The company was incorporated as a private limited company with the name of “Venturenet Partners Private Limited” under the Companies Act, 1956 vide certificate of incorporation dated July 30, 2010, issued by Registrar of Companies, Mumbai. Further, the company changed its name from “Venturenet Partners Private Limited” to “Radiowalla Network Private Limited” under Section 21 of Companies Act, 2013 and new certificate of Incorporation was issued by Registrar of Companies, Mumbai dated April 04, 2012. Furthermore, the company was converted into a Public Limited Company in pursuance of a special resolution passed by the members of the company at the Extra Ordinary General Meeting held on November 09, 2023 and the name of the company changed from “Radiowalla Network Private Limited” to “Radiowalla Network Limited” and Registrar of Companies, Mumbai has issued a new certificate of incorporation consequent upon conversion dated December 18, 2023. Thereafter, the shareholders by passing a special resolution in the Extra ordinary General Meeting held on June 29, 2023, has approved the shifting of registered office of the company from the state of Maharashtra to the state of Karnataka and the order from the regional director, Western Region was received on November 16, 2023 pursuant to which INC-22 has been filed by the company and a new certificate of incorporate has been issued by Registrar of Companies, Bangalore.
The company is into the business of customer engagement services which includes in-store radio services (exclusive radio channel for a brand) on subscription model basis, corporate radio (private radio channels for employee engagement in organisation) and advertisement services which includes digital signage solution, content management services and point of purchase advertising to its clients. It exclusively caters to the business-to-business (B2B) sector.
In the realm of In-Store Radio, it furnishes audio services to diverse clients, including malls, retailers, and hospitals, addressing their background audio requirements. It offers background music services, which involve providing a selection of music to enhance the ambient atmosphere of various spaces. It delivers AI-driven playlists of continuously updated music. In the domain of Corporate Radio, the company extends audio services to corporate clients, encompassing both musical and non-musical components. The music facet comprises of a specified background music to enhance the ambient atmosphere of the office places of its clients. The non-musical facet comprises internal communications, announcements, birthday wishes, significant company news, and any other information that the company intends to convey to its employees. Its background music services aim to create a pleasant and customized auditory experience tailored to the specific needs and preferences of its clients and their respective environments.
Under Audio Advertising, it offers programmatic Advertising which is data-driven approach to buying and placing digital advertisements in real-time. Instead of the traditional manual process of ad buying, where human negotiations and manual insertion orders are involved, programmatic advertising relies on algorithms and technology to automate the buying of ad inventory. It allows for precise targeting, efficient use of advertising budgets, and the ability to reach the right audience at the right time. Under Visual Advertising, the company offers Digital out of Home Advertising (DOOH) and Static Branding Opportunities. Digital Out of Home Advertising (DOOH) represents a contemporary advertising approach wherein it deploys digital standees, video walls, LED displays, touch screen kiosks, and commercial-grade monitors for clients and overseeing the management of their content. This dynamic method ensures a modern and engaging visual experience for the audience. In Static Branding Opportunities, it creates a platform for brand visibility and engagement, implementing strategies that involve direct interaction with the target audience. These activities aim to enhance brand recognition and generate valuable leads for its clients.
Business area of the company
The company provides in-store radio services on a subscription model basis, which includes an exclusive radio channel for a brand. It also offers corporate radio services, which provide private radio channels for employee engagement within an organisation. Additionally, the company provides advertisement services such as digital signage solution, content management services, and point of purchase advertising to its clients. Its services are exclusively catered to the business-to-business (B2B) sector. The company provides services directly to other businesses under a Business-to-Business (B2B) model. They have expanded their business into two verticals: Radio Engagement Solutions and Subscription services: and Advertisement Solutions.
Awards & Recognitions:
- The company has been listed as one of the top 10 in-store radio companies globally by ‘Venture Radar’.
- The company won Winner of ‘Indian Content Leadership’ award for the Best Business/Financial Content on Radio & Podcast.
Key events and milestones:
2010: Incorporation of the company.
2012: Change of name of the company from “Venturenet Partners Private Limited” to “Radiowalla Network Private Limited”.
2015: Alteration in Memorandum of Association due to increase in Authorized equity share capital. The Authorized equity Share Capital was increased from existing Rs 50,00,000 to Rs 1,00,00,000.
2023: Alteration in Memorandum of Association due to increase in Authorized equity share capital. The Authorized equity Share Capital was increased from existing Rs 1,00,00,000 to Rs 7,50,00,000
2023: Change in Registered Office of the company from the state of Maharashtra to the state of Karnataka.
2023: Conversion from Private Limited to Public Company and consequently name changed from “Radiowalla Network Private Limited” to “Radiowalla Network Limited”.