The company was incorporated as ‘Manthan Agrocom Private Limited’ at Mumbai as a private limited company under the Companies Act, 2013, pursuant to a certificate of incorporation dated October 20, 2015, issued by the RoC. Subsequently, the name of the company was changed from ‘Manthan Agrocom Private Limited’ to ‘Proventus Agrocom Private Limited’ and a fresh certificate of incorporation issued by RoC recording the change in name was issued on December 14, 2015. Subsequently, the company was converted to a public limited company and the name of the company changed to ‘Proventus Agrocom Limited’ and a fresh certificate of incorporation dated March 21, 2023 was issued by the RoC.
The company is an integrated health food brand with its presence in entire range of dry fruits, nuts, seeds and berries and healthy snacking products across the value chain. Its approach in the space focuses on diversifying across the baskets and intensifying its presence across the value chain; in the end, being a ‘one-stop shop’ for its consumers. The motto of Proventus is to create expertise in healthy food products and build the revenue stream by moving across the value chain from origination to distribution and creating an integrated business model-from arm to homes. The fundamental cornerstone of its approach is to capture the demand and supply stream by developing a stable base of sourcing and distribution.
There is a large vacuum in the ‘healthy snacking’ space in India especially in the dry fruits, nuts, seeds and berries category. As consumer preference gravitates towards better quality branded produce, they are looking for a trustworthy brand offering innovative products from natural to flavour augmented healthy snacks - this is where ‘ProV’ is positioned with its wide range of healthy snacks in the dry fruits, nuts, seeds and berries category. With its pan-India distribution and easy availability, ProV aims to be THE brand consumers think of whenever they want to buy nuts or dry fruits.
Business area of the company
The company is an integrated health food brand with its presence in entire range of dry fruits, nuts, seeds and berries and healthy snacking products across the value chain.
Products of the company
- Almonds
- Pistachios
- Cashews
- Walnuts
- Raisins
- Trail mix
- Other Dry Fruits, Nuts, Seeds & Berries
Awards, accreditations or recognition
- 2022: FSSC 22000 certification AEO Certification 10 best packaged foods startups 2022 - by silicon India startup city.
History and milestones
- 2017: Forayed into retail consumer segment by introduction of the brand ProV.
- 2021: Crossed packing capacity of 40,000 pouches a day in ProV Foods.
- 2022: Crossed packing capacity of 60,000 pouches a day in ProV Foods.
- 2022: Crossed more than 100 SKU for ProV Foods.
- 2022: Introduced ProV mini, a Rs 30 category snack pack.
- 2022: Agreement entered into with Sanjeev Kapoor and KS Narayanan for endorsement, advertisement and promotions of and providing services in relation to the brand, products and ProV Foods.