JVL Agro Industries was formerly known as Jhunjhunwala Vanaspati. Jhunjhunwala Vanaspati, incorporated in the year 1989, manufactures hydrogenated vegetable oil (Vanaspati Ghee) and refined oils, at its manufacturing facility at Varanasi in Uttar Pradesh. What started as a modest unit, with a production capacity of 25 MT per day is today the single largest manufacturing company of hydrogenated vegetable oil in India producing over 300 MT per day.

The company uses a modern physical process for production of hydrogenated vegetable oil and refined oil as opposed to the traditional chemical based process, employed by a majority of producers. The company is an ISO 9001-2000 certified company for its quality system for manufacture and supply of branded hydrogenated vegetable oil and refined oil. The recognition establishes Jhunjhunwala Vanaspati as a quality oriented organization.

In terms of growth, the company has also promoted the setting up of a hydrogenated vegetable oil plant in Colombo, Sri Lanka and recently acquired an edible oil plant at Alwar (Rajasthan) in February 2007. This has helped the company to ramp up production and acquire customers and market share in the western region.

The Vanaspati Ghee (hydrogenated vegetable oil) and edible oils businesses of Jhunjhunwala Vanaspati are marketed under the brand name ‘Jhoola’. The company today has a strong and extensive distribution network across India, built over the years, which is its major strength. With its distributors, 17 depots, and sales points and over 100 sales staff, the company also has a presence with a large number of retailers. Special emphasis is laid on production of retail packs, packaging and quality for customers of all facets.

The company has created a manufacturing facility by acquiring one unit in Rajasthan for production of mustard oil and with its joint venture in Sri Lanka for production of Vanaspati Ghee. This has helped the company to increase its production and reach out new markets and customers in North and West India. The company hopes to grow its consumer base and product portfolio with new alliances and acquisitions.

The equity shares of the company are listed on the Bombay Stock Exchange (BSE) and Kanpur Stock Exchange in India.

Products:

• Vanaspati Ghee • Refined Soyabean Oil• Mustard Oil

Awards and achievements:

• The company’s brand ‘Jhoola’ was recently awarded “Globoil Gold Award, 2006 as the 'fastest growing Vanaspati brand in India' by Globoil India.

• The company is ISO 9001-2000 certified.