Simca Advertising was started as M/s. Simca Advertising, a proprietorship firm established in 1970 by Late Haroon Saleh Batliwala and engaged in the outdoor advertising sector. After his demise in 2016, his son, Fahim Batliwala, the Promoter, assumed responsibility for the business. Thereafter, in 2022, the outdoor advertising activities were carried on through the newly incorporated company to facilitate expansion of operations. The proprietorship firm continues to exist and its role is limited to owning certain media assets that are sub-leased to the company, while the outdoor advertising activities and business development are carried on by the company.

The company is in the business of providing advertising services, with a focus on Out of Home (OOH) media in Mumbai and Maharashtra. It offers a range of OOH advertising solutions that help brands reach people in public spaces. These include hoardings, gantries, bus side and back panels, bus shelters, kiosks, utilities, and vinyl signage. The company works across different advertising formats and locations to help its clients communicate with their target audiences. By understanding different audience groups and their habits, it plans and executes campaigns that match the client’s goals and budgets. Its services include selecting the right locations and creating media plans that aim to deliver value and reach. It supports clients with end-to-end OOH campaign execution, helping them use public space as a communication channel to increase awareness and visibility. 

The company operates a portfolio of multiple Out-of-Home (OOH) media assets across Mumbai, covering high-traffic locations such as arterial roads, major junctions, commercial hubs, and market areas. These assets include a mix of static hoardings, gantries, and digital LED displays. The sites are primarily operated under lease or sub-lease arrangements from the promoters and third-party owners. The strategic placement of these media sites across the city enables consistent visibility and audience reach, making Mumbai the company’s core operational geography for outdoor advertising.

Business area of the company 

The company is engaged in the business of providing services of outdoor media advertising including vinyl printing and mounting.

Services of the company

• Bulletins Hoardings: These are the largest, most impactful standard-size hoardings. Located primarily on major highways, expressways or principal arterials, they command high-density consumer exposure (mostly to vehicular traffic).
• Gantries: A gantry is a traffic sign assembly in which signs are mounted on an overhead support.
• Taxis: Taxi top advertising is a medium with superior level of recall reaching a local, business and tourist audience enroute to and from airports, hotels and convention centres, sporting events, shopping centers, bars and restaurants.
• Sports Advertising: Sports advertising focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams.
• Wall wraps: Wallscapes come in a wide variety of unusual, creative size and shapes and offer large scale (often several stories high) exposure and high visibility to vehicular and pedestrian traffic.
• Pole-Kiosk: Pole kiosks are compact, vertical advertising panels mounted on streetlight or utility poles along roadways, typically positioned at eye level.
• Panels: Advertisements are often placed as basic rectangular motifs on the side or front of a bus.

Awards, accreditations and recognition 

• 2022: Received the Panache Achievers Award, SOS Nitelife Events & Promotions Excellence Award for Best Corporate Outdoor Advertising Company, Mumbai.
• 2022: Received NAREDCO NextGen Excelerate 1.0 for Sales & Marketing Excellence.
• 2023: Received award for the Best Outdoor Company from Outdoor Partner.
• 2023: Received award for Best Outdoor Company from Gretex Lions Gold Awards.
• 2023: Received a Felicitation from Nardeco Nextgen Excelerate 2.0 Tech for Real.
• 2024: Received ISO 9001: 2015 Quality Management System Certificate.
• 2024: Received an award for Media & Advertising Partner from Catalyst Entertainment Indian Excellence Award.
• 2024: Received an award for Outdoor Media Partner from B.Kandhari Properties Khul Ke Khelo Asli Cricket.
• 2024: Received an award for Best Outdoor Company from Zindagi Ke Heroes from Real Life.
• 2024: Received an award for Best Outdoor Company from NIFF Golden Camera Award.
• 2025: Received a Golden Award for Best use of celebrity endorsement - MPCB from The Global Customer Engagement.
• 2025: Received a Silver Award for Creativity - MPCB from The Global Customer Engagement.
• 2025: Received a Bronze Award for Effective - MPCB from The Global Customer Engagement.
• 2025: Received a Bronze Award for Best use of Celebrity endorsement-T10 Global Now in USA from The Global Customer Engagement.
• 2025: Received a Golden Award for Use of Media, Raymond Reality & The address from BMMarketing World.
• 2025: Received a Golden Award for Campaign Non for Profit, MPCB & Clean Maharashtra & Green Maharashtra from BMMarketing World.
• 2025: Received a Silver Award for Media entertainment, T10 Global from BMMarketing World.
• 2025: Received a Bronze Award in Real Estate & Construction, Raymond Reality from BMMarketing World.
• 2025: Received a Golden Awards for Best OOH Campaign in international market and Entertainment & Media from The Founder media.com.
• 2025: Received a Silver Awards for Co-creation Award in OOH, Outstanding Community Engagement, Outstanding Regional Design & Display, Public Service/ CSR and Unique use of OOH Medium - Metro from The Founder media.com.
• 2025: Received a Bronze Awards for Best Use of Transit Media and Real Estate from The Founder media.com.

History and milestones

• 1970: Established a proprietorship firm.
• 2022: Incorporation of the company.