Nippon Life India Asset Management Limited (NAM India), established in 1995, is the asset manager of Nippon India Mutual Fund (NIMF). The company's name was changed from Reliance Nippon Life Asset Management Limited to Nippon Life India Asset Management Limited, and a fresh certificate of incorporation was issued by the Registrar of Companies, Mumbai, on January 13, 2020. Nippon Life Insurance Company is the promoter of NAM India. The company's equity shares are listed on BSE Limited and the National Stock Exchange of India Limited.

Nippon Life Insurance Company (NLI) is Japan's leading private life insurer and offers a wide range of financial products, including individual and group life insurance and annuity policies through various distribution channels, primarily its face-to-face sales network for traditional insurance products. The company operates mainly in Japan, North America, Europe, Oceania, and Asia. NLI also conducts asset management operations in Asia through its subsidiary, Nissay Asset Management Corporation (Nissay), which manages assets globally.

NAM India is registered as a Portfolio Manager and manages client portfolios in accordance with the Securities and Exchange Board of India (Portfolio Managers) Regulations, 2020. In addition, the company provides advisory services to offshore clients and has the necessary approvals to manage and/or advise pooled assets, including offshore funds, insurance funds, and provident funds.

Business area of the company

The company is a leading asset manager with a well-established presence in India. The company offers a comprehensive suite of investment products, including Mutual Funds, ETFs, Managed Accounts (Alternative Investment Funds (AIF) and Portfolio Management Services (PMS)), Offshore Business and GIFT City offerings, catering to a diverse and growing investor base.

Businesses

• Mutual Funds: Mutual Funds including Active and Passive Schemes across Equity, Hybrid, Debt, Liquid and Commodity categories.
• Managed Accounts: Managed Accounts including Alternative Investment Funds (AIF) and Portfolio Management Services (PMS)
• Offshore Business & GIFT City: Offshore Business, Advisory Mandates and funds managed under NAM India’s Registered FME license

Awards

2019

• ET BFSI Excellence Awards 2019 - Best Customer Engagement of the Year for Conversational Commerce.
• Featured as a global case study in the Google Cloud Summit as a prominent partner on its Conversational Commerce.
• BFSI Smart Tech Leadership Awards - Best Use of Emerging or Innovative Technology for Conversational Commerce.
• BFSI Smart Tech Leadership Awards - Outstanding use of AI & Robotics in Financial Services for Business Easy 2.0.
• Indian Digital Media Awards 2019 - Best Customer Engagement of the Year for Conversational Commerce.
• Kamikaze B2B Media - Best Payment technology initiative of the Year for Conversational Commerce.

2020

• IBS Intelligence Global FinTech Innovation Awards, 2020 – Most Impactful Project in Digitization / Paperless Initiative for Online Purchase Web & M-site.
• CII Center for Digital Transformation of Confederation of Indian Industries DX Awards, 2020 – Customer Experience for Conversational Commerce.
• Internet and Mobile Association of India (IAMAI) India Digital Awards, 2020 (11th Edition); Technology Solutions – Best use of Bots (Chat & Voice) for Conversational Commerce.
• Kamikaze B2B Media Payments & Cards Awards, 2020 – Best Contactless Innovation of the Year and Best Contactless Payments Project of the Year for Conversational Commerce.
• CII Center for Digital Transformation of Confederation of Indian Industries DX Awards, 2020 – Service Distribution Excellence for Business Easy 2.0.

2021

• Global Digital Marketing Awards for ‘Best use of Facebook AI tool in performance campaigns’ (April 2021)
• ACEF Global Customer Engagement Awards 2021 for ‘Digital Marketing, Data driven Marketing, Email Marketing and Mobile Marketing’ - 5 awards (4 Golds and 1 Silver) (May 2021)
• Mint - TechCircle - Business Transformation Award 2021 for ‘Revenue Generation - Product & Service Augmentation’ – Business Easy (June 2021)
• Indian Digital Marketing Awards for ‘Best App Developed for Products / Services’ – Business Easy (July 2021)
• Indian Digital Marketing Awards for ‘Best Use of sites for Mobiles’ – NIMF Purchase Mobile Site (M-site) (July 2021)
• Digital Crest Awards 2021 for ‘Expertise in Online Commerce, Omni Channel Strategy and Mobile Marketing’ - 3 awards (1 Gold, 1 Silver and 1 Bronze) (August 2021)
• The Great Indian Marketing Awards for ‘Best performing campaign for Google’s Performancemax’ (August 2021)
• Maddies Marketing Award 2021 for the ‘Most Effective Voice Assistant App’ (in the Enabling Technologies category) – Simply Save Conversational Commerce (November 2021)

