FSN E-Commerce Ventures (Nykaa) is a digitally native consumer technology platform, delivering a content-led, lifestyle retail experience to consumers. Since its incorporation in 2012, it has invested both capital and creative energy towards designing a differentiated journey of brand discovery for its consumers. It has a diverse portfolio of beauty, personal care and fashion products, including its owned brand products manufactured by it. As a result, it has established itself not only as a lifestyle retail platform, but also as a consumer brand. It also offers consumers an Omnichannel experience with an endeavor to cater to the consumers’ preferences and convenience.  

The company’s lifestyle portfolio spans across beauty, personal care and fashion products. Consumers have different journeys for different lifestyle needs, and this has led it to build business vertical-specific mobile applications, websites and physical stores. These independent channels allow it to tailor its content and curation optimally for the convenience of consumers and to cater to the different consumer journeys that exist in these business verticals.

• Nykaa: Beauty and personal care
  
• Nykaa Fashion: Apparel and accessories
  

Business area of the company

The company is a digitally native consumer technology platform, delivering a content-led, lifestyle retail experience to consumers. The company has a diverse portfolio of beauty, personal care and fashion products, including its owned brand products manufactured by it.

Key awards, accreditations or recognitions

• 2017: Nykaa.com was awarded the Health & Beauty Retailer of the Year Award at the Star Retailer Awards.
  
• 2018: Nykaa was awarded the Best use of Intelligent Content (Digital Presence). Award at the Content Marketing Summit and Awards
• 2018: Nykaa Network was awarded the Best Launch of the Year Award at the Content Marketing Summit and Awards.
• 2018: Nykaa Beauty Book was awarded the Best In-House Magazine Award by ET Now Star of the Industry Awards for Excellence In Branding & Marketing.
• 2018: Nykaa Network was awarded the Best Launch of the Year Award by ET Now Star of the Industry Awards for Excellence In Branding & Marketing.
• 2019: Nykaa was awarded the Best use of Content to Commerce Award at the Content Marketing Summit Asia.
• 2019: Nykaa.com was awarded the Best use of Omni-Channel Content Award at the Content Marketing Summit Asia.
• 2019: Nykaa.com was awarded the Best Omni-Channel Content Strategy Award by National Awards for Marketing Excellence.
• 2019: Nykaa was awarded the Best use of Intelligent Content (Digital Presence) Award by the Content Marketing Summit and Awards.
• 2019: Nykaa was awarded the Most Innovative Content Distribution Strategy Award at the Content Marketing Summit and Awards.
• 2020: Nykaa was awarded the Retailer of the Year (Beauty, Wellness & Fitness) Award by ET Now Global Awards for Retail Excellence.
• 2020: Nykaa was awarded the IBG Annual Business Excellence Awards in the “Startup” category by the India Business Group.
• 2020: Nykaa was awarded the Special Jury Recommendation - The Disruptors Award by CNBC-TV18's India Business Leaders Awards.
  
• 2023: Times Group’s Promising Brands 2023
• 2023: IReC Awards: D2C Brand of the Year (Kay Beauty)
• 2024: LinkedIn’s list of Top Companies 2024: The 15 workplaces in India to grow your career
• 2024: VCCircleAwards2024: Consumer Company of the Year Award
• 2024: India's Fastest Growing Brands 2023-24
• 2024: IAMAI Leadership Awards – Marketer of the Year
• 2024: LinkedIn Top Companies 2024 – India (ranked 24)
• 2024: ETRetail eDNA Awards – D2C Brand of the Year & Best Body Positivity Campaign
• 2024: ETNOW Supply Chain Management Awards 2024
• 2024: IRCA Awards – Recognition for Nykaa Fashion & Kay Beauty
• 2025: AIF Annual Gala (NY) – Corporate & Philanthropic Leadership + STEM Partnership Announcement
• 2025: Free Press Journal Annual Report Awards – Platform Retailing
• 2025: The Times Group Best Organisations for Women (BOW) 2025
• 2025: LinkedIn Top Companies 2025 – India (ranked 25)
• 2025: Top Supply Chain and Logistics Awards 2025
• 2025: WOW Workplace Award
• 2025: ET Retail – Lifetime Achievement Award
• 2025: ET Retail – Marketing Award (for meme marketing)
• 2025: ExpressAWE 2025 – Woman Entrepreneur of the Year

Major events and milestones

• 2012: Incorporation of FSN E-Commerce Ventures Private Limited.
  
