Prudent Corporate Advisory Services was incorporated on June 4, 2003, as ‘Prudent Corporate Advisory Services Limited’, a public limited company under the Companies Act, 1956, pursuant to a certificate of incorporation issued by the Registrar of Companies, Gujarat at Ahmedabad. The company commenced its operations pursuant to a certificate for commencement of business dated June 20, 2003, issued by the RoC.

Prudent Corporate Advisory Services is an independent retail wealth management services group in India and is amongst the top mutual fund distributors in terms of average assets under management (AAUM) and commission received. It offer a technology enabled, comprehensive investment and financial services platform with end-to-end solutions critical for financial products distribution and presence across both online and offline channels. With the company’s focus on providing technologically driven solutions, it offer digital wealth management (DWM) solutions through its platforms, namely, FundzBazar, PrudentConnect, Policyworld, WiseBasket, Prubazar and CreditBasket. It also distribute life and general insurance products in India through its wholly owned subsidiary, Gennext.

Business area of the company

The company provides retail wealth management services. The company offers Mutual Fund products, Life and General Insurance solutions, Stock Broking services, SIP with Insurance, Gold Accumulation Plan, Asset Allocation, and Trading platforms.

Key Awards, Accreditations and Recognition

• 2009: Award for the Best Performing Regional Financial Advisor – (West) by UTI Mutual Fund and CNBC-TV18 at the Financial Advisor Awards 08-09.
  
• 2010: Award for the Best Performing Regional Financial Advisor (West) by UTI Mutual Fund and CNBCTV18 at the Financial Advisor Awards 2010.
  
• 2012: Award for the Best Performing Regional Financial Advisor (West) by UTI Mutual Fund and CNBCTV18 at the Financial Advisor Awards 2012.
  
• 2013: Award for the Best Performing Regional Financial Advisor – (West) by UTI Mutual Fund and CNBC-TV18 at the Financial Advisor Awards 2012-13.
  
• 2014: Award for the Best Performing Regional Financial Advisor – (West) by UTI Mutual Fund and CNBC-TV18 at the Financial Advisor Awards 2013-14.
  
• 2020: You & I Excellence Award 2020 for Highest Overall AUM National Distributor by Kotak Mutual Fund.
  

Major events and milestones:

• 2000: Started offering financial services in the name ‘Prudent Fund Manager’.
  
• 2003: Incorporation of the Company.
  
• 2003: Obtained ARN to provide Mutual Fund Distribution services.
  
• 2006: Launched Partner Network.
  
• 2010: Launched Property Advisory /Distribution services.
  
• 2016: Obtained SEBI RIA license to provide Investment Advisory services.
  
• 2016: Obtained the PFRDA Point of Presence license for NPS Distribution.
  
• 2016: Launched Fundzbazar platform (www.fundzbazar.com).
  
• 2017: Launched NPS on Fundzbazar.
  
• 2017: Obtained RERA Real Estate Agent License in Gujarat.
  
• 2017: Obtained RERA Real Estate Agent License in Maharashtra.
  
• 2017: Launched Online paperless empanelment for Mutual Fund Distributors
  
• 2017: Crossed an AUM of Rs 100,000 million.
  
• 2018: Launched Fundzbot on Fundzbazar.
  
• 2019: Launched Prudent Private Wealth.
  
• 2019: Launched fixed income investment options (bond investing) on Fundzbazar.
  
• 2019: Crossed an AUM of Rs 200,000 million.
  
• 2020: Launched Creditbasket (www.creditbasket.com).
  
• 2020: Obtained registration from SEBI to act as a stock broker under the SEBI Stock Brokers Regulations.
  
• 2021: Launched stock broking on Fundzbazar.
  
• 2021: Launched LakshMe - A CSR intiative (www.lakshme.com).
  
• 2021: Obtained RERA Real Estate Agent License in Karnataka.
  
• 2021: Crossed an AUM of Rs 300,000 million.