The company’s business was started as a partnership firm under the name and style of “Sai Silks” on August 10, 2005 with Nagakanaka Durga Prasad Chalavadi and Jhansi Rani Chalavadi as its partners. Subsequently, Kalyan Srinivas Annam and Subash Chandra Mohan Annam joined the partnership firm on April 1, 2006 and Suchitra Annam, Sowjanya Annam and Venkata Rajesh Annam joined on March 4, 2008. Further, the name of the partnership firm was also changed to “Sai Silks (Kalamandir)” on March 4, 2008 to incorporate the brand in its name. The partnership firm was subsequently converted into a private limited company and a certificate of incorporation was obtained dated July 3, 2008 under the name and style of ‘Sai Silks (Kalamandir) Private Limited’ from the Registrar of Companies, Andhra Pradesh at Hyderabad. The company was further converted into a public limited company pursuant to a special resolution passed by its Shareholders on May 14, 2009 and a fresh certificate of incorporation consequent upon conversion to public limited company was obtained on May 21, 2009 from the Registrar of Companies, Andhra Pradesh. The name of the company was changed to its present name, ‘Sai Silks (Kalamandir) Limited.

The company is amongst the top 10 retailers of ethnic apparel, particularly sarees, in south India in terms of revenues and profit after tax in Fiscal 2020, 2021 and 2022. Through its four store formats, i.e., Kalamandir, VaraMahalakshmi Silks, Mandir and KLM Fashion Mall, it offers its products to various segments of the market that include premium ethnic fashion, ethnic fashion for middle income and value-fashion, with a variety of products across different price points, thereby catering to customers across all market segments. It leverages its store network of 54 stores as of July 31, 2023, to focus on spreading India’s vibrant culture, traditions and heritage by offering a diverse range of products which includes various types of ultra-premium and premium sarees suitable for weddings, party wear, as well as occasional and daily wear; lehengas, men’s ethnic wear, children’s ethnic wear and value fashion products comprising fusion wear and western wear for women, men and children. Today, it offers one of the widest portfolios of saree SKUs among women’s apparel brands in India. With large retail outlets that provide customers a wide variety of options in ethnic wear across various price points.

Business area of the company

The company provides ethnic apparel and value-fashion products. Inspired by India's vibrant culture, traditions, and heritage, the company offers a diverse range of products which includes various types of ultra-premium and premium sarees suitable for weddings, party wear, occasional and daily wear, lehengas, men's ethnic wear, children's ethnic wear and value fashion products comprising fusion wear and western wear for women, men and children. 

Key Awards, Accreditations and Recognition

• 2012: Awarded as Master Brand by CMO Council & CMO Asia.
• 2012: Awarded as Best CSR Practice to Kalamandir Foundation by Responsible Business Award & World CSR Day.
• 2012: Recognized as Retailer of the Year in Traditional Fashion & Lifestyle Retailing by Asia Retail Congress
• 2013: Recognized as Indian Power Brands by Planman at the Power Brands Glam by IIPM Think Tank.
• 2013: Awarded as the Most Admired Regional Fashion Retailer of the Year – South India at the IMAGES Fashion Awards.
• 2013: Awarded as Arch of Excellence by All India Achievers Conference.
• 2015: TV5 Business Leaders Award – Retailer of the Year (Retailing Apparels) by TV5 News
• 2015: Awarded as Retail Designer of the Year by Franchise India
• 2015: Awarded as Most Admired Regional Fashion Retailer of the Year – South by Indian Fashion Forum at the IMAGES Fashion Awards
• 2015: Recognized as Pioneer in Ethnic Retail Business by Asia Retail Congress.
• 2015: Indian Fashion Apparel Speciality Store Award by VM & RD Retails Awards 2015.
• 2015: Award for Retail Icon Award for Best Silk Showroom by Times of India at the Times Business Awards.
• 2016: Fast 50 India’s Fastest Growing Brand Award for Brand Kalamandir by World Consulting & Research Corporation, Asia.
• 2016: Times Retail Icon Award for Best Silk Showroom & Best Family Store by Times of India at the Times Business Awards.
• 2017: Award for Best Silk Showroom & Best Family Store by Times of India at the Times Business Awards
• 2017: Fast 50 India’s Most Promising Brand Award in Retail category by World Consulting & Research Corporation, Asia.
• 2018: Award for Most Admired Retailer of the Year Store Design and VM by Indian Fashion Forum at the IMAGES Fashion Awards.
• 2019: Award for the Most Admired Affordable Fashion Retailer of the Year – Regional by Indian Fashion Forum at the IMAGES Fashion Awards.
• 2019: Award for Best Silk Showroom & Best Affordable Fashion Brand by Times of India at the Times Business Awards.
• 2020: Award for the Best Silk Showroom, the Best Affordable Fashion Brand and the Best Designer Saree Showroom in the Retail category by Times of India at the Times Business Awards.
• 2021: Fit and Fab Award by Global Spa.
• 2021: Times Retail Icon Award for Best Silk Showroom, Best Affordable Fashion Brand and Best Designer Saree Showroom by Times of India.
• 2022: Most Admired Company of the Year (Apparel) by CMO Global.
• 2022: Best Ethnic Fashion Retail Group by Times Business Awards Hyderabad – 2022.
• 2022: Awarded as The Best of South Awards 2022 by e4m Pride of India Brand.

Major events and milestones

• 2005: Started the business as a partnership firm on August 10, 2005 under the name and style of “Sai Silks”.
• 2005: Launched the first retail outlet in Ameerpet, Hyderabad.
• 2008: Converted the partnership firm into a private limited company on July 3, 2008 under the name and style of ‘Sai Silks (Kalamandir) Private Limited’.
• 2009: The company’s private limited company was converted into a public limited company and received fresh Certificate of Incorporation on May 21, 2009.
• 2011: Launched ‘Varamahalakshmi’ through the first store in July 31, 2011.
• 2011: Launched the brand ‘Mandir’ through the first store launched in February 13, 2011.
• 2011: Entered into registered user license agreement for the brand name “Kalamandir” with Jhansi Rani Chalavadi which was subsequently assigned to I-ONE Investment Private Limited at a consideration of Rs 25.33 million.
• 2016: SSKL Scheme was approved pursuant to which I-ONE Investments Private Limited was amalgamated into the Company in order to acquire the brand “Kalamandir”, amongst other things.
• 2017: Expansion of brand KLM Fashion Mall to 19 stores with the first store launched in 2017.
• 2020: Launching of e-commerce platform.
• 2022: The company entered into a business assets transfer agreement dated April 1, 2022 with Sai Retail India Limited in order to acquire the business assets related to its apparel business.
• 2022: Launched ‘Kalamandir Royale’, an extension of our Kalamandir format in which it offers products with higher price points and more exclusive collections.
• 2022: Launched ‘Valli Silks’, a combination of KLM Fashion Mall and VaraMahalakshmi Silks store formats.