Lalithaa Jewellery Mart was incorporated under the name of ‘Lalitha Jewellery Mart Private Limited’, as a private limited company on November 26, 1985. Subsequently, the name of the company was changed from ‘Lalitha Jewellery Mart Private Limited’ to ‘Lalithaa Jewellery Mart Private Limited’ on November 4, 2013. Subsequently, the company was converted from a private limited company into a public company pursuant to the Board resolution dated November 23, 2023 and the special resolution dated December 18, 2023 passed by the shareholders and consequently the name of the company was changed to ‘Lalithaa Jewellery Mart Limited’ on January 5, 2024.

The company is a jewellery retailer operating under the brand name ‘Lalithaa’, offering a diverse range of gold jewellery, silver jewellery, and diamond jewellery across styles, designed to cater to regional preferences of the southern Indian jewellery markets. It strives to serve the southern Indian market with authenticated BIS-hallmarked jewellery through its stores in the states of Tamil Nadu, Andhra Pradesh, Telangana, Karnataka and the Union Territory of Puducherry. The company stands out as a disruptive brand, offering gold jewellery at competitive prices due to its in-house manufacturing capabilities. It also offers jewellery schemes such as ‘Dhana Vandhanam’ and ‘Free-yo-Flexi’ that attracts customers on a repeated basis. These schemes are designed to provide added value and flexibility to its clientele, encouraging them to engage with the brand repeatedly. 

Under the ‘Dhana Vandhanam’ scheme, at the time of jewellery purchase, the customer can choose either weight-based calculation or rupee-based calculation as monthly instalments’ credit. This protects the customers from gold rate fluctuations during the entire period of the scheme. Further, under ‘Free-yo-Flexi’ scheme (which starts from Rs 1,000 monthly instalments and can go up to Rs 25,000 monthly instalments), on completion of 11 months, the company offers its customers 100% discount on the value addition charges at the time to buying jewellery subject to fulfilment of terms and conditions specified in the scheme. 

Business area of the company 

The company is engaged in the business of manufacturing, sale and trading of gold jewellery, diamond studded jewellery, platinum, silver jewellery and articles. It also has interests in the garments and textile sector through one of its subsidiaries (Centigrade Apparels), which presently derives its income from the renting of immovable property.

Products of the company

• Gold jewellery
• Silver jewellery and articles
• Silverware and diamond jewellery

Awards, accreditations and recognition 

• 2019: Star Retailor of the Gems Jewellery Industry of India awarded by Jewel Trendz Private Limited.
• 2023: Best of Tamil Nadu Award, 2023 awarded at e4m Pride of India, Chenna.
• 2023: e4m Pride of India Chennai Award at the e4m Pride of India Chennai - The Brand, Advertising & Marketing Summit 2023.
• 2024: Excellence in ethnic and bridal jewellery at the ET Business Awards.

History and milestones

• 1985: Incorporation of the company.
• 2003: Acquisition of the company by its present Promoter, M. Kiran Kumar Jain.
• 2007: Set up its second store at Madurai, being first store outside the city of Chennai.
• 2012: Revenue of Rs 10,000 million was achieved.
• 2013: Set up its first store outside the state of Tamil Nadu in Pondicherry.
• 2016: Set up a store measuring around 10,755 square feet located in Hyderabad.
• 2018: Revenue of Rs 75,000 million was achieved.
• 2023: Conversion of the company from private limited to public limited.
• 2023: Crossed Revenue of Rs 100,000 million.
• 2024: Total Number of stores crossed 50.
• 2024: Opening of new factory in Kancheepuram district, Tamil Nadu.
• 2024: Acquired Asita Jewellery Manufacturing Private Limited.
• 2024: Acquired Centigrade Apparels Private Limited.