ICICI Prudential Life Insurance Company Ltd. (ICICI Prudential Life) is promoted by ICICI Bank Limited and Prudential Corporation Holdings Limited. ICICI Prudential Life began its operations in the fiscal year 2001 and has consistently been amongst the top companies in the Indian life insurance sector. 

ICICI Prudential Life is also the first insurance company in India to be listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE). At ICICI Prudential Life, it operates on the core philosophy of customer-centricity. It offers long term savings and protection products to meet different life stage requirements of its customers. It has developed and implemented various initiatives to provide cost-effective products, superior quality services, consistent fund performance and a hassle-free claim settlement experience to its customers. ICICI Prudential Life Insurance Company is a Mumbai based largest private sector life insurer in India.

Business area of company

ICICI Prudential Life Insurance Company offers a range of life insurance, health insurance and pension products and services to its customers. It offers the products and services through an extensive multi-channel sales network across India, including through the branches of bank partners, individual agents, corporate agents, employees, offices and its website.

Products of the company

• Term insurance
• Term insurance with returns
• Ulip (unit linked insurance plans)
• Child plans
• Ulip with capital guarantee
• Savings plans
• Retirement and pension plans
• Legacy plan
• Health insurance plans

2014

• Its brand campaign ‘AchcheBandeh’, was awarded the ‘Silver Effie’ in the financial services category.
  
• 1st prize for Innovation at the Qimpro Awards, 2014.
  
• Ranked as one of the best brands in the BFSI sector as per ‘BrandZ Top 50 Most Valuable Indian Brands 2014’, a study conducted by Millward Brown and published by WPP.

2015

• Ranked as one of the best brands in the BFSI sector twice in a row as per ‘BrandZ Top 50 Most Valuable Brands 2015’, a study conducted by Millward Brown and published by WPP.

2016

• Ranked as one of the best brands in the BFSI sector three times in a row as per ‘BrandZ Top 50 Most Valuable Brands 2016’, a study conducted by Millward Brown and published by WPP.
  
• Its brand campaign ‘AchcheBandeh’, was awarded the ‘Silver Effie’ in the financial services category.
  
• iProtect Smart recognised for its innovation and voted as the ‘Product of the Year 2016’.

2017

• Ranked four times as one of the most valuable Life Insurance brands in India as per ‘BrandZ Top 50 Most Valuable Indian Brands 2014, 2015, 2016 and 2017’. Ranked as the no. 1 brand in the ‘Top Riser’ category, i.e. the brand with the highest increase in Brand Value, as per ‘BrandZ Top 50 Most Valuable Indian Brands 2017’.

2018

• ‘Life Insurance Provider of the Year’ - ‘Gold Award’ by Outlook Money Awards 2018.
  
• ICICI Pru iProtect Smart the ‘Best Term Insurance Provider of the Year’ by Money Today Financial Awards 2017-18.
  
• ICICI Pru Heart/Cancer Protect voted ‘Product of the Year 2018’ in the life insurance category by Product of the Year (India) Private Limited.
  
• ‘Best Customer Orientation in Life Insurance’ by Emerging Asia Awards 2018.
  
• ‘Best Life Insurance Company of the Year’ by Emerging Asia Insurance Awards 2018.
  
• ‘Best Growth in Life Insurance’ by Emerging Asia Awards 2018.
  
• ‘Best Insurance Firm of the Year 2018 - Life Insurance’ for the highest Persistency and Claim Settlement Ratio at the Moneycontrol Wealth Creator Awards.
  
• ‘Amiable Insurer’ in the Life Insurance Large category for one of the highest Persistency Ratio & low Grievance Ratio at the 5th Economic Times Insurance Summit Awards 2018.
  
• ‘Sales Champion’ in the Life Insurance - Large category for robust and diversified distribution network at the 5th Economic Times Insurance Summit Awards 2018.
  
• ‘Life Insurance Company of the Year’ by Insurance India Summit & Awards 2018.
  
