The company is in the business of Internet Retailing - fusion of online and offline called ‘Internet Retail’. Internet Retail can be understood as a retail with ‘physical retail store which runs on virtual inventory’. The company is empowering lakhs of Mom & Pop Retail stores with this Internet Retail format - iStreet Bazaar Stores across India which can be accessed by any one (common people of India) anywhere which enables them to buy products and services available online.