Incorporated in 2013, the company is amongst the organized player of salon services and beauty products in India, focused on grooming men to perfection. It owns exclusive franchisee of Truefitt & Hill, which is an international brand offering a wide range of beauty products and salon services for men through the luxury barbershops operating across many countries. The brand is exclusively owned by Truefitt & Hill (Gentlemen’s Grooming) Limited, a company registered under the law of England and Wales and having its office in London, United Kingdom.
It begins its relationship with Truefitt & Hill in 2013, when it commenced operations of its luxury barber store in Mumbai. It has subsequently continued to expand its operations and as of March 31, 2022, it operates 14 barber stores under the brand Truefitt & Hill across 7 cities in India. The company holds the Master Franchise Agreement of “Truefitt & Hill” upto 2043. Under the franchise agreement, it owns exclusive rights to open stores in the brand name of “Truefitt & Hill” either directly or through sub franchisee arrangements in India, Nepal, Sri Lanka, Bhutan, Vietnam, Myanmar and Bangladesh. As of March 31, 2022, it has assigned sub-franchisee of Truefitt & Hill to 12 barber stores operating in 11 cities of India, through which it earns royalty and franchisee income. In 2017, it was successful in expanding its reach internationally through opening of first barber store in Dhaka, Bangladesh as sub-franchisee store. It provides sub-franchise with a comprehensive system of business training, stylist education, professional marketing, promotion, and advertising programs, and other forms of on-going support designed to help franchisees build successful businesses.
In addition, it has obtained exclusive franchise for MARY COHR in 2019 for 10 years, a French Beauty Salon which has presence across the Globe. Under the exclusive master franchise agreement, it owns exclusive rights to open stores in the brand name of “MARY COHR” either directly or through sub franchisee arrangements in India. Currently, it is operating a MARY COHR store at Santacruz, Mumbai.
Business area of the company
The company has exclusive distribution / Franchise rights for Luxury Grooming Brands in India. It has successfully acquired the Master Franchise License for Truefitt & Hill.
Major events and milestones
- 2013: Incorporation of the Company in the name of “Lloyds Luxuries Private Limited”.
- 2013: Execution of franchisee agreement with Truefitt & Hill (Gentlemen’s Grooming) Limited, UK.
- 2014: Conversion of the Company from Private Limited to Public Limited Company.
- 2015: Won Indian Salon and Wellness Awards for Design for the Beauty Wellness Enterprise by the Wella Professionals.
- 2016: Won Indian Salon and Wellness Awards for Design for the Beauty Wellness Enterprise by the Wella Professionals.
- 2017-18: Won Times Retails Icon 2017 for Luxury Men’s Salon for “Truefitt & Hill”.
- 2019-20: Execution of franchisee agreement with Mary Cohr, France.
- 2019-20: Crossed Revenue of Rs 25 crore.