• ‘Certificate of Merit’ for the FY2017-18 Annual Report in the Insurance Sector category by the South Asian Federation of Accountants (SAFA).
  
• ‘ISO 22301:2012 Certificate’ for business continuity preparedness, to deliver and support insurance products and customer service.
  
• ‘AchcheBandeh’ brand campaign was awarded the ‘Silver Effie’ in the financial services category.

2019

• ICAI Award for Excellence in Financial Reporting for the FY2018-19 Annual Report.
  
• Ranked amongst the top 3 Companies in Indian Corporate Governance Scorecard.
  
• League of American Communications Professionals LLC (LACP) awarded ICICI Prudential Life Insurance Company Limited with Gold Award for excellence for the development of ICICI Prudential Life Insurance Company Annual Report 2018-19.
  
• ICICI Prudential Life Insurance Company Annual Report 2018-19 was ranked at 54 worldwide among the entries received by League of American Communications Professionals LLC (LACP).
  
• Ranked as one of the most valuable brands in India six times in a row by ‘BrandZ Top 75 Most Valuable Brands 2019’, a study conducted by Millward Brown and published by WPP.
  
• ‘Life Insurance Company of the Year’ at the 4th Annual Insurance India Summit & Awards 2019.
  
• ‘Best Innovation and Diversification introduced by the Company in a Year’ by Emerging Asia Awards 2019.
  
• Adjudged ‘Best Risk Management Strategy of the Year - Life Insurance’ by Emerging Asia Awards 2019.
  
• ICICI Pru iProtect Smart voted ‘Product of the Year 2019’ in the life insurance category by Product of the Year (India) Private Limited.

2020

• Awarded the ‘Claims & Customer Service Excellence Awards’ in the Life Insurance Category by FICCI. 
  
• ‘Customer Service Company of the Year’ by India Insurance Summit & Awards 2020.
  
• ‘Best Alternative or Digital Payments Program of the Year’ by the Customer Fest Leadership Awards 2020.

• 'Gold' Award for the 'Company’s Annual Report FY2021' by League of American Communications Professionals (LACP) 2022 Spotlight Awards.
• 'ET BFSI Excellence Award 2021' for Excellence in Innovation under the category ‘Best Use of Emerging Technology for business growth’ for Humanoid (Voice bot) out calling.
• 'Silver' Award in 'Best Mobile App of the Year' for the campaign ‘Customer Mobile App’ in the Velocity Awards 2021.
• Award for 'Excellence in Claims and Customer Experience' in Life Insurance category by FICCI.
• Award for 'Innovation During COVID-19' in Life Insurance category by FICCI.
• Featured in the '30 Top Corporate Communication Teams' for 2021 by Reputation Today - India’s leading PR and Corporate Communication magazine.
• Adjudged as one of the winners of 'ET Brand Equity Kaleido Awards 2021’.
• Award for 'Product of the Year 2021' in the Life Insurance category for ICICI Pru Guaranteed Pension Plan by Product of the Year (India) Private Limited.
• Award for 'Contact Centre of the Year in Insurance' at the 2nd edition of Future of Contact Centre Summit & Awards.
• Award for 'Best WFH Programme Design in Contact Centre' at the 2nd edition of Future of Contact Centre Summit & Awards.
• Award for 'Customer Centric Innovations in Contact Centre' at the 2nd edition of Future of Contact Centre Summit & Awards.
• Award for'‘Best ULIP Policy of the Year' by Business Today Money Today Financial Awards for ICICI Pru Signature.
• Award for 'Best Contact Centre' by the Customer Fest Leadership Awards 2021.

