Founded in 2000, Fractal Analytics is a globally recognized enterprise artificial intelligence (AI) company, with a vision to power human decisions in its clients’ enterprises by leveraging AI. It supports large global enterprises with data-driven insights and assists them in their decision making through its end-to-end AI solutions. It builds its AI solutions by leveraging its technical, domain and functional capabilities built over its operating history of over 25 years. Its full suite of AI solutions is organized under two segments: Fractal.ai (comprising AI services and AI products primarily hosted on Cogentiq) and Fractal Alpha (comprising AI businesses). Through these two segments, it caters to the diverse business needs of its clients across industries and business functions.

It works with large global enterprise clients to help them navigate the entire life cycle of AI transformation from ideation to adoption to drive decisions in the enterprise. It aims to become a trusted partner to its clients. It focuses on its Must Win Clients (MWCs), who it defines as its clients who are enterprises that meet one of three criteria: (1) over $10 billion in annual revenue, (2) over $20 billion in market capitalization, or (3) over $30 million end-customers. Its domain expertise spans across its focus industries of consumer packaged goods (CPG) & retail (together with CPG, CPGR), technology, media and telecom (TMT), healthcare and life sciences (HLS) and banking, financial services and insurance (BFSI). Its ability to address clients’ problems across industries is driven by its deep technical, domain and functional expertise. It integrates AI, engineering and design (AED) to power decisions in its clients’ enterprises and its strategic intent is to create outsized value for every client it works with.

It is a client-centric company, which focuses on prioritizing its clients’ success and creating long-term value for them. Its ‘client first’ value is reflected in the tenure of its relationship with its top clients and its Net Promoter Score (NPS) based on client surveys. It is India’s leading pure-play enterprise data, analytics and AI company, recognized globally, with capabilities across the data, analytics and AI (DAAI) value chain. It is uniquely placed among other industry players, with active investments in expanding its AI and Gen AI software portfolio and research and development (R&D) capabilities.

Business area of the company 

The company, along with its subsidiaries, is the leading provider of advanced analytics that helps companies leverage data driven insights in taking considered decisions. Its analytics solution helps companies to enhance profitability by powering their customer management efforts with scientific decision making.

Products of the company

• Cogentiq - It is the company’s flagship agentic AI platform, designed to help clients and internal teams rapidly build and deploy intelligent AI products and solutions.
• Cogentiq Business Insights - It is an agentic AI-powered decision intelligence platform that enables businesses to make informed, data-driven decisions through an intuitive conversational experience.
• Cogentiq CX - It is an Agentic AI powered contact center optimization suite. It includes several modules -- Gen AI Smart Search and Virtual Assistant/Voice Assistant, Gen AI Knowledge Assist / Live Call Assist / Gen AI Coaching, Customer Interaction Insight and Agent performance Insights.
• Cogentiq Sales Assist - It is an Agentic AI-powered solution that assists client facing sales leaders or relationship managers who operate in financial services, who need to be well prepared for client meetings and spend a lot of time preparing for such meetings.
• Cogentiq Digital Commerce - It is a conversational AI-powered dynamic content management and automation platform that supports clients in fulfilling their e-commerce and digital marketing needs.
• Kalaido.ai - It is the company’s proprietary diffusion model for text-to-image generation and image creation based on text instructions.
• Cogentiq Data Foundation - It helps enterprises streamline their data operations through an integrated agentic AI platform, which contributes to delivering efficiency gains with improved accuracy by unifying data quality, observability and harmonization in a single solution.
• Trial Run - It is a comprehensive software, covering the entire life cycle of business experiments - from defining objects to taking right business decisions to reduce risk and increase profitability. 
• Fractal Alpha - It enables incubation of new businesses and integration of certain acquired businesses.

