Purple Style Labs was incorporated as ‘Purple Style Labs Private Limited’ at Mumbai, Maharashtra as a private limited company on August 6, 2015. Subsequently, the company was converted to a public limited company and the name of the company changed to ‘Purple Style Labs Limited’ pursuant to a Board resolution dated October 23, 2023 and Shareholders’ resolution dated November 21, 2023.
The company’s primary business is modelled around retail of apparel, jewellery, accessories and other lifestyle products of various designer brands, providing a one stop solution to all shopping and styling needs of customers under the brand name, Pernia’s Pop-Up Shop through its online presence and physical stores in the name and style of Pernia’s Pop-Up Studio. It also owns and operates apparel and lifestyle brands and provides technical and other value-added services to third party designer/ fashion brands.
As a discovery platform with a curated assortment of luxury Designer Brands, the company provides customers with collections of Indian luxury Designer Brands across a range of product categories, which can be accessed at its Experience Centers as well as online. A key feature of its Experience Centers is the availability of in-store stylists who provide personalized styling advice and assistance. Further, it offers Indian luxury Designer Brands visibility and access to a large, global customer base, while providing control over brand image and pricing integrity.
Business area of the company
The company’s primary business is modelled around retail of apparel, jewellery, accessories and other lifestyle products of various designer brands, providing a one stop solution to all shopping and styling needs of customers under the brand name, Pernia’s Pop-Up Shop through its online presence and physical stores in the name and style of Pernia’s Pop-Up Studio. It also owns and operates apparel and lifestyle brands and provides technical and other value-added services to third party designer/ fashion brands.
Products of the company
Womenswear
- Sharara Sets
- Anarkalis
- Dresses
- Lehengas
- Kurta sets
- Sarees
Menswear
- Sherwanis
- Kurta sets
- Indo-Western
- Shirts
Kidswear
- Lehengas
- Kurta sets
- Gowns
- Nehru Jackets
- Sherwani
- Blazer sets
Other
- Necklaces
- Earrings
- Bangles
- Maangtika
- Rings
- Bags
- Footwear
Awards, accreditations and recognition
- 2023: Featured in Financial Times – Statista ranking of 500 High Growth Companies Asia-Pacific, 2023 in the top 100 fastest growing businesses in the region.
- 2024: Featured in Financial Times – Statista ranking of 500 High Growth Companies Asia-Pacific, 2024 in the top 100 fastest growing businesses in the region.
- 2025: Featured in Financial Times – Statista ranking of 500 High Growth Companies Asia-Pacific, 2025 in the top 100 fastest growing businesses in the region.
- 2026: Featured in Financial Times – Statista ranking of 500 High Growth Companies Asia-Pacific, 2026 in the top 250 fastest growing businesses in the region.
History and milestones
- 2018: Acquired the assets pertaining to the brand, ‘Pernia’s Pop-Up Shop’.
- 2018: Opened an Experience Center in Juhu, Mumbai, Maharashtra.
- 2019: Opened an offshore Experience Center in London, United Kingdom.
- 2020: Entered into an agreement with Retreat N Style India Private Limited for the acquisition of the intellectual property of the brand ‘Wendell Rodricks’, its archives etc.
- 2021: Entered into an agreement with Hemant Trivedi for the acquisition of the design library, archives, intellectual property, and associated goodwill of the brand ‘Hemant Trevedi’.
- 2022: Opened a Large Format Experience Center in Mehrauli, Delhi.
- 2023: Opened a Large Format Experience Center in Hyderabad, Telangana.
- 2024: The company crossed the Rs 5,000 million revenue mark.
- 2025: Opened two Large Format Experience Centers at South Extension, Delhi and Fort, Mumbai.
- 2026: Opened two Large Format Experience Centers in New York, United States and Linking Road, Mumbai.