PC Jeweller started operations in April 2005 with one showroom at Karol Bagh, New Delhi and is today one of the fastest growing jewellery retail chain. Since its inception, the company has been a pioneer in designs as every product is crafted to a standard of perfection. Whether it is elaborate wedding jewellery or affordable wearables, PC Jeweller has fashioned exceptional designs with unmatched quality. Over time, timeless treasures from PC Jeweller have helped intimate moments become lifetime memories.

Company’s business model consists of setting up large format, stand alone showrooms at high street locations. Its stores stock a wide range of jewellery across all price points, with an increasing focus on diamond jewellery. The company sells only hallmarked jewellery and certified diamond jewellery. This assurance on quality and purity along with transparent and customer friendly policies have enabled PCJ to become an established and trusted brand name in a short time span.

Business area of the company

The Company is one of the leading jewellery companies in India in the organized retail sector. The Company’s businesses include the manufacture, retail and export of jewellery. It offers a wide range of products including 100% hallmarked gold jewellery, Certified diamond jewellery and other jewellery including silver articles, with a focus on diamond jewellery and jewellery for weddings.

Products

• Diamond jewellery
  
• Gold jewellery
  
• Gemstone jewellery
  
• Silver diamond jewellery
  
• Silver jewellery & articles

Awards

2013-14:

• ‘Century International Gold Quality Era Award’ in the realm of customer satisfaction, leadership, strategic planning and benchmarking as established in the QC100 TQM system, by BID, Business Initiative Directions, Spain;
  
• ‘Precious Metal Jewellery Plain (Large)’ award at the 40th Indian Gem and Jewellery Awards;
  
• ‘Regional Retail Chain of the Year’ at 9th Annual Gemfields & Nazraana Retail Jeweller India Awards 2013

2016-17:

• First ranking in the category of Precious Metal Jewellery Plain - Large for the year 2015-16 by the Gem & Jewellery Export Promotion Council.
  
• First ranking in the category of Highest Taxpayer Company (Rest of Gems & Jewellery items) for the year 2015-16 by the Gem & Jewellery Export Promotion Council.
  
• Gold Trophy in Reader’s digest Trust Brands 2016.
  
• Gold Trophy in Northern Region Export Excellence Awards for Outstanding Export Performance in the category of Star Export House - MSME by Federation of Indian Export Organisations.

Milestones

• 2005-06: PC Jeweller opens doors to its first showroom in Karol Bagh with emphasis on wedding jewellery.
  
• 2007-08: Opens 2 more retail showrooms and ventures into export operations.
  
• 2008-09: With a total 5 showrooms driving sales, PC Jeweller upgrades its manufacturing facility.
  
• 2009-10: PC Jeweller gains more ground as five more sprawling showrooms are inaugurated while a new manufacturing facility is set up at Dehradun.
  
• 2010-11: The Company makes massive headway as seven new showrooms are established a new state-of-the-art manufacturing facility is set up in Noida, Uttar Pradesh.
  
• 2011-12: Seven more showrooms expands reach. PC Jeweller makes a mark on the Indian Stock Exchange.  2012-13: A total of 12 new showrooms cements PC Jeweller’s footprint on the Indian jewellery market.
  
• 2013-14: A total of 5 new showrooms added. It now occupies a total retail space of 2,50,000 sq. ft.
  
• 2014-15: PC Jeweller launches WearYourShine.com, their online retail store.
• 2015-16: After touching the awesome 50 store milestone, PC Jeweller continues its growth journey by launching 60th showroom in Udaipur
  
• 2016-17: PC Jeweller continues its expansion journey by opening its 75th showroom at Alwar, Rajasthan
  
• 2017-18: PC Jeweller continues its expansion journey by opening its 93rd showroom at Basheerbagh, Hyderabad (Telangana)
  
• 2018-19: PC Jeweller continues its expansion journey by opening its 96th showroom at Rewa, Madhya Pradesh