Awards, accreditations and recognition 

• 2017: Ranked 91st in the ‘India’s Best Companies to Work for 2017’ category by Great Place to Work Institute, India.
• 2017: Recognized as a leader among the ‘Customer Analytics Service Providers’ in the Forrester Wave: Customer Analytics Service Providers, Q3 2017 Report prepared by Forrester.
• 2018: Certified as a ‘Great Place to Work’ by Great Place to Work Institute, India.
• 2019: Certified as a ‘Great Place to Work’ by Great Place to Work Institute, India.
• 2019: Recognized as a leader among the ‘Customer Analytics Service Providers’ in the Forrester Wave: Customer Analytics Service Providers, Q2 2019 Report prepared by Forrester.
• 2020: Certified as a ‘Great Place to Work’ by Great Place to Work Institute, India.
• 2020: Recognized among ‘India’s 100 Best Workplaces for Women’ by Great Place to Work Institute, India.
• 2020: Recognized as a leader among the ‘Computer Vision Consultancies’ in the Forrester New Wave: Computer Vision Consultancies, Q4 2020 Report prepared by Forrester.
• 2021: Recognized as ‘India’s Best Workplaces for Women’ in the top 100 (large) category by Great Place to Work Institute, India.
• 2021: Recognized as ‘Great Workplace’ by Great Place to Work Institute, India.
• 2021: Recognized as a leader in the ‘Analytics and AI Services Specialists PEAK Matrix Assessment 2021’ prepared by Everest Group.
• 2021: Recognized as a ‘Leader’ among the ‘Customer Analytics Service Providers’ in the Forrester Wave: Customer Analytics Service Providers, Q3 2021 Report prepared by Forrester.
• 2022: Recognized as ‘Great Workplace’ by Great Place to Work Institute, India.
• 2022: The company and Analytics Vidhya were recognized for having the most viewers of an artificial intelligence programming lesson livestream on a bespoke platform which was 1,842 by Guinness World Records.
• 2022: Recognized as one of the ‘Employers of the Future’ by Fortune India.
• 2022 Recognized as a ‘Leader’ in the Analytics and AI Services Specialists PEAK Matrix Assessment 2022 by Everest Group.
• 2022: The company’s subsidiary -- Fractal UK was certified as a ‘Great Place to Work’ by Great Place to Work Institute, UK.
• 2022: The company’s subsidiary -- Fractal USA was certified as a ‘Great Place to Work’ by Great Place to Work Institute, USA.
• 2022: The company’s subsidiary -- Fractal Australia was certified as a ‘Great Place to Work’ by Great Place to Work Institute, Australia.
• 2022: The company’s subsidiary -- Symphony was certified as a ‘Great Place to Work’ by Great Place to Work Institute, Ukraine.
• 2023: Recognized as a ‘Leader’ among the ‘Customer Analytics Service Providers’ in The Forrester Wave: Customer Analytics Service Providers, Q2 2023 by Forrester.
• 2024: Recognized as a ‘Leader’ in the Analytics and AI Services Specialists PEAK Matrix Assessment 2024: by Everest Group.
• 2024: Recognized as a Great Place to work in India, USA, UK, Canada, Australia.
• 2024: Named as a major player in the IDC MarketScape: Worldwide Data Modernization Services 2024 Vendor Assessment by International Data Corporation. 
• 2025: Recognized as a leader among the ‘Customer Analytics Service Providers’ in the Forrester Wave: Customer Analytics Services, Q2 2025 Report prepared by Forrester Research, Inc.
• 2025: Recognized as a ‘Notable Provider’ in The AI Consulting Services Landscape, Q3 2025 by Forrester.
• 2025: Recognized among ‘India’s Best Companies to Work for 2025’ by Great Place to Work Institute, India.
• 2025: Recognized as a ‘Leader’ in the Data and AI Services Specialists -- North America PEAK Matrix Assessment 2025 by Everest Group.
• 2025: Selected by Ministry of Electronics and Information Technology for the development of India’s foundation models under the India AI Mission.
• 2025: Recognized for Best Indian LLM Innovation with a special mention for Outstanding Work in AI Implementation at the ET Making AI Work Awards 2025 by the Economic Times.
• 2025: Recognized as Best AI Application of Tech for Good at the Financial Express Futech Summit & Awards.
• 2025: Awarded the ‘Best Workplace of the Year’ in the Entrepreneur Awards 2025.
• 2025: Recognized as one of the Best-Led Companies of 2025 by Glassdoor (Top 50).
• 2025: Recognized among the Top 50 large India’s best workplaces for women by Great Place to Work India 2025.
• 2025: Recognized among the large India’s best workplaces for diversity, equity, inclusion and belonging by Great Place to Work India 2025.
• 2025: Recognised for Best E- learning, Blended, Flipped Classroom Solution or Remote Solution.
• 2025: Recognised for Best Innovation - Generative AI Powered Learning Solution. 

History and milestones

• 2013: Investment by TA FVCI Investors Limited in the company.
• 2014: Investment by AIMIA India Loyalty Management Private Limited in the company.
• 2016: Investment by Mostyn Investments (Mauritius) Ltd in the company.
• 2019: Investment by Quinag Bidco Ltd in the company.
• 2022: Investment by TPG Fett Holdings Pte. Ltd. in the company.
• 2024: Launch of ‘Kalaido.ai’, a text to image diffusion model.
• 2024: Launch of ‘Marshallgoldsmith.ai’, an AI business coach.
• 2025: Launch of ‘Cogentiq’, an agentic AI platform.
• 2025: Launch of ‘Vaidya.ai’, the company’s medical multi-modal foundation model ecosystem.
• 2026: Release of Fathom-R1-14B, the company’s open-sourced large reasoning model.