Manpasand Beverages is a fruit drink manufacturing company with a primary focus on mango fruit, which is the leading flavour for juice drinks in India. The company’s mango based fruit drink, ‘Mango Sip’, is strategically focused towards customers primarily based in semi urban and rural markets. With a view to expand its product portfolio, the company has launched two new brands, ‘Fruits Up’ and ‘Manpasand ORS’. Under the Fruits Up brand, the company offer fruit drinks and carbonated fruit drinks in different flavours, and under the Manpasand ORS brand, the company offer fruit drinks with energy replenishing qualities with a primary focus on North East India. The company currently offers fruit drinks in mango and other flavours and carbonated fruit drinks, in different packaging types and sizes.

The company has a wide distribution network that includes 73 consignee agents and 654 distributors spread across 24 states in India to whom the company sell directly. In addition, the company’s consignee agents and distributors also engage a number of super stockists, other distributors and sub distributors who distribute its products to a number of retail outlets. The company’s distribution network has an especially strong focus in certain semi urban and rural markets in India. In addition, for its ‘Fruits Up’ brand of products, the company is establishing a separate exclusive distribution network, with dedicated distributors, with innovative schemes for its  distributors. The company also offers schemes to distributors and retailers to purchase discounted cooling accessories such as fridges and ice boxes, such that these accessories prominently display the company’s brands and provide a primary marketing platform. The company believes that its strategy of selectively distributing free bottles of ‘Pure Sip’ brand of bottled water along with ‘Mango Sip’, other than creating visibility for ‘Pure Sip’, also gives the company’s distributors an incentive to promote and sell its ‘Mango Sip’ product.

The company currently manufacture its products at its facilities located at Manjusar industrial estate of Gujarat Industrial Development Corporation, Vadodara, Gujarat (Vadodara 1 Facility), Karkhiyaon, Pindra estate of Uttar Pradesh State Industrial Development Corporation, Varanasi, Uttar Pradesh (Varanasi Facility) and its new facility located at Manjusar village, Savli, Vadodara, Gujarat (Vadodara 2 Facility), where the company commenced commercial production from April 2015. Further, pursuant to a memorandum of understanding dated June 18, 2014 and a sale deed dated October 30, 2014, both entered into with U.K. Agro, the company has acquired the facility at Charba, Vikas Nagar, Dehradun, Uttarakhand (Dehradun Facility). The company is currently not carrying out production activities at its Dehradun Facility.

Major events and milestones

• 1997  Incorporation of proprietorship in the name Manpasand Agro Food
• 1997  Launched fruit drinks brand ‘SIP’2005  Set-up manufacturing plant at Vadodara
• 2007  Set up an additional line to produce tetra pak fruit drinks
• 2010  Conversion of the proprietorship Manpasand Agro Food into a partnership firm under the name ‘Manpasand Agro Food’
• 2010  Increased our installed capacity at the manufacturing plant at Vadodara
• 2010- 11Acquisition of business and operation by our Company from the proprietorship of our Promoter
• 2011  Conversion from a public limited company to a private limited company named ‘Manpasand Beverages Private Limited’2011  Raised capital by way of allotment of 1,000 Equity Shares and 899,000 CCPS to SPIL
• 2011  Set-up a new manufacturing plant at Varanasi
• 2011  Inducted Mr. B.M. Vyas, ex-managing director of Gujarat Cooperative Milk Marketing Federation, the dairy company selling the ‘Amul’ brand, as an independent Director on the Board
• 2012  Increased our total installed capacity at the manufacturing plants at Vadodara and Varanasi
• 2013  Increased our total installed capacity at the manufacturing plants at Vadodara and Varanasi2013  Signed Sunny Deol as brand ambassador for ‘Mango SIP’
• 2014 Signed Mary Kom as brand ambassador for ‘Manpasand ORS’
• 2014  Raised capital by way of allotment of 218,600 CCPS to SPIL2014  Launched new brands ‘Fruits up’, Manpas and ORS and ‘Pure Sip‘
• 2014  Acquired the facility at Dehradun and consequently expanded owned capacity2014  Raised capital by allotment of 112,500 Equity Shares to Aditya Birla Trustee Company Private Limited (held on behalf of Aditya Birla Private Equity Trust A/c Aditya Birla Private Equity - Sunrise Fund)
• 2014  Conversion from a private limited company to a public limited company2015  Commencement of business at the Vadodara 2 manufacuring plant
• -Launched new brands 'Fruits up', Manpasand ORS and 'Pure Sip'
  -Acquired the facility at Dehradun and consequently expanded owned capacity
  -Conversion from a private limited company to a public limited company
• 2015-Commencement of business at the Vadodara 2 manufacuring plant
  -Granted ISO 9001:2008 by Geotek Global Certification Services for quality management system for manufacture of asceptic fuit juice (tetra & PET) and carbonated fruit drinks in respect of the Vadodara 2 Facility
  -Granted ISO 14001:2004 by Geotek Global Certification Services for environmental management system for manufacture of asceptic fuit juice (tetra & PET) and carbonated fruit drinks in respect of the Vadodara 2 Facility
  -Granted ISO 22000: 2005 by Geotek Global Certification Services for food management system for manufacture of asceptic fuit juice (tetra & PET) and carbonated fruit drinks in respect of the Vadodara 2 Facility.
• 2016 -Manpasand Beverages has tied up with Germany based wholesale major Metro Cash & Carry to tap urban markets.
  -Manpasand introduces packaged tender coconut water.
  -Manpasand Beverages new manufacturing facility in Haryana completed.
  -Manpasand Beverage 'Mango Slip' brand emerges as one of the fastest selling fruit drinks at SPAR's retail outlets.