PB Fintech has built India’s largest online platform for insurance and lending products leveraging the power of technology, data and innovation. It provides convenient access to insurance, credit and other financial products and aim to create awareness amongst Indian households about the financial impact of death, disease and damage. Through its consumer-centric approach, it seeks to enable online research-based purchases of insurance and lending products and increase transparency, which enables consumers to make informed choices. It also facilitates its Insurer and Lending Partners in the financial services industry to innovate and design customised products for Consumers leveraging its extensive data insights and data analytics capabilities. The company launched Policybazaar, its flagship platform, in 2008 to respond to Consumers’ need for more awareness, choice and transparency and create a consumer-pull based, provider-neutral model for insurance distribution.

The company primarily generate revenues from the following sources: (i) for its Policybazaar business, from insurance commission that it receive from its Insurer Partners, and additional services that it provide to Insurer Partners such as telemarketing and other services relating to sales and post-sales services, account management, premium collection and various other services, (ii) for its Paisabazaar business, from the commission that it receive from its Lending Partners, credit advisory and related services that it provide to its Consumers or Lending Partners, and marketing services that it provide to financial services partners and other third parties, and (iii) for the Company, from providing online marketing, consulting and technology services to Insurer and Lending Partners.

Business area of the company

The company is an integrated online marketing and consulting company and is in the business of rendering online marketing and information technology consulting/support services largely for the financial service industry, including insurance. The company provides convenient access to insurance, credit, and other financial products and aims to create awareness in India about the financial impact of death, disease, and damage.

Product offerings

• Protection solutions: Health Insurance, Term Insurance, and other protective covers.
• Compliance-led products: Motor Insurance, Travel Insurance, and mandatory covers.
• Child education planning, pensions, savings & investment options: A suite of products for long-term financial growth and security.

Awards and Accreditations:

Paisabazaar

• 2017: ‘Best Digital Platform for Credit Cards’ at the Economic Times cards and Payment Summit
• 2017: ‘Best Customer Experience Innovation in Fintech’ by Moneytech Awards.
• 2017: ‘Startup of the Year’ by Moneytech Awards.
• 2018: Economic Times’ Most Promising Brand.
• 2018: ‘Best Fintech Startup 2018’ at the Drivers of Digital Awards.
• 2019: ‘Most Innovative Lending Startup’ by India Fintech Forum.
• 2021: Outstanding Crisis Finance Innovation 2021 (Asia Pacific) Award by Global Finance Magazine.
• 2021: Payment and Fintech Award for Excellence in Consumer Lending at the India Digital Awards, organized by the Internet and Mobile Association of India.
• 2021: Digital Lending Award at the Fintech India Innovation Awards.
• 2022: Best Fintech Consumer Lender at India Fintech Awards.
• 2022: Best Content In A Youtube Campaign At India Content Leadership Awards.
• 2022: Best Content In An Online PR Campaign At India Content Leadership Awards.
• 2022: Best PR Campaign At Master Of Modern Marketing Awards.
• 2023: Best Lending Fintech at Bharat Fintech Awards.
• 2023: GOLD for Online Video at Digital Crest Awards, Campaign India.
• 2023: BRONZE for Viral Marketing Campaign at Digital Crest Awards, Campaign India.
• 2023: MERIT AWARD for Audio Video Digital at The Abbys, Goafest.
• 2023: MERIT AWARD for Best Use of Music at The Abbys, Goafest.
• 2024: Paisabazaar was honored at the Brand Storyz by afaqs! awards, winning across multiple categories for its impactful brand efforts.

• 2018: ‘Best Fintech Marketing Campaign’ award by the ‘India Fintech Forum’ at the India FinTech Awards (IFTA) 2018.
• 2018: ‘Ecomonic Times Best Brands - Insuretech’ award by Economic Times.
• 2019: Certification for ‘Great Place to Work’ received by Policybazaar.
• 2019: ‘Insurtech of the Year’ award at the 23rd Asia Insurance Industry Awards.
• 2020: ‘FE Best Banks’ award in the Fintech category by Financial Express.
• 2021: ‘Communications Team of the year’ award at the Kaleido Awards
• 2021: ‘Best Insurtech of the year’ award at the Business Leader of the Year awards presented by World Leadership Congress and Awards.
• 2022: Successful use of technology - PB Meet (Bronze) at  ACEF.
• 2022: Best customer service initiative (Gold) at Transformance.
• 2022: Best Customer Experience Initiative’ at InsureNext Awards.
• 2022: Best use of technology in Fintech - PB Meet at India Digital Awards.
• 2022: Best in-house comms team (Silver) at IPRCCA.
• 2023: Best use of influencers for PB Paap vs Ghor Paap at IMA.
• 2023: Best Pivot Initiative for PB Pay as You Drive at IMA
• 2023: Best use of TV for Life ka U Turn at IMA
• 2023: Best TV Ad for PB Paap vs Ghor Paap at Prime Time Awards
• 2023: Best Integrated TV campaign for PB Paap vs Ghor Paap at Prime Time Awards.
• 2024: Best Fintech Campaign for Women Term Insurance Campaign at Stakes 2024.
• 2024: Best Customer Experience Campaign of the Year for PB Advantage at The Great India Corporate Communications Summit 2024.
• 2024: Best Insurtech at FICCI PICUP awards 2024.
• 2024: Best Insurtech & best CEO at BW Festival of Fintech 2024.
• 2024: Best Launch or Relaunch Of A Product for 'PB Claims ka Superhero' at E4M Health and Wellness Awards 2024.
• 2024: Best Use of Brand Awareness for 'Har Family Hogi Insured' at E4M Health and Wellness Awards 2024.

Milestone:

• 2008: Incorporation of the Company.
• 2008: Investment of $4 million by Info Edge in the Company.
• 2010: Commencement of health insurance related activities.
• 2012: Registration of one of the subsidiaries of the Company as an insurance web aggregator with the IRDAI.
• 2015: Registration of Paisabazaar as a investment adviser with SEBI.
• 2018: Built an in-house actuarial analytics team in respect of retail customer sales.
• 2018: Reached the $1 billion valuation mark with Series F investment.
• 2018: Commencement of operations in the United Arab Emirates by PFFL.
• 2021: Registration of Policybazaar as an insurance broker with IRDAI.
• 2022: PB Fintech’s platform reaches $1.1 billion annualized loan disbursal rate.
• 2022: PB Fintech’s platform launches ‘Paisa on Demand’ with RBL Bank.
• 2022: PB Fintech’s platform ties up with insurance companies to launch ‘Zero Cost Term plan’.
• 2023: PB Fintech makes further investment of Rs 350 crore in Policybazaar Insurance Brokers.
• 2023: PB Fintech’s arm -- PB Financial Account Aggregators gets RBI’s in- principle nod to set up business of account aggregator.
• 2024: PB Fintech incorporates wholly-owned subsidiary.
• 2025: PB Fintech’s arm -- PB Pay gets nod from RBI to operate as Online Payment Aggregator.
• 2025: PB Fintech incorporates new step-down subsidiary in Dubai.