• Award for 'Excellence in Innovation in Customer Proposition & Experience' at the 14th Global Insurance Summit & Awards by ASSOCHAM.
• Award for 'Sales Champion in the Life Insurance – Large' category at the 9th Economic Times Insurance Summit Awards 2022.
• Award for 'Best Contact Centre of the Year' at the India Customer Excellence Summit and Awards 2022.
• Award for 'Life Insurance Provider of the Year' by Outlook Money Awards 2021 (Awarded in December 2022).
• 'Gold' Award for the 'Company’s Annual Report FY2022' with Rank 19th Worldwide among the entries received by League of American Communications Professionals (LACP) 2022 Spotlight Awards.
• 'Silver' Award at The Campaign India PR Award 2022 for the Company’s 'Protect & Save PR Campaign'.
• Featured in the '30 Top Corporate Communication Teams' for 2022 by Reputation Today - India’s leading PR and Corporate Communication magazine.
• 'Gold' Award in the BFSI category in ET BrandEquity Kaleido Awards 2022 for the Company’s 'Protect & Save PR campaign'.
• Award for 'Best Contact Centre' at The Customer Fest Leadership Awards 2022.
• The only Indian insurance company to be featured in the list of top 100 companies with 86th rank in 'BW Businessworld - India's Most Sustainable Companies'.
• 'Jury' Award for 'Best Innovation and Diversification introduced by a Company' at the 3rd Emerging Asia Awards 2021 by the Indian Chamber of Commerce.
• 'Runner-up' Award for 'The Company with the Best Risk Management Strategy (Life)' at the 3rd Emerging Asia Awards 2021 by the Indian Chamber of Commerce.
• '2nd Runner-up Award' for 'Best Life Insurance Company of the Year' at the 3rd Emerging Asia Awards 2021 by the Indian Chamber of Commerce.
• Award for 'Technology Champion of the Year – Life Insurance' at the Quantic 3rd Annual BFSI Technology Excellence Awards 2022.
• Award for 'Tech Innovator Company of the year' at the India Insurance Summit and Awards 2022.

• Award for ‘Sales Champion’ - Life Insurance (Large) category at the 10th Edition of ET EDGE Insurance Summit and Awards.
• Award for ‘Best Technology Enabled Transformation - Runner Up’ at the 15th Global Insurance Summit & Awards by ASSOCHAM.
• Award for ’Best Innovation and Diversification – India’ at the 4th Emerging Asia Insurance Conclave & Awards 2023 by Indian Chamber of Commerce (ICC).
• 'Gold' Award for the 'Company’s Annual Report FY2023' at the 2023 Spotlight Awards by League of American Communications Professionals (LACP).
• Award for 'Best Sustainability Report (BFSI)' at the 2nd Edition of India Sustainability Conclave and Awards 2023 from Transformance.
• Award for 'Overall Sustainable Performance (BFSI)' at the 2nd Edition of India Sustainability Conclave and Awards 2023 from Transformance.
• Award for 'Best Use of Technology in Customer Service (Life Insurance)' at the 4th Annual BFSI Excellence Awards 2023 from Quantic India.
• Award for 'Best Transformative Security Initiative (Life Insurance)' at the 2nd Annual Cyber Security Excellence Awards 2023 from Quantic India.
• Award for 'Best Sustainability Report' at the '10th Edition of the National Awards for Excellence in CSR & Sustainability' from World CSR Congress.
• Award for 'Best Overall Sustainable Performance' at the '10th Edition of the National Awards for Excellence in CSR & Sustainability' from World CSR Congress.

• Award for 'Best Claims Management-Insurance' at the ETBFSI Exceller Awards 2024 organised by ETBFSI.
• Award for 'Best Initiative in Digital Customer Experience & Engagement-Insurance' at the ETBFSI Exceller Awards 2024 organised by ETBFSI.
• Award for 'Best Learning & Development Program of the Year-Insurance' at the ETBFSI Exceller Awards 2024 organised by ETBFSI.
• Award for 'Excellence in User Experience in an app' at the ET Digiplus Awards 2024 organised by ETBrandEquity DigiPlus Fest' 2024.
• Award for 'Best-in-class for Tech-enabled Innovation' at the 16th Global aInsurance Summit and awards organised by ASSOCHAM.
• Award for 'Best Customer Oriented Insurance Company' at the 16th Global Insurance Summit & Awards organised by ASSOCHAM.
• Award for 'Moment of Truth (Life Insurance)' at the 16th Global Insurance Summit & Awards organised by ASSOCHAM.
• Award for ‘PTLR Projects - Propensity to Longevity and Risk Model’ at the SKOCH Digital Transformation Awards 2024 organised by SKOCH Digital Transformation.
• Award for ‘Best Gen AI use case of the Year 2024’ at the Gen.AI Conclave and Awards organised by UBS Forums.
• Award for ‘Best Security Cloud Project of the Year (Life Insurance)’ at the Dine with AlphaSec organised by Technophiles India.
• Award for ‘Team of the Year’ at the Great Indian Corporate Communication Leaders’ Summit and Awards organised by Transformance.

