Ganesh Consumer Products Limited was originally incorporated as a private limited company under the name Ganesh Wheat Products Private Limited at Kolkata, West Bengal under the Companies Act, 1956, pursuant to a certificate of incorporation dated March 9, 2000, issued by the RoC.
The company is a FMCG company headquartered in Kolkata, West Bengal. It is the largest brand of packaged whole wheat flour (atta) and largest brand in wheat-based derivatives (maida, sooji, dalia) in East India. It offers a range of consumer staples comprising of (i) whole wheat flour (atta), (ii) wheat and gram-based value-added flour products and (iii) other emerging food products including packaged instant food mixes, spices, ethnic snacks and ethnic flours such as singhara flour, pearl millet (bajri) flour, etc. Its products are sold under its flagship brand ‘Ganesh’, which serves as its primary identity in the market. In order to meet a varied range of consumer needs in the market, the brand has been expanded through multiple brand extensions, offering a variety of products with unique attributes tailored to specific market segments.
Its business is primarily driven by its business-to-consumer (B2C) operations. Its business operations other than B2C include, (i) business-to-business (B2B) operations that comprise supply of certain of its products sold through brokers to other FMCG companies, HoReCa businesses and small retailers and (ii) sale of by-products from its manufacturing process such as wheat bran and chana chunni, which are used as cattle feed. Its business is centered around its B2C operations, wherein its products directly reach its consumers through its extensive distribution network. The company has developed an omni-channel presence through its general trade channels, modern trade channels and e-commerce channels.
Business area of the company
The company is engaged in manufacturing and selling of wheat products, powder of cereal and pulses, ready to cook / instant items, spices and snacks. Its business is primarily driven by its B2C operations. Its business operations other than B2C include, (i) B2B operations that comprise supply of certain of its products sold through brokers to other FMCG companies, HoReCa businesses and small retailers and (ii) sale of by-products from its manufacturing process such as wheat bran and chana chunni, which are used as cattle feed.
Products of the company
Whole Wheat Flour (Atta)
- Sharbati Atta,
- White Atta
- Multigrain Atta
- Diabetes Control Atta
- Gluten Free Atta
Refined Wheat Flour (Maida)
- Bakery Maida
- Super Fine Maida
- Tandoori Atta
- Rumali Atta
Semolina (Sooji)
- Double Roasted Sooji
- Fine Sooji
- Rawa Sooji
Roasted Gram Flour (Sattu)
- Multigrain Sattu
- Sweet Sattu
- Jaljeera Sattu
- Chocolate Sattu
Gram Flour (Besan)
- Gathiya Besan
- Fafra Besan
Cracked Wheat (Dalia)
- Gold Dalia
- Multigrain Dalia
- Kesari Rawa
Spices
- Turmeric Powder
- Chilli Powder
- Corriander Whole and Powder
- Cumin Whole and Powder
- Various Blended Spices
Instant Mixes
- Khaman Dhokla
- Bela Kachori
- Hing Club Kachori
- Idly Atta
Ethnic Flours
- Buckwheat Atta
- Shyama Rice
- Rajgira/Ramdana Atta
- Singhara Atta
- Bajra Atta
- Ragi Atta
- Chawal Atta
- Matar Besan
- Jow Atta
- Jawari Atta
Ethnic Snacks and Papad
- Papad
- Bikaneri Bhujia
- Tok Jhal Mishti Chanachur
- Makai Mixture
- Masala Peanut
- Diet Chiwda
Awards, accreditations or recognitions
- 2022: Awarded ‘Outstanding Participation Honour’ by Indian Industries Association at the India Food Expo - 2022.
- 2022: Awarded the ‘Most Loved Brand’ by Blinkit at the Brand Awards, 2022.
- 2021: Awarded ‘Certificate of Appreciation’ by Ministry of Finance for prompt filling of returns and payment of Goods and Services Tax.
- 2018: Awarded the ‘Emerging Company of the Year’ by Zee Business in association with SAP India at Dare to Dream Awards.
- 2017: Awarded ‘Certificate of Gratitude’ by Kolkata Gives for funding various needy NGOs through trustees of Kolkata Gives.
- 2025: Awarded ‘Legacy in FMCG’ at Sanmarg Business Awards, Kolkata, 5th Edition.
- 2025: Awarded ‘The Wisdom Award’ by Roller Flour Millers' Federation of India at the Future of Milling: Vision 2030 and Beyond, for building a towering brand with innovation and market leadership.
History and milestones
- 1936: It started with a retail outlet store in Burrabazar, selling various flours under the ‘Ganesh’ brand name.
- 2000: Acquisition of M/s Ganesh Flour Mills, a sole proprietorship firm pursuant to a Business Transfer Agreement.
- 2006: Commissioning of Jalan Complex Unit- I as an atta chakki plant.
- 2008: Commissioning of Jalan Complex Unit-II for gram-based value-added flour products and ethnic flours.
- 2010: Commissioning of Padmavati Unit for whole wheat flour (atta) and wheat-based value-added flour products (maida, sooji and dalia).
- 2011: Conversion from a private limited company into a public limited company.
- 2014: Registration of copyright for its current brand logo
- 2014: Commissioning of Foodpark Unit for gram-based value-added flour products (sattu and besan).
- 2015: Commissioning of Hyderabad Unit for whole wheat flour (atta) and wheat-based value-added flour products (maida, sooji and dalia).
- 2015: Expanded its manufacturing capacity of whole wheat flour through acquisitions of Shree Venkatesh Agro Food Private Limited and Gobardhan Agri Flour Mills Private Limited.
- 2016: Raised funds through private equity investment from India Business Excellence Fund II and India Business Excellence Funds - IIA.
- 2022: Jalan Complex Unit- I was repurposed to achieve enhanced yield of Sooji.
- 2022: Launch of Ganesh kart website for D2C experience.
- 2023: Agra Unit was repurposed to achieve enhanced yield of Sooji.
- 2023: Jalan Complex Unit -II was repurposed to manufacture whole, powder and blended spices.
- 2023: Implementation of SAP S4 HANA as the ERP.
- 2023: Entered the spices product category through launch of whole and powder spices (including turmeric, chilli, cumin and coriander).
- 2024: Expanded the spices product portfolio through launch of blended spices.
- 2024: Entered the snacks product category through launch of ethnic snacks (including bhujia and chanachur).
- 2024: Change of company’s name from Ganesh Grains Limited to Ganesh Consumer Products Limited.