Grover Jewells was originally incorporated as a Private Limited Company under the name ‘Grover Chain Private Limited’ on October 12, 2021. Later, the name of the Company has been changed to ‘Grover Jewells Private Limited’. Subsequently, the company was converted into Public Limited Company and the name of the Company was changed to ‘Grover Jewells Limited’. The company specializes in the manufacturing and designing of a wide range of wholesale gold jewellery. Its collections include plain gold, studded, and semi-finished jewellery, mostly available in 22 Karat, 20 Karat, and 18 Karat. It also sells hallmarked as well as non-hallmarked jewellery in its showrooms. The company commenced its operations with a specialization in the large-scale manufacturing of gold chains, serving both wholesale and retail markets. Over the years, with consistent focus on quality, precision, and design innovation, it has significantly broadened its product range.
By offering products across various styles and price segments, the company is able to cater to a wide customer base while maintaining the highest standards of craftsmanship, reliability, and trust that form the cornerstone of its brand. While its primary focus remains on the B2B segment, the company is also undertaking initiatives to strengthen its presence and increase revenue in the B2C segment. In addition, it operates a job work segment, wherein small jewellers entrust the company with gold and designs, and it transforms them into finished jewellery. This stream generates stable revenue through labour charges, though it contributes only a minor share compared to its core business segments.
The company operates a fully integrated, in-house gold jewellery manufacturing facility. The facility is equipped with advanced machinery, including casting machines, induction melters, steamers, air compressors, and other specialized equipment, enabling the company to maintain precision and consistency at every stage of production. All functions ranging from design and development to manufacturing and packaging are executed within the facility, ensuring seamless coordination and complete quality control. The company’s design capabilities are strengthened by a dedicated team of skilled CAD designers, supported by select freelance designers, allowing it to consistently introduce fresh, intricate, and market-relevant designs. It supplies to a wide network of local dealers, jewellery showrooms, and small-scale retailers, many of whom rely on the company for bulk orders.
Business area of the company
The company is engaged in the business of manufacturing and sale of gold ornaments. Its collections include plain gold, studded, and semi-finished jewellery, mostly available in 22 Karat, 20 Karat, and 18 Karat. It also sells hallmarked as well as non-hallmarked jewellery in its showrooms. In addition, it operates a job work segment, wherein small jewellers entrust the company with gold and designs, and it transforms them into finished jewellery.
Products of the company
- Plain Casting Jewellery
- Gents Ring
- Plain God Pendant
- Plain Lock Bali
- Wrist Band/Couple Band
- Baby Tops
- Baby Pendant
Studded Jewellery/CZ Jewellery (Stone Casting)
- Stone Ladies Ring
- Stone God Pendant
- Stone Band
- Stone Cuban Chain
- Stone Tops
- Necklace Set
Machine Chains
- Anchor Chain
- Fox Chain
- Disco Chain
- Boll Chain
- Satya Chain
- Laser Chain
- Hollow Fancy
- Nawabi
Awards, accreditations and recognition
- 2025: Participated as Guest of Honor in AURA Global Awards 2025.
- 2025: Received JMAIIE Excellence memento for the continued support.
History and milestones
- 2021: Company incorporated as a Private Limited Company in the name of ‘Grover Chain Private Limited’.
- 2021: Takeover of a Proprietorship Concern (Deepak Kumar Grover being the Proprietor) named ‘Grover Chain Company’ with effect from November 11, 2021.
- 2025: Change in name from ‘Grover Chain Private Limited’ to ‘Grover Jewells Private Limited’.
- 2025: Company converted from Private Limited Company to Public Limited Company i.e., ‘Grover Jewells Limited’.