The company is well known and trusted jewellery retailer having showroom on Palace Road, Rajkot, the main market for buying Jewellery. The company primarily sells gold jewellery and diamond studded Jewellery. The design and manufacture of its products is done either in house or by third parties on job work basis. The company’s products have presence across different price points to cater to all customers across high-end, mid-market and value market segments.