India’s former Prime Minister Late Indira Gandhi when she visited Japan, was highly impressed by the business policy of Late Konusuke Matsushita. It was then decided to set up a dry cell battery unit in financial & technical collaboration with Matsushita Electric Industrial Company Limited, Japan, the leaders in this field.

Late D D Lakhanpal, the founder of the Panasonic Energy India Co Ltd. formerly Panasonic Battery India Co Ltd & Konusuke Matsushita laid the foundation stone of the Lakhanpal National at G I D C Makarpura Industrial Estate, Vadodara.

The incorporation of the company took place on  May 21,1972. The building work and installation of the machinery from Japan was undertaken rapidly & the production commenced from July 2, 1973 with metal jacketed cell in Hyper Grade in UM-1 & UM-2 segments. On October 1, 1973 the company introduced Hi-Top grade performance cell for the first time in India and on January 1, 1976 it introduced paper jacketed 'Special' cells.

Since then, the company has progressed between ups and downs by sincere efforts of management & employees and the future has been paved for higher achievements.

Business area of the company:

Manufacturing and sales of batteries and battery appliances, manufacturing and sales of battery component parts and machinery spare parts.

The company offers its products under the Panasonic Gold Plus, Panasonic Hyper, Panasonic Metal, Novino Hyper, Novino Raja, and Novino Jumbo brand names.

Milestones

• 1973- Production commenced of metal jacketed cell in 'Novino Hyper' grade UM-1 and UM-2. First dispatch of Metal Jacket leak proof Novino. Introduced HI - Top grade high performance cells for the first time in India.
• 1975- Initiate export activities
• 1976- Introduced paper jacketed 'Novino Special' UM-1 cells.Introduction of UM-3 pencil dry cell battery.
• 1987- Foundation stone of Pithampur Project laid.
• 1989- Launched 'Novino Gold' - Zinc Chloride Metal Jacket battery for the first time in IndiaPioneers of Gold Segment in India.
• 1994- Awarded ISO - 9001 Certificate.
• 1995- Introduced 'Novino Sumo' 1S and 3S battery - first ever eco - friendly battery in India
• 1997- Awarded ISO 14001 Certificate.
• 2003- ISO - 9001 : 2000
• 2004- ISO 14000
• 2005- It is the only manufacturer of AAA dry battery in India.
• 2006- Awarded ISO 14001 New Version (with ISO 9001) The only Panasonic battery company in India.
• 2010 - Established as the only battery company in India, manufacturing 100% eco friendly (Cd and Hg free) batteries
  Brand unification from "NOVINO" to "Panasonic" completed
  Achieved 10.0 billion dry cell battery production .
• 2011 - Achieved 5.0 billion production at Pithampur factory.
  Launched India's highest performing "Panasonic Ultimate" dry cell battery with longest shelf life of 36 months.

Achievements/ recognition:

• Received Exports Awards
• The Only supplier to Defence with Self Certification status. Also registered supplier to Indian
• Railways under DGS&D R/C, CSD and other PSUs.
• Zinc Chloride Technology
• Environment Friendly Product
• Virgin Seal
• Innovative Blister Packing
• 'Best Use Before' On Products
• Pioneer in Manufacturing of AAA batteries
• ISO 9001 : Certification (QMS) Quality Policy
• ISO 14001 Certification (EMS) Environment Policy