ICICI Prudential Asset Management Company, incorporated on June 22, 1993, is one of the largest asset management companies in India in terms of active mutual fund quarterly average assets under management (QAAUM). It is also one of the oldest asset management companies in India. The company’s principal activity is to act as an investment manager to ICICI Prudential Mutual Fund (the Fund), to provide services to the clients under SEBI (Portfolio Managers) Regulations, 2020 and to provide investment management services to funds registered under SEBI (Alternative Investment Funds) Regulations, 2012. The company manages the investment portfolios of the Fund and provides various administrative services to the Fund and ICICI Prudential Trust. Further, the company provides advisory services to clients and provides various administrative services to the funds managed by it.

In addition to its mutual fund business, it also has a growing alternates business comprising portfolio management services (PMS), management of alternative investment funds (AIFs) and advisory services to offshore clients (PMS, AIF and advisory, collectively ‘Alternates’). Its investment approach has always been to manage risk first and aim for long term returns for its whilst ensuring that its brand continues to remain trusted. 

It has re-engineered and modernized its core technology stack with the adoption of cloud-based technology. It launched new websites and a mobile app (‘i-Invest’, available on both Android and iOS platforms) with improved user interface, easier navigation, and simplified journeys for investors, along with an enhanced portal for distributors offering an enhanced set of features and streamlined operations. The company also has a digital tools and integration across the fintech ecosystem and platforms, comprising a network of various stakeholders working towards improving financial services. It leverages data analytics to deliver personalized digital communications tailored to individual customer interests and engagement.

Business area of the company 

The company manages the investment portfolios of the ICICI Prudential Mutual Fund (the Fund) and provides various administrative services to the Fund and ICICI Prudential Trust. In addition to its mutual fund business, it also has a growing alternates business comprising portfolio management services (PMS), management of alternative investment funds (AIFs) and advisory services to offshore clients.

Services of the company

• Mutual funds management
• Portfolio management services
• Alternative investment funds management
• Advisory services to offshore clients

Awards, accreditations and recognition 

• 2022: ICICI Prudential Mutual Fund was ranked as one of the ‘Best BFSI Brands - 2022’ at the 5th edition of The Economic Times BFSI Best Brands 2022 Awards.
• 2022: ICICI Prudential Mutual Fund was awarded the DSIJ’s 2022 Mutual Funds Award for ‘Best Mutual Fund House in Equity category’.
• 2023: ICICI Prudential Mutual Fund was awarded the DSIJ’s 2023 Mutual Funds Award for ‘Best Fund House Hybrid category’.
• 2023: The company was awarded the ‘Morningstar Best Debt Fund House Award’ at the at the Morningstar Fund Awards, 2023.
• 2023: ICICI Prudential Bluechip Fund was ranked as the ‘Best Large Cap Equity Fund’ at the Morningstar Fund Awards, 2023.
• 2023: ICICI Prudential Short Term Fund was ranked as the ‘Best Short Duration Fund’ at the Morningstar Fund Awards, 2023.
• 2024: ICICI Prudential Alternative Investments was recognized as the ‘Best House for Alternatives’ at the Asia Asset Management Best of Best Awards, 2024.
• 2024: The company was recognized as the ‘Best ETF Manager of the year’ in India at the Asia Asset Management Best of Best Awards, 2024.
• 2024: ICICI Prudential Bluechip Fund was ranked as the ‘Best Large Cap Equity Fund’ at the Morningstar Fund Awards, 2024.
• 2024: ICICI Prudential Short Term Fund was ranked as the ‘Best Short Duration Fund’ at the Morningstar Fund Awards, 2024.
• 2024: ICICI Prudential Mutual Fund was awarded the DSIJ 2024 Mutual Funds Award for ‘Best Fund House Equity Category’.
• 2024: ICICI Prudential Mutual Fund Scheme was recognized as the ‘Most Effective Mutual Fund Marketing Campaign’ under the ‘Financial Services - Marketing Strategies’ category at the second edition of the Pitch BSFI Marketing Awards, 2024.
• 2024: ICICI Prudential Mutual Fund was recognized as the ‘Most Effective Launch/Relaunch Campaign’ in the financial services - marketing strategies category at the 2nd edition of Pitch BFSI Marketing Awards, 2024.
• 2024: The company was awarded as the winner in the ‘ETF Provider (South Asia)’ category at the Wealth Briefing Asia Awards, 2024.
• 2025: ICICI Prudential Bluechip Fund was ranked as the ‘Best Large Cap Equity Fund’ at the Morningstar Fund Awards, 2025.
• 2025: ICICI Prudential Short Term Fund was ranked as the ‘Best Short Duration Fund’ at the Morningstar Fund Awards, 2025.
• 2025: ICICI Prudential Mutual Fund was awarded the ‘Best Fund House in Debt Fund Category’ at the Dalal Street Investment Journal Mutual Funds Award - 2025.
• 2025: ICICI Prudential Mutual Fund was awarded the ‘Best Debt Fund House of the Year’ at the Z Business Mutual Fund Awards 2025.

History and milestones

• 1998: Commencement of a joint venture arrangement between ICICI Bank Limited and Prudential Corporation Holdings Limited.
• 2000: Received SEBI license for portfolio management services.
• 2007: Crossed 1 million investor base.
• 2007: Crossed Rs 500 billion mutual fund AUM.
• 2013: Crossed Rs 1,000 billion mutual fund AUM.
• 2017: Crossed Rs 1,000 billion of equity mutual fund AUM.
• 2017: Crossed Rs 3,000 billion mutual fund AUM.
• 2019: Crossed 5 million investor base.
• 2021: Launch of ‘ICICI Prudential Corporate Credit Opportunities Fund AIF-I’ by ICICI Prudential Debt Fund.
• 2022: Became the second largest AMC in terms of QAAUM. 
• 2023: Crossed 10 million investor base for mutual fund investors.
• 2023: Crossed Rs 3,000 billion of equity mutual fund AUM.
• 2023: Crossed Rs 6,000 billion mutual fund AUM.
• 2023: Crossed Rs 100 billion PMS AUM.
• 2024: Crossed Rs 200 billion PMS AUM.
• 2024: Crossed Rs 5,000 billion of equity mutual fund AUM.
• 2025: Crossed closing AUM milestone of Rs 9,000 billion in April 2025.
• 2025: Crossed closing AUM milestone of Rs 10,000 billion in July 2025.
• 2025: Crossed 15 million investor base for mutual fund investors in July 2025.