2022

• Awarded Best Employer 2022 Award – 5th time in last 7 years
• Won the Outstanding Employee Engagement Award from Ekincare for its Health & Wellbeing initiative (Amongst only 9 Companies recognized in the country)

2023

• Best Digitization in Customer Experience - Investor App at the 4th Annual BFSI Excellence Awards 2023
• 2023 DMA Asia Echo Awards; Best Promotional Email Campaign for its AMP SIP Calculator, Best Promotional Email Campaign for its AMP Goal Planner, Best Promotional Email Campaign for its Real Time Sensex Campaign

2024

• Nippon India Corporate Bond was awarded the 2024 Morningstar’s Best Corporate Bond Fund highlighting its process and fund management robustness.
• Nippon Life India Asset Management awarded by ET Now for “Integrating AI with Key Functions” (Sep 2024). 
• Nippon Life India Asset Management awarded by ET Now for Smart Data Applications & Software (June 2024).
• Nippon Life India Asset Management awarded by ET Now for Modern Data Architecture & Infrastructure (June 2024).

2025

• CII DX Awards 2025
• Best Storytelling in Digital Campaigns - Fu Tech Summit & Awards 2025
• Most Effective Email Campaigns - Maddies’25

2026

• E4M Indian Marketing Awards 2026
• India Digital Awards 2026

Major events and milestones

• 1995: Received the approval to act as the asset management company to the Reliance Mutual Fund, then known as Reliance Capital Mutual Fund.
  
• 1995: Reliance Growth Fund and Reliance Vision Fund schemes launched by the Reliance Mutual Fund, with the company acting as the asset management company.
  
• 2004: Commenced portfolio management services.
  
• 2004: Commenced offshore operations in Mauritius by setting up a wholly owned subsidiary, Reliance Asset Management (Mauritius) Limited.
  
• 2005: Commenced offshore operations in Singapore by setting up a wholly owned subsidiary, Reliance Asset Management (Singapore) Pte Limited.
  
• 2008: Executed a contract to provide discretionary portfolio management services to the Employees’ Provident Fund Organisation (acting through its Central Board of Trustees).
  
• 2012: Received the first tranche of investment from Nippon Life.
  
• 2014: The company’s subsidiary, Reliance AIF Management Company Limited, appointed as the ‘manager’ to the Reliance Capital AIF Trust.
  
• 2014: Reliance Japan Equity Fund, a Japan focused open-ended diversified equity scheme launched by Reliance Mutual Fund, with the company acting as the asset management company.
  
• 2015: Entered into an Investor Advisory Agreement with Samsung Asset Management (Hong Kong) Limited.
  
• 2015: Equity-oriented Retirement Fund launched by Reliance Mutual Fund, with the company acting as the asset management company.
  
• 2015: QAAUM (Reliance Mutual Fund) crossed Rs 1,500,000 million.
  
• 2016: Acquired the asset management rights of 12 schemes being managed by Goldman Sachs Asset Management (India) Private Limited.
  
• 2016: Launched the ‘Simply Save’ app and Instant Redemption facility.
  
• 2016: Executed a contract to provide discretionary portfolio management services to the Coal Mines Provident Fund Organization (acting through its Board of Trustees).
  
• 2016: The company’s subsidiary, Reliance AIF Management Company Limited, appointed as the ‘manager’ to the Reliance Event Opportunities Trust.
  
• 2017: QAAUM (Reliance Mutual Fund) crossed Rs 2,000,000 million.
  
• 2018: Focused approach on SIPs resulting in 2.5X growth enabling long term assets.
  
• 2019: Company inks Strategic Alliances to fortify its Digital Distribution
  
• 2019: Nippon Life Insurance (NLI), Japan’s leading private life insurer and its partner since 2012, became the principal shareholder in the company.
  
• 2020: Successfully completed the New Fund Offer (NFO) of Nippon India Multi Asset Fund.
• 2021: Cathay SITE (Securities Investment Trust) the largest Asset Manager in Taiwan, signed a Letter of Intent (LoI) for an exclusive strategic collaboration with NAM India.
• 2022: NAM India has been granted approval by International Financial Services Centres Authority (IFSCA) to carry out Portfolio Management Services through a branch office in International Financial Services Centre (IFSC) in India.
• 2022: Nippon Life India Asset Management (Singapore) collaborated with DWS to launch a European-listed Indian Government Bond ETF.
• 2023: NAM India launched Nippon India Innovation Fund (An open-ended equity scheme investing in innovation theme).
• 2025: NAM India received approval from Board of Directors to enter into a strategic collaboration with DWS Group GmbH & Co. KGaA (DWS). 
• 2026: AUM crosses Rs 60K crore mark.