers a quality and eco-friendly alternative to traditional wall decoration products such as wallpaper, wood and paint. Its range of products competes with wallpaper products and premium wall paints in the Indian market by offering a durable and cost-effective product range. Its products are anti-bacterial, antifungal, free from certain heavy metals such as lead and mercury, and are made from recycled and eco-friendly materials, offering greater environment consciousness than the substitutes in the Indian market such as wood and paint products.
It manages the distribution of its products through an established, extensive distribution network across hundreds of cities in India, which is distributed predominantly across Metros, Mini metros, Tier-I, Tier-II and Tier-III cities, enabling it to reach a broad spectrum of consumers and markets. It manages a distribution network of hundreds of distributors across several states and few union territories in India, who connect it with several Retail Touchpoints. To create demand for its products, it undertook strategic product placement and comprehensive marketing efforts by initially tapping into Metro cities, where it established its brand equity and created an extensive distribution network which it leveraged to engage with new distributors in other locations. Further, its distribution system enables reliable delivery of its products to its distributors and consumers across India and other countries.
It operates on an asset-light business model by outsourcing manufacturing processes to its contract manufacturing partners and has long-term arrangements with select global manufacturers which assists it in offering unique products. Once its manufacturing partners receive its design templates, they produce the finished products in compliance with its specifications and quality standards. This approach enables its products to incorporate the latest designs.
Business area of the company
The company is engaged in decorative wall panel and decorative laminates industry as a seller and marketer of Decorative Wall Panels and Decorative Laminates. It develops differentiated design templates for its Decorative Wall Panels and Decorative Laminates which are tailored to meet contemporary architectural and interior design trends. It offers a quality and eco-friendly alternative to traditional wall decoration products such as wallpaper, wood and paint. Its range of products competes with wallpaper products and premium wall paints in the Indian market by offering a durable and cost-effective product range.
Products of the company
Decorative Wall Panels
- Decoclay
- Styro Edge
- Miga Edge
- Flexo Pluto (Interior films)
- Iris
- Chisel
- Jade
- Allure
- Decolite
- Styro
Decorative Laminates
- LAMage Designer
- Acroglass
- Sapphire
Awards and Accreditations
- 2019: The company received a certificate of appreciation at the ICE India Coverings Expo from ICE Exhibition & Conferences for ‘New Product of the Year-2019’ for Louvers (PS Panels)
- 2021: The company received a certificate of appreciation at the ICE India Coverings Expo from ICE Exhibitions and Conferences for ‘Most Engaging & Innovative Product of the Year’ for ‘Auris Wall Panel’
- 2022: The company received a certificate of appreciation at the ICE India Coverings Expo from ICE Exhibitions and Conferences for ‘Innovative Product of the Year-Chisel PS Panel’
History and Millstones
- 2010 Incorporated under the name of ‘Better Life Mission Multitrade Private Limited’
- 2017 Started wall panels operations
- 2023 Expansion of business to the United States by incorporating its subsidiary Euro Pratik C Corp Inc.
- 2024: Incorporation of its Subsidiary, Gloirio Decor Private Limited
- 2024: Acquisition of business of Vougue Decor by its Subsidiary, Gloirio Decor Private Limited
- 2024: Acquisition of business of Millenium Decor by the company
- 2024: Acquisition of business of Euro Pratik Laminate LLP by the company
- 2024: Acquisition of controlling interest in Europratik Intex LLP by the company
- 2024: Expansion of business to UAE by incorporating its subsidiary Euro Pratik Trade FZCO, UAE
- 2024: Expansion of business to Europe by incorporating
- 2024: Its subsidiary, Euro Pratik EU d.o.o., Croatia
- 2024: The company was converted into a public limited company.
- 2025: Expansion of business into new products by formation of Euro Pratik Star LLP
- 2025: Expansion of business into new products by formation of Euro Pratik Craft LLP