• 2014: Opened its first physical store at T3 International Airport, New Delhi.
  
• 2015: Hosted the Nykaa.com Femina Beauty Awards.
  
• 2015: Launched makeup and beauty accessories brand ‘Nykaa Cosmetics’.
  
• 2016: Estee Lauder launched on Nykaa’s platform.
  
• 2016: Launched naturally derived ingredients focused skincare brand ‘Nykaa Naturals’.
  
• 2018: Huda Beauty launched exclusively on Nykaa for the first time in India.
  
• 2018: Launched ‘Nykaa Fashion’ as curated and managed marketplace.
  
• 2018: Entered into an agreement with Katrina Kaif to launch “Kay Beauty”
  
• 2019: Launched beauty range ‘Masaba by Nykaa’ in collaboration with Masaba Gupta.
  
• 2019: Collaborated with Vogue India to present ‘The Vogue x Nykaa Fashion: Power List 2019’.
  
• 2019: Acquired the clothing brand ‘20 Dresses’.
  
• 2020: Launched own intimate wear brand ‘Nykd by Nykaa’.
  
• 2020: Charlotte Tilbury launched exclusively on Nykaa.2021: Opened Nykaa Fashion Store in Ambience Mall, New Delhi.
  
• 2021: Acquired the jewellery brand ‘Pipa Bella’.
  
• 2021: Launched first MBO store for Nykaa Fashion.
  
• 2021: Launched ‘The Global Store’.
  
• 2021: Acquired skincare brand, ‘Dot & Key’.
  
• 2022: Launched Luxe Store in Trivandrum
• 2022: Launched contemporary ethnic-wear brand ‘Likha’
• 2022: Launched ‘Superstore by Nykaa’- a tech-forward, direct-to-retail distribution business for the Indian retailer ecosystem.
• 2022: Partnered with Aveda, the global leader in prestige hair care to launch Aveda X Nykaa. 
• 2022: Entered into partnership with Earth Rhythm.
• 2022: Roped in Bhumi Pednekar as brand ambassador for Nykd.
• 2022: Nykaa Fashion launched first underwear and athleisure brand for men ‘GLOOT’.
• 2022: Entered into partnership with the Estee Lauder Companies (ELC) to launch BEAUTY&YOU India.
• 2022: Incorporated a Subsidiary Company in the name of 'Nykaa Foundation' under Section 8 of the Companies Act, 2013.
• 2022: Nykd by Nykaa, the lingerie and athleisure brand from Nykaa Fashion, has opened doors to its first-ever stand-alone, physical retail space in New Delhi’s Rajouri Garden.
• 2022: Actress Priyanka Chopra Jonas entered into partnership with FSN E-Commerce Ventures, which operates under Nykaa brand, to launch her haircare brand Anomaly in India.
• 2022: The Indian Institute of Management Ahmedabad (IIMA) signed an agreement with FSN E-Commerce Ventures (Nykaa), to set up the ‘Nykaa Chair in Consumer Technology’.
• 2022: Roped in Janhvi kapoor as brand ambassador for Nykaa Fashion.
• 2023: Launched Nyveda - a new Ayurvedic beauty and wellness brand, marking the company's foray into this trusted Indian science of holistic wellbeing.
• 2023: Acquired stake in FSN International.
• 2023: FSN E-Commerce Ventures and Foot Locker, Inc., the New York-based specialty athletic retailer, have signed long-term licensing agreement.
• 2024: Inaugurated first Nysaa store in the GCC region at City Centre Mirdif, Dubai in collaboration with Apparel Group.
• 2024: The company’s step-down subsidiary -- Nessa International Holdings incorporated a new Wholly Owned Subsidiary in Qatar by the name ‘Nysaa Cosmetics Trading’.
• 2024: The company’s stepdown subsidiary -- Nessa International Holdings incorporated a new Wholly Owned Subsidiary in Jebel Ali Free Zone, Dubai, United Arab Emirates by the name ‘Nysaa Distribution FZE. 
• 2025: Incorporated a new wholly owned subsidiary by the name ‘Nykaa Essentials’.
• 2026: Collaborated with OpenAI to introduce artificial intelligence-driven shopping experiences and make its catalogue directly accessible to users through ChatGPT.