Nityas Gems & Jewellery was originally incorporated as ‘Nityas Gems and Jewellery Private Limited’, a private limited company, on April 26, 2022. The name of the company was subsequently changed to ‘Nityas Gems and Jewellery Limited’ upon conversion of the company from a private limited to a public limited company pursuant to a Board resolution passed at their meeting held on May 20, 2025 and the shareholders’ resolution passed at their meeting held on May 24, 2025.
The company is engaged in the design, manufacturing and sale of lab-grown diamond studded gold jewellery in India, operating through an integrated business model comprising business-to-business (B2B) manufacturing and distribution to jewellery retailers, supporting their inventory and design requirements; and business-to-consumer (D2C) omnichannel retail operations through its subsidiary, Ayaani Diamonds and Jewellery Private Limited (Ayaani). Its operations span multiple stages of the jewellery value chain, including procurement and management of raw materials, product design, manufacturing, quality control, distribution, branded retail and direct-to-consumer sales.
It offers a range of lab-grown diamond studded gold jewellery products across categories such as rings, earrings, pendants, bracelets, mangalsutras, nose pins, necklaces, cufflings and bangles, across daily wear, occasion-based, men’s jewellery and customized segments. While its product portfolio spans multiple price points and categories, the company has strategically focused on the lightweight, affordable lab grown diamond-studded gold jewellery segment which caters to the growing demand for affordable luxury and daily-wear jewellery particularly among younger consumers.
Business area of the company
The company is engaged in the design, manufacturing and sale of lab-grown diamond studded gold jewellery in India, operating through an integrated business model comprising business-to-business (B2B) manufacturing and distribution to jewellery retailers, supporting their inventory and design requirements; and business-to-consumer (D2C) omnichannel retail operations through its subsidiary, Ayaani Diamonds and Jewellery Private Limited (Ayaani).
Products of the company
- Rings
- Nose pin
- Necklaces
- Bangles
- Bracelet
- Cufflinks
- Pendant
- Mangalsutra
- Earrings
Awards, accreditations and recognition
- 2024: Awarded the IIJS Prime Exhibitor for the Year 2023-2024 by GJEPC in recognition of its outstanding participation and contribution as an exhibitor.
History and milestones
- 2022: Incorporated as Nityas Gems and Jewellery Private Limited.
- 2024: Incorporated a Subsidiary Company named Ratna LGD Private Limited.
- 2025: Conversion of a private company into public limited company and the name of the company changed from ‘Nityas Gems and Jewellery Private Limited’ to ‘Nityas Gems and Jewellery Limited’.
- 2025: Acquisition of 50.04% stake in Ayaani Diamonds and Jewellery Private Limited (ADJPL).