The company was originally incorporated as Senco Gold Private Limited at Kolkata, West Bengal, India, as a private limited company under the Companies Act, 1956, pursuant to a certificate of incorporation dated August 22, 1994, issued by Registrar of Companies, West Bengal (RoC). Subsequently, pursuant to a resolution passed at the meeting of the Board of Directors held on June 27, 2007 and a special resolution of the shareholders of the company at the EGM held on August 8, 2007, the name of the company was changed to Senco Gold Limited, pursuant to its conversion into a public limited company. A fresh certificate of incorporation dated August 31, 2007, consequent to the change of name, was issued by the RoC.

Senco Gold is a pan-India jewellery retail player with a history of more than five decades and has a fourth generation entrepreneur in the jewellery industry as its Promoter. It is the largest organized jewellery retail player in the eastern region of India based on number of stores and among eastern India based jewellery retailers, it has the widest geographical footprint in non-eastern states. It primarily sells gold and diamond jewellery and also sell jewellery made of silver, platinum and precious and semi-precious stones and other metals. Its other offerings also include costume jewellery, gold and silver coins and utensils made of silver.

The company’s products are sold under the ‘Senco Gold & Diamonds’ tradename, through multiple channels, including its 75 Company Operated Showrooms and 61 Franchisee Showrooms (including four franchisee owned and Company operated Showrooms) and various online platforms, including its website www.sencogoldanddiamonds.com. Its strategy of operating through multiple channels enables it to allocate capital as required, as it continues to expand geographic presence and work towards an omni channel network. With a catalogue offering more than 120,000 designs for gold jewellery and more than 69,000 designs for diamond jewellery, the company offers a large variety of designs of handcrafted jewellery, most of which are designed and manufactured in-house by its designers in close collaboration with skilled local craftsmen (generally termed Karigars) in Kolkata and across the country. Machine made light weight jewellery in gold and diamonds are also manufactured at its manufacturing facility based on designs prepared by its in-house designers and also sourced from third partner manufacturing vendors.

Business area of the company

The company is a pan-India jewelry retailer. The products are sold under its brand name ‘Senco Gold & Diamonds’. It primarily sells gold and diamond jewelry along with jewelry made of silver, platinum, precious and semi-precious stones, and other metals. It also offers costume jewelry, gold, and silver coins, and utensils made of silver.

Awards, accreditations and accolades 
 

• 2014: ‘Leading Retailer of India’ award by UBM.
• 2015: Awarded ‘Gem of the Year (Central -East)’ at the National Jewellery Awards, 2015 by All India Gems and Jewellery Trade Federation.
• 2016: Ranked as ‘India’s 5th Most Trusted Jewellery Brand’ by The Brand Trust Report (India Study), 2016.
• 2017: Certificate of Appreciation recognizing the Company as a ‘Symbol of Excellence’ at the Economic Times Iconic Brands of India awards.
• 2017: Awarded ‘Best Chain of Retail Stores (National-2017)’ by Indian Bullion and Jewellers Association Limited at the 4th India Bullion and Jewellery Awards, 2017.
• 2018: Amazon Aces -Softline by Amazon.
• 2019: Best Advertising and Highest Glance view on Precious Segment by Amazon.
• 2019: Ranked 10000 best sellers by Amazon.
• 2019: Top City Flipstar -Best sale performance during Big Billion Days by Flipkart.
• 2019: The Gold Tier Profile certification by Flipkart.
• 2019: Best Promising Gems and Jewellery Brand.
• 2020: The Gold Tier Profile certification by Flipkart.
• 2020: 2nd Most Trusted Jewellery Brand in India by TRA.
• 2021: The Gold Tier Profile certification by Flipkart.
• 2021: Fabulous Jewelers by ET Edge.
• 2021: ET Trusted Brands 2021.
• 2021: Marketing Campaign of the Year at the Awards for Excellence in Branding and Marketing by CMO Asia.
• 2022: KALEIDO award by ET Brand Equity.
• 2022: Business Leadership Award by CMA Management Excellence.
• 2022: Shakti award for women leadership in Jewellery sector by Informa market and SVAR.
• 2022: 2nd Most Desired Jewellery Brand in India by TRA.
• 2023: 2nd Most Desired Jewellery Brand in India by TRA.
• 2023: Certified as Great Place to Work by the Great Place to Work, Institute, India.

Major events and milestones

• 2000: Opened first franchisee, ‘Guinea Gold’ in Asansol, Beniachiti, West Bengal.
• 2002: Set up showroom at Moulali, Kolkata, West Bengal which was its first showroom with an area of over 8,000 sq. ft.
• 2005: Commenced business operations in the SEZ unit located at Manikanchan, Kolkata, West Bengal.
• 2007: Takeover of the business of Senco Gold Museum and Senco Gold Mart.
• 2008: Conversion of the Company from private limited to public limited.
• 2011: Opening first showroom outside the state of West Bengal.
• 2014: Private equity investment from SAIF Partners India IV Limited (the Selling Shareholder).
• 2014: Total Number of showrooms crossed 50.
• 2015: Amalgamation of Senco Gold Impex Private Limited with the Company.
• 2015: Entered Bihar, Maharashtra and Uttar Pradesh. Total Number of showrooms crosses 60.
• 2016: Introduction of Everlite brand focusing on light and affordable diamond jewellery.
• 2016: Entered Southern Region by opening a branch in Bengaluru, Karnataka.
• 2016: Total Showroom Count touches 73.
• 2017: Entered  into  an  agreement  with  Kolkata  Knight  Riders  to  be  its  official  jewellery  partner  for seasons ten and eleven (2017 and 2018) of the Indian Premier League.
• 2018: Added 11 new showrooms across regions, taking the total showroom account to 90.
• 2018: Launch of Aham Mens Jewelry.
• 2020: Crossed 100 Showroommark.
• 2020: Launched 2 D’Signia showrooms targeting elite class.
• 2020: Opened first Everlite showroom.
• 2021: Opened six new COCO showrooms-(i) Kolkata-3(ii) UP-2 (iii) Pune -1.
• 2021: DG-Gold Digital gold buying, selling and redemption.
• 2021: MOU Signed with Mobotics for digital foray.
• 2021: Opened 4 new Model FOCO showrooms.
• 2022: Crossed 125 Showroom mark.
• 2023: Private equity investment from OIJIF II.
• 2023: Received the ‘Qualified Jeweller’ status from IIBX to directly import gold.
• 2023: Incorporation of Senco Global Jewellery Trading L.L.C, the Company’s subsidiary in Dubai.