Safe Enterprises Retail Fixtures Limited was originally formed as a partnership firm under the Indian Partnership Act, 1932 under the name and style of ‘M/s Safe Enterprises’ pursuant to a deed of partnership entered between Saleem shabbir merchant, Zainab Bai Fakruddin, Fatema Hatim Merchant and Shirinbhai Asgarali at Mumbai, Maharashtra with effect from August 01, 1976. Further, ‘M/s Safe Enterprises’ was subsequently converted from the partnership firm to a Public Limited Company under Part I of Chapter XXI of the Companies Act, 2013 in the name of ‘Safe Enterprises Retail Fixtures Limited’ and received a certificate of incorporation, issued by the Registrar of Companies, Central Registration Centre on July 21, 2024.

Safe Enterprises Retail Fixtures is engaged in the business of designing, manufacturing, supplying and installation of shop fittings and retail fixtures, offering a wide range of customized in-store solutions across multiple retail segments such as fashion & apparels, electronics, departmental store etc. It is merchandising solution providers addressing challenges that retailers and brand marketers face in the rapidly evolving retail industry for display, placements, storage and safety of the products, thus, providing shop fitting solutions from conceptual design and prototyping to manufacturing and installation, tailored to meet the specific needs of its customers. It also offers the innovative shop fittings solutions including modular, electrified shop fittings that integrate seamlessly with various digital technologies such as LED lighting, digital screens, display stands etc. for retail outlets.

The company is certified with ISO 9001:2015 for Quality Management and ISO-10001:2018 for Quality Management and Customer Satisfaction and has well established manufacturing facilities and design capabilities to create the various different kinds of shop fittings and retail fixtures based on a combination of its standardised engineered components and customer specifications. Design and Development is an integral part of its business enabling it to provide innovative and functionally appealing shop fitting components which are used within customised retail fixtures to create unique retail experiences.

Business area of the company

The company is in the business of designing, manufacturing, supplying and installation of shop fittings and retail fixtures, offering a wide range of customized in-store solutions across multiple retail segments such as fashion & apparels, electronics, departmental store etc.

Products of the company

• Storage racks
• Storage systems
• Cabinets, partition systems
• Digital display screens
• Touch enabled monitors
• Display tables
• Full glass counter
• Single/double horizontal stand
• Cash counter

History and milestones

• 1976: Formation of M/s Safe Enterprises as a partnership firm under the Indian Partnership Act, 1932 by Saleem shabbir merchant, Zainab Bai Fakruddin, Fatema Hatim Merchant and Shirinbhai Asgarali at Mumbai, Maharashtra with effect from August 01, 1976.
• 2016: Takeover of the Insync Shopfittings business into Safe Enterprises through a Slump Sale Deed dated May 11, 2016, from the sister concern, Insync Retail Project Management Private Limited.
• 2023: Initiation of New plant at D-222/19, TTC Industrial Area, Nerul, Navi Mumbai-400705, Maharashtra, India
• 2024: Acquisition of 42.65% controlling interest in Safe Enterprises Retail Technologies Private Limited.
• 2024: Conversion of Partnership firm ‘Safe Enterprises’ into a public limited company under Part I of Chapter XXI of the Companies Act, 2013.
• 2024: Acquisition of 94.26% controlling interest in Safe Enterprises Retail Technologies Private Limited.
• 2024: Acquisition of 99.97 % stake in Inscite Advisory Services LLP.
• 2025: Purchase of land established at Plot No. B11, Lodha Industrial and Logistics Park-2 (LILP-2), admeasuring approximately 16,290 square metres, comprising survey numbers 89/4 (part), 90/1 (part), 90/2, 90/3 (part), 90/4, and 90/5 (part), situated at Village Nahren, Taluka Ambernath, District Thane, Maharashtra, India.
• 2025: Company has purchased the said land vide sale agreement dated May 20, 2025, from Macrotech Developers Limited (formerly known as Lodha Developers Limited).