Jayabharat Credit company was originally incorporated as The Jayabharat Insurance Company Limted on March 25, 1943, was dealing in general insurance business. On nationalisation of insurance business in 1969 the company was subsidiary to The New India Assuarance Company, which took over the insurance business of the company.Jayabharat changed course to become Non Banking Finance Company (NBFC) and took to the business of financing trucks under hire-purchase schemes.