Moneyview was incorporated as ‘Whizdm Innovations Private Limited’ on August 11, 2014, as a private limited company under the provisions of the Companies Act, 2013 pursuant to a certificate of incorporation issued by the Registrar of Companies, Karnataka at Bangalore (RoC).

The company is a consumer-focused, digital only, credit-led financial services platform for Middle India customers providing access to full suite of financial products through a network of Financial Partners, including its NBFC subsidiary, on its Moneyview mobile application.  The company’s promise to its users is to offer personalized financial products with responsible and transparent terms, delivered via a convenient and user-friendly digital experience.

The company operates as a digital financial services platform to provide a suite of financial products to its users through a network of Financial Partners. The company’s platform functions as a two-sided network, connecting its users seeking financial products with banks, NBFCs, insurers, and other financial institutions offering such products. The company’s platform is built on real-time application programming interfaces (APIs), data intelligence capabilities, and inhouse technology infrastructure. It maintains deep, real-time technology integrations with its Financial Partners, enabling seamless and scalable digital distribution of financial products across its user base creating a flywheel effect for expansion of its two-sided network.

Since inception, the company has evolved into a full-stack digital financial ecosystem designed to meet the evolving needs of its users. The company’s offerings are structured across four core categories - Borrow, Transact, Invest and Protect, each addressing a distinct set of financial requirements, from access to formal credit and seamless digital payments to investment opportunities and insurance solutions. By combining these offerings with a seamless digital experience, it provides users with a one-stop platform for their financial needs. This integrated approach not only deepens user engagement, but also strengthens its data intelligence, enabling personalized product delivery and enhancing user lifetime value.

Business area of the company

The company, along with its subsidiaries, is engaged in the business of providing financial services, which primarily include the facilitation of consumer lending through the platform partners, including its wholly owned subsidiary, and providing on-demand salary/earned wage access to corporate employees.

Awards, accreditations and recognition

• 2015: ‘Best Mobile Application’ award at the Google Mobile Startup Awards 2015.
• 2016: Founding member of Unified Fintech Forum (formerly known as Digital Lenders Association of India (DLAI)
• 2016: Finalist at the IBM SmartCamp for FinTech 2016.
• 2018: Featured amongst the 'Top 100 Startups to Watch 2018' by SutraHR – 2018.
• 2021: ‘Fintech Rising Star’ award at IFTA 2021.
• 2021: Acknowledgment by Tracxn as one of the top fintech startups in India by Soonicorn Club 2021.
• 2022: Certificate of recognition at Future Unicorn Index 2022.
• 2023: ‘Fintech Startup of the Year - Digital Lending’ award at Entrepreneur Awards 2023.
• 2023: Certificate of recognition at Future Unicorn Index 2023.
• 2024: Recognised by Forbes as a Soonicorn to watch for in 2024.
• 2024: ‘Best Use of Technology to Enhance Customer Experience (FinTech)’ award at the 4th Edition Excellence Awards 2024 by Quantic.
• 2024: Finalist for the ‘Best Innovation in Digital Lending’ award at India FinTech Forum's IFTA 2024.
• 2024: ‘Excellence in Promoting Safe and Efficient Finance’ at the 9th Global Economic Summit 2024 by the World Trade Center, Mumbai.
• 2024: Certificate of recognition at Future Unicorn Index 2024.
• 2024:  Certified as ‘Great Place to Work for mid-size organisations’ by Great Place to Work.
• 2026: Winner in the category of ‘Fintech-Lending’ at Financial Express India’s Best Bank Awards.

History and milestones

• 2018: Launch of personal loan product.
• 2020: WFPL was granted the NBFC license
• 2025: Launch of new products; insurance, home loan/loan against property, credit cards, digital gold, FD marketplace, BBPS and UPI.
• 2025: Acquisition of Zeo Fin Technology Private Limited and launch of earned wage access.