• Award for 'Most Effective Use of Analytics, AI and Big Data' at the Pitch Finovate BFSI Marketing Awards 2025 organised by Exchange4media.
• Award for 'Best Contactless Service Experience (Life Insurance)' at the 7th Edition CX Excellence Awards 2025 organised by Quantic India.
• Award for 'Customer Obsessed Culture Award' at The India CX Power Summit and Awards organised by Influence Exchange Group.
• Award for 'Customer Experience Excellence' at The India CX Power Summit and Awards organised by Influence Exchange Group.
• Award for 'Best Payment Solution' at the Financial Express Futech Summit and Awards organised by Financial Express.
• Award for 'Life Insurance Company of the Year' at the Bharat Insurance Summit & Awards 2025 organised by The Brainalytics.
• Award for 'Best Customer-Centric Insurance Company' at the Bharat Insurance Summit & Awards 2025 organised by The Brainalytics.
• Award for 'Excellence in AI & Data Analytics' at the Bharat Insurance Summit & Awards 2025 organised by The Brainalytics.
• Award for 'Best Life Insurance Company of the Year' at the Future of Insurance Awards 2025 organised by UBS Forums Pvt. Ltd.
• Award for 'Best Use of Technology to Enhance Customer Experience' at the Future of Insurance Awards 2025 organised by UBS Forums Pvt. Ltd.
• Award for 'Best Use of Data Analytics / Predictive Modelling to Enhance Customer Experience' at the Future of Insurance Awards 2025 organised by UBS Forums Pvt. Ltd.
• Award for 'Outstanding Customer-Centric Digital Insurance Platform' at the 103rd SKOCH Summit and Awards 2025 organised by SKOCH Group.
• Award for ‘Best Digital Insurance Platform' at the ETBFSI FINNEXT Awards 2025 organised by ETBFSI.

• FY2001: The Company started operations.
• FY2002: Crossed the mark of 100,000 policies.
• FY2005: Crossed the mark of 1 million policies.
• FY2008: Crossed the mark of 5 million policies.
• FY2008: Crossed receipt of Rs 100 billion of total premium.
• FY2008: Crossed Rs 250 billion of assets under management.
• FY2010: Established Subsidiary for the purposes of undertaking pension funds related business.
• FY2010: The Company turned profitable - registered profit of Rs 2.58 billion.
• FY2010: Crossed Rs 500 billion of assets under management.
• FY2012: Started paying dividends.
• FY2015: Crossed Rs 1 trillion of assets under management.
• FY2017: First insurance company in India to list on NSE and BSE.
• FY2019: ICICI Prudential Life Insurance has tied up with Paytm to distribute its term insurance plan ‘ICICI Pru iProtect Smart’.
• FY2019: ICICI Prudential Life Insurance has launched ICICI Pru Precious Life, the industry's first term plan specifically designed for customers who find it difficult to get access to life cover due to existing health conditions.
• FY2020 - ICICI Prudential Life Insurance has entered into a corporate agency agreement with NSDL Payments Bank, a subsidiary of National Securities Depository.
• FY2021: Crossed Rs 2 trillion of assets under management.
• FY2023: Crossed Rs 2.5 trillion of assets under management.
• FY2025: Crossed Rs 3 trillion of assets under management.