Radico Khaitan (RKL), formerly known as Rampur Distillery, stands as one of the oldest and largest alcohol manufacturing companies in India. Established in 1943, RKL began as a bulk spirits supplier and has since evolved into a leading producer of branded liquor in India, known for its innovation, quality, and craftsmanship. With years of expertise in distillation, Radico Khaitan has transformed from a contract distiller into one of the top alcohol brands in India. The company’s journey took a defining turn in 1998 with the launch of 8PM Whisky, marking its foray into creating its own best Indian liquor brands.

Recognised as one of the most respected liquor manufacturing companies in India, Radico Khaitan’s in-house innovation, R&D capabilities, and deep understanding of consumer preferences have helped it create premium alcohol brands that resonate with Indian and international audiences alike. Many of its products are also regarded as expensive alcohol brands in India, representing excellence in craftsmanship and quality. The company is one of the largest suppliers of branded liquor in India to the Canteen Stores Department (CSD) and exports to various countries worldwide.

Business area of the company

The company is one of India’s oldest and largest Indian Made Foreign Liquor (IMFL) manufacturing companies, with a portfolio of award-winning brands spanning whisky, vodka, gin, brandy, rum and now, liqueurs. A pioneer in innovation-led premiumisation, it caters to both domestic and global markets with offerings that seamlessly blend heritage and craftsmanship.

Brands of the company 

International

• Premium Drinks: Rampur Double Cask, Rampur Asava, Rampur Indian Single Malt Whisky, Jaisalmer, Rampur Sherry PX.
• Whisky: 8PM Grain Blended Master’s Reserve, 8PM Fire, 8PM Honey, After Dark, Regal Talons, Whytehall Whisky, Whytehall Fire, Whytehall Honey.
• Rum: Contessa Rum, Contessa Double Choco Rum, Contessa Coffee Rum, Contessa Cola Rum, Contessa White Rum, Afri Bull.
• Brandy: Morpheus Blue XO Premium Brandy, Morpheus XO Brandy, Old Admiral.
• Vodka: Magic Moment Verve, Magic Moments Remix, Magic Moments.

Domestic

• Premium Brands: Rampur Double Cask, Rampur Asava, Jaisalmer, Royal Ranthambore, Magic Moment Dazzle Gold, Magic Moment Dazzle Vanilla.
• Whisky: Royal Ranthambore, 8PM Premium Black Whisky, After Dark, 8PM Whisky.
• Rum: 1965 Premium XXX Rum, 8PM Bermuda Rum, Contessa XXX Rum.
• Brandy: Morpheus Blue XO Premium Brandy, Morpheus XO Brandy, Whytehall Premium Brandy, Old Admiral Brandy.
• Vodka: Magic Moment Verve, Magic Moments, Magic Moment Remix, Magic Moment Dazzle Gold, Magic Moment Dazzle Vanilla.

Defence

• Whisky: After Dark, 8PM Grain Blended Whisky, Whytehall Classic Deluxe Whisky.
• Rum: 1965 Premium XXX Rum, Contessa XXX Rum, 8PM Bermuda Rum, Tropicana.
• Brandy: Morpheus XO Brandy, Old Admiral Brandy.
• Vodka: Magic Moment Verve, Magic Moments Remix, Magic Moments.
• Wine: Carlo Rossi Red, Carlo Rossi White.

Awards

FY2018-19

• Rated as the Best Gin produced out of Asia in 2019 at The Gin Guide Awards, the most respected honour for Gin in the world
  
• Won double Gold Medal at the San Francisco World Spirits Competition in 2017 Whisky Advocate Magazine ranked it among the Top 20 Whiskies of the World at 5th position
  
• Won Gold five times at the Global Monde Selection Awards in the calendar years - 2011, 2015, 2016, 2017 and 2018
  
• Won Gold at the Global Monde Selection Awards in the calendar year 2019
  
• Won Gold twice at the Global Monde Selection Awards in the calendar years - 2018 and 2019
  
• Won Gold at the Global Monde Selection Awards in the calendar year 2019

FY2019-20

• Won Grand Gold at the Global Monde Selection Awards in the calendar year 2020
  
• Rated as the Best Gin produced out of Asia in 2019 at
  
• The Gin Guide Awards, the most respected honour for Gin in the world
  
• Gold Medal by The Fifty Best New York 2020
  
• Scored 95 points in Ultimate Spirits Challenge 2020

• Magic Moments Vodka Ranked 11th largest vodka globally by the Millionaires’ Club, 2021.
• Magic Moments Premium Grain Vodka and Lemon flavour won Gold awards at the Monde Selection, 2021.
• Morpheus XO Brandy Won Gold six times at the Monde Selection Awards in the calendar years – 2011, 2015, 2016, 2017, 2018 and 2021.
• Morpheus Blue XO Premium Brandy won International High Quality Trophy and Gold award (for the third consecutive year) at the Monde Selection, 2021.
• Old Admiral Brandy Ranked as the world’s 2nd largest selling brandy by the Drink International Millionaires’ Club 2021 rankings.

• Rampur Indian Single Malt featured in Jim Murray’s Whisky Bible 2022.
• Rampur Asava ranked 7 among the top 20 whiskeys of the world of 2021 by the Whiskey Advocate Magazine.
• Rampur Asava won the Gold Medal at The Fifty Best awards in 2021.
• Rampur Double Cask received the Gold rating at the Whiskies of the World, 2021.
• Magic Moments Premium Grain Vodka won Gold award for the second consecutive year at the Monde Selection, 2022.
• Lemongrass & Ginger Vodka won Gold award at the Monde Selection, 2022.
• Verve Lemon Lush won Gold for the second consecutive year at the Monde Selection, 2022.

