RK Swamy Limited was originally incorporated on February 16, 1973, at Madras, India as ‘R. K. Swamy Advertising Associates Private Limited’, a private limited company under the Companies Act, 1956, pursuant to a certificate of incorporation issued by the Registrar of Companies, Tamil Nadu at Madras. Due to strategic investment by BBDO into the Company, the Board of the company approved the change in the name of the company from ‘R. K. Swamy Advertising Associates Private Limited’ to ‘R. K. Swamy BBDO Advertising Private Limited’ by their resolution dated June 30, 1990, which was thereafter approved by the Shareholders of the company through their special resolution dated September 3, 1990 and a fresh certificate of incorporation, under the Companies Act, 1956, was issued by the Registrar of Companies, Tamil Nadu at Madras on September 11, 1990. Afterwards, the Board of the company approved the change in the name of the company from ‘R. K. Swamy BBDO Private Limited’ to ‘R K Swamy Private Limited’ by their resolution dated May 16, 2022, which was thereafter approved by the Shareholders of the Company pursuant to a special resolution dated May 19, 2022, due to the disinvestment of BBDO from the Company and a fresh certificate of incorporation, under the Companies Act, 2013, was issued by the RoC on June 21, 2022. Subsequently, the company was converted into a public limited company under the Companies Act, 2013 and consequently the name of the Company was changed from ‘R K Swamy Private Limited’ to ‘R K Swamy Limited’ pursuant to a resolution passed by the Board of the company on June 16, 2023 and a special resolution passed by the Shareholders of the company on July 3, 2023, and a fresh certificate of incorporation dated July 17, 2023 was issued by the RoC.

The company is one of the leading integrated marketing service groups in India, offering a single-window solution for creative, media, data analytics and market research services. The company offers a comprehensive range of services in the following interrelated and complementary business segments: (i) Integrated Marketing Communications, (ii) Customer Data Analytics and Marketing Technology (Customer Data Analytics and MarTech); and (iii) Full Service Market Research (including customer experience measurement) and Syndicated Studies (Full-Service Market Research). It has a track record of many decades, and has been serving leading companies such as Aditya Birla Sun Life AMC, Cera Sanitaryware, Dr. Reddy’s Laboratories, E.I.D. Parry (India), Havells India, Hawkins Cookers, Himalaya Wellness Company, Hindustan Petroleum Corporation, ICICI Prudential Life Insurance Company, IFB Industries, Mahindra and Mahindra, Oil and Natural Gas Corporation, Royal Enfield (a unit of Eicher Motors), Shriram Finance, Tata Play, Ultratech Cement, and Union Bank of India.

The company is a data driven integrated marketing services provider and all segments of its business use digital initiatives extensively. The company aims to provide the highest levels of professional service to meet the continuous needs of its clients and aims to continue growing its capabilities with an unyielding focus on the needs of its clients. Driven by its clients’ continuous demand for more effective and efficient marketing services, it strives to pursue a contrarian strategy by providing a wide range of advertising and marketing services under a unified management.

Business area of the company

The company is one of the leading integrated marketing service groups in India, offering a single-window solution for creative, media, data analytics and market research services.

Services of the company

• Integrated marketing communications 
• Customer data analytics and MarTech
• Full-Service market research

Awards, accreditations & recognitions

• 2019: Maddys 2019-Category - Packaging.
• 2019: Pepper Awards 2019 -Category -TV single.
• 2019: Pepper Awards 2019OOH Campaign Unpublished.
• 2021: Maddys 2021-Agency of the year.
• 2022: Maddy’s Award 2022 -Agency of the Year (Creative).
• 2023: AFAA-Changemakers for Good- 2023 -Government Category -Department of Financial Services, Ministry of Finance, Government of India.
• 2023: AFAA-Changemakers for Good 2023 -Pan Asia Winner-Government Category-Department of Financial Services, Ministry of Finance, Government of India.

History and milestones

• 1973: Incorporation of the company.
• 1974: Setting up of office in Delhi.
• 1975: Setting up of office in Bombay.
• 1977: Setting up of office in Calcutta.
• 1980: Setting up of office in Bangalore.
• 1989: Setting up of office in Hyderabad.
• 1990: Investment by BBDO in the company.
• 1995: Setting up of media agency, Media Direction.
• 2011: Setting up of office in Cochin.
• 2015: Broadcast Audience Research Council entered into agreement with the company for panel management of the television audience measurement. 
• 2022: Disinvestment by BBDO from the Company.
• 2022: Acquisition of Hansa Research.
• 2022: Setting up of Hansa Marketing Services LLC in Dubai.
• 2022: Setting up of Hansa Marketing Services Private Limited in Bangladesh.
• 2022: Acquisition of Hansa Customer Equity.
• 2023: Implementation of Scheme of Arrangement for demerger between HVIPL and R K Swamy Private Limited.
• 2023: Conversion to public limited company.