• Rampur Asava featured in Ian Buxton’s “101 Craft and World Whiskies to Try Before you Die”.
• Rampur Asava won Double Gold Medal Winner in Fifty Best World Whisky 2022.
• Contessa Rum ranked 7th largest Rum globally by The Millionaires’ Club, 2023.
• Contessa Rum ranked 8th best-selling Rum by the Spirits Business Brand Champions, 2023.
• Old Admiral Brandy ranked as the world’s 4th largest selling and 3rd fastest growing brandy by the Millionaires’ Club, 2023.
• Old Admiral Brandy ranked 2nd best-selling Brandy globally by The Spirits Business Brand Champions, 2023.

• Verve Lemon Lush won Gold for the three consecutive years at the Monde Selection, 2021, 2022 and 2023, and International High-Quality Trophy.
• Magic Moments Premium Grain Vodka won Gold award for the three consecutive years at the Monde Selection, 2021, 2022 and 2023, and International High Quality Trophy.
• 8PM Premium Black Whisky Won the Gold award (for the fifth consecutive year) at the Monde Selection, 2023.

• Rampur Double Cask won Gold Medal at Eurasia Spirits Drinks 2024.
• Rampur Asava won Gold at London Spirit Competition 2024.
• Jaisalmer Indian Craft Gin won Gold at London Spirit Competition 2024

Milestones

First phase (1943-1996)

• The Rampur Distillery Company was established when it was a part of Khaitan family with a focus on distilling and bottling. The company manufactured high quality spirit for branded players and the armed forces’ canteen stores.
  
• Gained significant experience as manufacturer of spirits and bottler for other companies.
  
• Mr. Abhishek Khaitan, present Managing Director (MD) joined the family business and instilled the idea of creating own brands.

Second phase (1997-2006)

Established platform for the branded journey

• Started the branded IMFL division and launched its first brand, 8PM whisky, becoming a millionaire brand within the first year of its launch.
  
• Launched Old Admiral brandy in the regular category, became one of the leading brands in Canteen Stores Department (CSD).
  
• Achieved sales volume of 10 million cases.
  
• Made investment at the Rampur facility for creating a strong manufacturing platform for IMFL.
  
• Developed a pan-India distribution and sales setup.

Third phase (2006 onwards)

• After creating brands in the high-volume regular categories, launched the first product in the premium category, Magic Moments vodka.
  
• Launched Morpheus super premium brandy; Magic Moments became a millionaire brand.
  
• Launched After Dark, a premium category whisky.
  
• Launched Magic Moments Verve, a superpremium vodka followed by flavours of Verve.
  
• Launched Electra, a premium ready-to-drink vodka-based cocktail.
  
• Launched 1965- The Spirit of Victory premium rum, exclusively in CSD, commemorating India’s victory in the 1965 war; it built an emotional connect with the soldiers and the armed forces.
  
• Launched Rampur Indian single malt luxury whisky.
  
• Launched Regal Talons semi-deluxe whisky.
  
• Launched Pluton Bay Premium rum.
  
• Launched Jaisalmer, a luxury Indian craft gin, 8PM Premium Black whisky, and Morpheus Blue super premium brandy.
  
• Launched newer expressions of Rampur Indian Single Malt - Rampur Sherry PX Finish and Rampur Double Cask.

Products launch timelines

• 1981: Contessa XXX Rum (in CSD)
  
• 1998: 8 PM Whisky
  
• 2002: Old Admiral Brandy
  
• 2004: Whytehall Whisky
  
• 2006: Magic Moments Vodka
  
• 2008: Magic Moments Remix Vodka (Flavoured)
  
• 2009: Morpheus Premium Brandy
  
• 2011: After Dark Fine Grain Whisky
  
• 2012: Magic Moments Verve Vodka
  
• 2013: Morpheus Blue Super Premium Brandy
  
• 2014: Green Apple and Orange Flavours of Magic Moments Verve Vodka
  
• 2015: Magic Moments Electra (Ready to Drink)
  
• 2016: Rampur Indian Single Malt Whisky and Regal Talons Semi Delux Whisky
  
• 2017: Pluton Bay Premium Rum and 1965 The Spirit of Victory Premium Rum
  
• 2018: 8 PM Premium Black Whisky, Jaisalmer Indian Craft Gin and Whytehall Rare Premium Brandy
  
• 2019: Launched select expressions of Rampur Indian Single Malt - Rampur PX Sherry and Rampur Double Cask.
  
• 2022: Radico Khaitan launches ‘Magic Moments Vodka Cocktails’
• 2023: Radico Khaitan launches Magic Moments Remix Pink Vodka
• 2023: Radico Khaitan launches ‘Happiness in a Bottle: A Happily Crafted Gin’.
• 2023: Radico Khaitan unveils Sangam World Malt Whisky at ProWein
• 2024: Radico Khaitan launches Jaisalmer Indian Craft Gin ‘Gold Edition’
• 2024: Radico Khaitan launches Kohinoor Reserve Indian Dark Rum at IAADFS Summit 2024
• 2024: Radico Khaitan launches ‘Spirit of Victory 1999 Pure Malt Whisky’
• 2025: Radico Khaitan launches TRIKAL Indian Single Malt-Eternal Whisky
• 2025: Radico Khaitan launches Magic Moments Flavours of India
• 2025: Radico Khaitan launches vodka brand ‘The Spirit of Kashmyr’
• 2025: Radico Khaitan launches Jamun SpicyMint under Magic Moments Flavours of India.
• 2025: Radico Khaitan launches coffee-infused rum. 
• 2025: Radico Khaitan launches Rampur 1943 Virasat Indian Single Malt.